Carrie Hill
By Trent Blizzard
Director of SEO Strategies
President
Blizzard Internet Marketing, Inc
Blizzard Internet Marketing, Inc
www.blizzardinternet
www.blizzardinternet.com

Cater to new traveler mindset

Free, inexpensive or even save money

Use elbow grease instead of throwing money

at a problem

Shorter Vacations
Shorter Booking Window
Looking for Deals

Get creative

Offer last minute

Consider shorter discounts and incentives to

stay longer
Focus on drive market if possible

Buy some PPC ads to drive qualified traffic to

your last minute deals
Use email and telemarketing too


Work on partnerships within your community

so you can each add value
Exclusively referral relationships

Shopping cards

Restaurant discounts

Activities & attraction discounts


86% who opt to receive email from travel

companies do so to learn about sales, discounts
and special offers
51% subscribe to learn about existing packages

and destinations
48% subscribe to receive coupons

69% want to receive personalized content based

on their website activity and past
purchases, rather than generic content
48% said an email has had a direct impact on

offline purchases.
Epsilon Research

Relax Saturday to Saturday requirements

Consider splitting 7 day minimums

◦ 3 & 4 day packages
◦ Establish regional
Buy one get one free – throw in a week in the dead

season for free

Help your owners help you

Connect with your Owners through

Twitter, Facebook or LinkedIn.
Empower your owners to market their homes.


Pay for their travel insurance for a peace of

mind guarantee. This generally costs less
than a 10% discount but there can be a lot of
“value” in knowing they’ll get their money
back if they’re laid off
Relax your cancellation policies


Find which pages have the worst “bounce

rates” and work to improve
Find the top trafficked but not booked

properties and discount or add value

Reviews by past guests have an enormous

impact
Feature reviews more powerfully on your

website
Getting more reviews at places like:

TripAdvisor
◦
Google Maps
◦
City Search
◦
Yelp
◦
Yahoo Travel and Yahoo Local
◦
Travelpost
◦

Get your staff dual monitors

Negotiation training for your staff

Pay attention to your reservation center

Take Pets

Drop Yahoo and MSN PPC

Reduce your PPC buy to your brand.

Feature Free and Inexpensive things to do.


Webinars:

◦ Link Popularity and Page Rank – How they Work
May 6th, 2009 11:00 AM -12:00 PM MDT
◦ Online Reputation Management for Vacation Rentals
May 13th, 2009 1:00 PM – 2:00 PM MDT
Workshops:

◦ All About Google
May 12th, Glenwood Springs, CO
◦ All About Google (3 day workshop)
June 15-16, Glenwood Springs, CO
◦ Blogging
July 14th, Las Vegas, NV
◦ Listings and Link Building Workshop
July 15th, Las Vegas, NV

Website: www.blizzardinternet.com

Blog: newsletter.blizzardinternet.com

Email: info@blizzardinternet.com

Phone: 888-840-5893

Address:

Blizzard Internet Marketing, Inc
1001 Grand Avenue
Suite 203
Glenwood Springs, CO 81601