How to Track Search Engine Results

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If you aren't tracking on your website, how do you know that it's worth the investment?

This is a presentation from a one hour webinar on how to track search engine rankings to make smart internet marketing decisions.

This Includes:
Why tracking rankings is misleading
Strategic considerations
Benefits and preferred tools for tracking

For the full webinar on-demand, go to http://newsletter.blizzardinternet.com/webinars/

Published in: Technology, Business
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How to Track Search Engine Results

  1. 1. 7/8/2009<br />All About Google IV: Results Tracking<br />Tracking Your Search Rankings and Results<br />By Trent Blizzard, PresidentBlizzard Internet Marketing, Inc<br />www.blizzardinternet.com<br />
  2. 2. 7/8/2009<br /><ul><li>Actual SERPs are very dynamic
  3. 3. Actual search engine traffic much more diverse than simple organic:
  4. 4. Bing, AOL and Yahoo
  5. 5. Local, Video, PPC, etc
  6. 6. Quality of SERPs not factored into ranking data
  7. 7. Many people only track a few key phrases</li></ul>Tracking is Misleading<br />
  8. 8. 7/8/2009<br /><ul><li>Tracking long-tail keywords
  9. 9. Tracking interior webpage rankings
  10. 10. Tracking multiple domains and subdomains
  11. 11. Tracking your “listings” on other websites
  12. 12. Evaluating total value and ROI of rankings</li></ul>Tracking Challenges<br />
  13. 13. 7/8/2009<br /><ul><li>Measure and see progress
  14. 14. Watching for “Drops” is important
  15. 15. Tracking your competitors
  16. 16. Create competitive benchmarks
  17. 17. Learn from their keywords
  18. 18. Tracking your brand may be important</li></ul>Benefits of Tracking<br />
  19. 19. 7/8/2009<br /><ul><li>Track overall search engine traffic
  20. 20. Multiply overall SE traffic by bounce (or conversion) rates to calculate quality SE traffic
  21. 21. Don’t overemphasize a few big keywords
  22. 22. Do some hand-searches in Google Local
  23. 23. Do some hand searches and spot checking of any ranking reports!</li></ul>Strategic Considerations<br />
  24. 24. 7/8/2009<br />Google Analytics is the primary tool to analyze overall actual results, trends, etc.<br />SEMRush is the primary tool to get a big picture of your competitor’s rankings.<br /> And Yours<br />SheerSEO and Exactfactor are two favorite tools for tracking a handful of specific phrases.<br />Tools<br />
  25. 25. 7/8/2009<br /><ul><li>Webinars:</li></ul>All About Google IV: How to Track your Search Engine RankingsJuly 8, 2009 11:00 AM - 12:00 PM MDT<br />All About Google V: How to Optimize Your WebsiteJuly 22, 2009 11:00 AM - 12:00 PM MDT<br /><ul><li>Workshops:</li></ul>All About GoogleJuly 14th, Las Vegas, NV<br />Listings and Link Building WorkshopJuly 15th, Las Vegas, NV<br />Google and FoundationsSeptember 29th-30th, Glenwood Springs CO<br />Learn More<br />
  26. 26. 7/8/2009<br /><ul><li>Website: www.blizzardinternet.com
  27. 27. Blog: newsletter.blizzardinternet.com
  28. 28. Email: info@blizzardinternet.com
  29. 29. Phone: 888-840-5893
  30. 30. Address: Blizzard Internet Marketing, Inc 1001 Grand Avenue Suite 203 Glenwood Springs, CO 81601</li></ul>Blizzard Internet Marketing<br />

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