Six Techniques to Use Social Media for Better Google Results

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Learn about using Rich Snippets for Videos, Events and Reviews to get better presence in search engines. Use the Author Tag to get more click-throughs from search. Learn how user signals like dwell …

Learn about using Rich Snippets for Videos, Events and Reviews to get better presence in search engines. Use the Author Tag to get more click-throughs from search. Learn how user signals like dwell time and click-through rates are impacting your search results NOW. Finally, use the Facebook comment feature to increase interactivity with your website and get more Facebook shares. This slidedeck was part of a 30 minute presentation given to the Central Florida (Orlando) HSMAI (Hospitality Sales and Marketing Association International)

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  • 1. Six Ways Social Media is ChangingTrent BlizzardBlizzard Internet Marketingtrent@blizzardinternet.com
  • 2. Rich SnippetsAKA:● Microformats● Structured Data● SchemaEssentially: telling search engines what theyare seeingBenefit: More Traffic Now, Future Bright butUnknown
  • 3. #1 Author TagSerious SEO:● Guest Blog Posts are Back!● Discuss adding "author" tags to your pages.
  • 4. #2 VideoSerious SEO: Find Videos on Youtube andVideo and embed in website. (and of courseproper rich snippet code)
  • 5. #3 EventsSerious SEO: Using Googles Data HighlighterTool to Add events to Google.
  • 6. #4 ReviewsSerious SEO: Adding schema coded reviewsliberally to entire website
  • 7. Rich Snippet ResourcesGoogle Rich Snippet Toolhttp://www.google.com/webmasters/tools/richsnippetsGoogle Webmaster Toolswww.google.com/webmasters/tools/Schema.orgwww.schema.org
  • 8. #5 Dwell Time and Click-Thru-RatesNew Elements in Google● % of viewers that click on a search result● # seconds visitor stays on website after clicking. ○ specific to keyword phrase searchedAdvanced SEO:● Strategies to increase CTR● Strategies to increase dwell time
  • 9. #6 Shares, Likes, Comments,Tweets & PinsGoogle and Bing rewarding website that are"mentioned" on social websites.Serious SEO:● Adding Facebook "commenting" area to webpages. example● Actively grow reviews on review websites.● Understand "FanGate" and Fangating