Search Engine Marketing: Measure What Matters - I

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It doesn't matter if you spend a lot or a little on the marketing of your website, you need to know if it is worth the investment.

In this presentation, you will learn how to baseline your website versus your competitors using important KPI metrics.

For the full webinar and other internet marketing and search engine optimization webinars on demand, please visit http://newsletter.blizzardinternet.com/webinars/

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Search Engine Marketing: Measure What Matters - I

  1. 1. How to Benchmark Your Online Presence vs. Your Competitors By Trent Blizzard, President Blizzard Internet Marketing, Inc
  2. 2. Webinars: April 14th: Measure What Matters II April 22nd: Recession Beating Ideas May 6th: Link Popularity and Page Ranks Classes/Workshops: May 12th Glenwood Springs: All About Google June 15 - 17 Glenwood Springs: Google and Foundations. July 15th Las Vegas: Blogging July 16th Las Vegas: Listings and Link Building September 9-11 Glenwood Springs: Listings and Link Building Sept 30 – Oct 2 Glenwood Springs: Blogging and Web 2.0
  3. 3. Use Yahoo Site Explorer to compare who has the most links
  4. 4. Search site:domain.com in Google to determine Glinks
  5. 5. Use Link Voodoo to create a comparable meta score
  6. 6. Use SEMRush to compare the total number of keyword phrases ranked for.
  7. 7. Use site:www.domain.com search in Google to determine site size. Adjust!
  8. 8. Find Listing and count up total scores
  9. 9. Google Local 10 Box •In •SEOMoz Domain Breadth •Tripadvisor Ranking
  10. 10. Website: www.blizzardinternet.com Blog: newsletter.blizzardinternet.com Email: info@blizzardinternet.com Phone: 888-840-5893 Address: Blizzard Internet Marketing, Inc 1001 Grand Avenue Suite 203 Glenwood Springs, CO 81601

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