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Online Marketing in 2012: Future Trends in Online Marketing for Hotel, Resorts and Vacation Rentals
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Online Marketing in 2012: Future Trends in Online Marketing for Hotel, Resorts and Vacation Rentals

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Consumers are becoming savvier, researching in more places, and your online competition is only getting stronger. Learn what you need to learn to start planning your search engine marketing strategy …

Consumers are becoming savvier, researching in more places, and your online competition is only getting stronger. Learn what you need to learn to start planning your search engine marketing strategy for the future.

Trent Blizzard of Blizzard Internet offers future predictions on hot topics such as: Pay-Per-Click Marketing, content, video, local search, e-mail marketing, mobile, news, reviews, social, and more.

For the entire webinar on-demand, visit http://newsletter.blizzardinternet.com/webinars/future-marketing/

And for other hospitality marketing webinars on demand, please visit http://newsletter.blizzardinternet.com/webinars

Blizzard Internet Marketing, Inc
50629 Hwy 6
Glenwood Springs, CO 81601

Published in Business , Technology
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  • 1. 5/6/2009
    Online Marketing in 2012
    By Trent Blizzard, PresidentBlizzard Internet Marketing, Inc
    www.blizzardinternet.com
  • 2. 5/6/2009
    • Growth of online revenue slows
    • 3. Decreasing visitors, increasing research
    • 4. Depth of interaction with buyer deepens
    • 5. Online competition increases
    • 6. Increased barriers to entry
    • 7. Savvier consumer behavior:
    • 8. Researching multiple websites
    • 9. Social Internet new Word of Mouth
    Future Environment
  • 10. 5/6/2009
    Search Fractures
  • 21. 5/6/2009
    • High quality referrer links
    • 22. Good content / Fresh content
    • 23. Good user experience
    • 24. Broad presence (local, video, news, etc)
    • 25. Future Predictions: websites with high CTR, low bounce rates, broad web-presence, niche web-presence and original content will outperform.
    • 26. Expect barrier to entry for new sites.
    • 27. Microsites out
    • 28. Quality listings on other sites, in.
    What Google Wants to See
  • 29. 5/6/2009
    • Sites that refer qualified visitors are growing in numbers
    • 30. Portals
    • 31. Destination Guides
    • 32. Niche Resources
    • 33. Consumers are researching in more places
    • 34. These sites are growing much faster than direct competitors
    • 35. Human and financial resources increasing required to manage this powerful area.
    • 36. Search engines will continue to reward sites that are represented in quality resources
    Referrers Grow in Numbers
  • 37. 5/6/2009
    • Growing component of online marketing
    • 38. Will grow bigger than manageable by most businesses
    • 39. Give an advantage to businesses that please their guests
    • 40. Customer support may move into this area
    • 41. Increasingly OK to “reach out” to potential customers
    • 42. Single biggest area of Risk in the future
    Social Internet
  • 43. 5/6/2009
    It is rapidly becoming more cost effective to convert a current visitor to a customer than bring new visitors.
    New online marketing language will include:
    Landing pages
    A/B testing
    ROI
    Conversion ratios
    Permission marketing
    Call to action
    Gold in Them Thar Hills
  • 44. 5/6/2009
    • Email marketing will become more important.
    • 45. Very cost effective
    • 46. Turns visitors into bookers
    • 47. Effective for maintaining relationships
    • 48. Scales efficiently
    • 49. Becoming more sophisticated
    • 50. Segmentation
    • 51. Deeper integrations with web visitors, CRM, Direct/Tele marketing
    • 52. Watch out for SMS
    Email Marketing
  • 53. 5/6/2009
    • Greater focus on measuring ROI
    • 54. Developing in-house marketing specialist
    • 55. Training an internal DIY team to handle many tasks:
    • 56. Email marketing
    • 57. Social internet / Reputation management
    • 58. Content creation
    • 59. Data / CRM integrity
    • 60. Greater focus on reaching out to guests via telephone, email, twitter, etc.
    Changing Tactics
  • 61. 5/6/2009
    • Email marketing
    • 62. Stay in touch with your guests… Deepen the relationship through email, social networking, etc.
    • 63. Increase conversion rate of your web visitors
    • 64. Manage your reputation
    • 65. Develop in-house talent
    • 66. Feed Google’s many algorithms with good content
    Action Summary
  • 67. 5/6/2009
    • Webinars:
    All About Google: Google and its Many AlgorithmsJune 10th, 2009 12:00 PM - 1:00 PM MDT
    All About Google II: Local SearchJune 17th, 2009 11:00 AM - 12:00 PM MDT
    All About Google III: Keyword ResearchJune 24, 2009 11:00 AM - 12:00 PM MDT
    All About Google IV: How to Track your Search Engine RankingsJuly 8, 2009 11:00 AM - 12:00 PM MDT
    • Workshops:
    All About GoogleJuly 14th, Las Vegas, NV
    Listings and Link Building WorkshopJuly 15th, Las Vegas, NV
    Google and FoundationsSeptember 9-10th, Glenwood Springs CO
    Listings and Link Building WorkshopSeptember 30th – Oct 1st, Glenwood Springs
    Learn More
  • 68. 5/6/2009
    • Website: www.blizzardinternet.com
    • 69. Blog: newsletter.blizzardinternet.com
    • 70. Email: info@blizzardinternet.com
    • 71. Phone: 888-840-5893
    • 72. Address: Blizzard Internet Marketing, Inc 1001 Grand Avenue Suite 203 Glenwood Springs, CO 81601
    Blizzard Internet Marketing