This presentation was given at Go-West Summit on January 28, 2013.
Go West Summit is the premier business-oriented travel tradeshow selling the American West. We bring together the world's top international tour operators with specialty suppliers who offer year-round products in a 14-state region of the Western United States.
In 2013, Go West Summit partners with the Fort Worth Convention & Visitors Bureau and Texas Tourism to bring you the ultimate convention experience!
Learn about a few key trends in 2013 that should be added to your strategy.
Microformats or Structured Data or Rich Snippets are typically useful in 4 formats:
Dwell Time and Click-Thru-Rates are also becoming important and worth studying and improving.
Likes, Shares, Comments, Tweets and Pins are being measured and are considered the hottest new part of Google Algorithm... at least in 2012.
Image search is up-and-coming with Google just releasing a new image search interface.
Clipping is a handy way to collect important slides you want to go back to later.