5/6/2009Online Marketing in 2012By Trent Blizzard, PresidentBlizzard Internet Marketing, Incwww.blizzardinternet.com

5/6/2009Growth of online revenue slowsDecreasing visitors, increasing researchDepth of interaction with buyer deepensOnline competition increasesIncreased barriers to entrySavvier consumer behavior:Researching multiple websitesSocial Internet new Word of MouthFuture Environment

Growth of online revenue slows

Decreasing visitors, increasing research

Depth of interaction with buyer deepens

Online competition increases

Increased barriers to entry

Savvier consumer behavior:

Researching multiple websites

Social Internet new Word of Mouth

5/6/2009#1 Organic’s power stolen by:PPCFresh contentPersonalized contentVideoLocal searchMobileNewsReviewsSocial Search Not Stolen by Yahoo or MSNSearch Fractures

#1 Organic’s power stolen by:

PPC

Fresh content

Personalized content

Video

Local search

Mobile

News

Reviews

Social Search

Not Stolen by Yahoo or MSN

5/6/2009High quality referrer linksGood content / Fresh contentGood user experienceBroad presence (local, video, news, etc)Future Predictions: websites with high CTR, low bounce rates, broad web-presence, niche web-presence and original content will outperform.Expect barrier to entry for new sites.Microsites outQuality listings on other sites, in.What Google Wants to See

High quality referrer links

Good content / Fresh content

Good user experience

Broad presence (local, video, news, etc)

Future Predictions: websites with high CTR, low bounce rates, broad web-presence, niche web-presence and original content will outperform.

Expect barrier to entry for new sites.

Microsites out

Quality listings on other sites, in.

5/6/2009Sites that refer qualified visitors are growing in numbersPortalsDestination GuidesNiche ResourcesConsumers are researching in more placesThese sites are growing much faster than direct competitorsHuman and financial resources increasing required to manage this powerful area.Search engines will continue to reward sites that are represented in quality resourcesReferrers Grow in Numbers

Sites that refer qualified visitors are growing in numbers

Portals

Destination Guides

Niche Resources

Consumers are researching in more places

These sites are growing much faster than direct competitors

Human and financial resources increasing required to manage this powerful area.

Search engines will continue to reward sites that are represented in quality resources

5/6/2009Growing component of online marketingWill grow bigger than manageable by most businesses Give an advantage to businesses that please their guestsCustomer support may move into this areaIncreasingly OK to “reach out” to potential customersSingle biggest area of Risk in the futureSocial Internet

Growing component of online marketing

Will grow bigger than manageable by most businesses

Give an advantage to businesses that please their guests

Customer support may move into this area

Increasingly OK to “reach out” to potential customers

Single biggest area of Risk in the future

5/6/2009It is rapidly becoming more cost effective to convert a current visitor to a customer than bring new visitors.New online marketing language will include:Landing pagesA/B testingROIConversion ratiosPermission marketingCall to actionGold in Them Thar Hills

5/6/2009Email marketing will become more important.Very cost effectiveTurns visitors into bookersEffective for maintaining relationshipsScales efficientlyBecoming more sophisticatedSegmentationDeeper integrations with web visitors, CRM, Direct/Tele marketingWatch out for SMSEmail Marketing

Email marketing will become more important.

Very cost effective

Turns visitors into bookers

Effective for maintaining relationships

Scales efficiently

Becoming more sophisticated

Segmentation

Deeper integrations with web visitors, CRM, Direct/Tele marketing

Watch out for SMS

5/6/2009Greater focus on measuring ROIDeveloping in-house marketing specialistTraining an internal DIY team to handle many tasks:Email marketingSocial internet / Reputation managementContent creationData / CRM integrityGreater focus on reaching out to guests via telephone, email, twitter, etc.Changing Tactics

Greater focus on measuring ROI

Developing in-house marketing specialist

Training an internal DIY team to handle many tasks:

Email marketing

Social internet / Reputation management

Content creation

Data / CRM integrity

Greater focus on reaching out to guests via telephone, email, twitter, etc.

5/6/2009Email marketingStay in touch with your guests… Deepen the relationship through email, social networking, etc.Increase conversion rate of your web visitorsManage your reputationDevelop in-house talentFeed Google’s many algorithms with good contentAction Summary

Email marketing

Stay in touch with your guests… Deepen the relationship through email, social networking, etc.

Increase conversion rate of your web visitors

Manage your reputation

Develop in-house talent

Feed Google’s many algorithms with good content

5/6/2009Webinars:All About Google: Google and its Many AlgorithmsJune 10th, 2009 12:00 PM - 1:00 PM MDTAll About Google II: Local SearchJune 17th, 2009 11:00 AM - 12:00 PM MDTAll About Google III: Keyword ResearchJune 24, 2009 11:00 AM - 12:00 PM MDTAll About Google IV: How to Track your Search Engine RankingsJuly 8, 2009 11:00 AM - 12:00 PM MDTWorkshops:All About GoogleJuly 14th, Las Vegas, NVListings and Link Building WorkshopJuly 15th, Las Vegas, NVGoogle and FoundationsSeptember 9-10th, Glenwood Springs COListings and Link Building WorkshopSeptember 30th – Oct 1st, Glenwood SpringsLearn More

Webinars:

Workshops:

5/6/2009Website: www.blizzardinternet.comBlog: newsletter.blizzardinternet.comEmail: info@blizzardinternet.comPhone: 888-840-5893Address: Blizzard Internet Marketing, Inc 1001 Grand Avenue Suite 203 Glenwood Springs, CO 81601Blizzard Internet Marketing

Website: www.blizzardinternet.com

Blog: newsletter.blizzardinternet.com

Email: info@blizzardinternet.com

Phone: 888-840-5893

Address: Blizzard Internet Marketing, Inc 1001 Grand Avenue Suite 203 Glenwood Springs, CO 81601