Learn about page rank, link popularity and
how to get good listings
By Trent Blizzard, President
Blizzard Internet Marketing, Inc
www.blizzardinternet.com

Page Rank impacts crawling

Page Rank impacts inclusion

Poor Main New
•Aka supplemental •Pages deemed valuable •Content deemed timely
or new
•Pages deemed poor •Use site: search to
receive less activity determine •Specials, calendars, blo
g posts, etc.
Page rank impacts ranking


Page Rank is scored 0 – 10

Use the Google Toolbar to see PR

PR is specific to the page you are looking at

Most hotels and resorts are in the 4-6 range

Moving up a point is difficult


Very “rough” indicator. A 4.1 is a lot different

than a 5.9
Not directly related to SE success

Backwards looking and dated


Authority: Are related to your niche. There

may be super-authority websites.
Trust: Websites that have quality inbound and

outbound links.
Qualified Traffic: Websites that send you

qualified traffic should be the primary
measurement.
Blizzard Internet can help you get good
listings!

Make sure that the type of listings page you

are acquiring gets indexed by search engines
What is potential PR of your page

Whole page vs listing page

Intent of page


Factors that can impact the value of a listing:
 Title of Page
 Description of Page
 Link and Anchor Text
 Body Text
 Duplicate Content
 Usability

It won’t send a qualified visitor

It is on a cheesy website… pass the sniff test

Having too many links to your homepage -

Deeplinking may be important
Outbound linking from your website to poor

quality websites.
Poor domain diversity

No-follow tags??


PR becomes less important.

Local Search

PR Management and Sculpting

Sign up for our Future Trends Webinar for
more.

Webinars:

◦ Online Reputation Management for Vacation Rentals
May 13th, 2009 1:00 PM – 2:00 PM MDT
◦ Online Marketing Future Trends for the Hospitality Industry
May 27th, 2009 12:00 PM MDT
◦ All About Google
June 10th, 2009 12:00 PM MDT
Workshops:

◦ All About Google
May 12th, Glenwood Springs, CO
◦ All About Google (3 day workshop)
June 15-16, Glenwood Springs, CO
◦ Blogging
July 14th, Las Vegas, NV
◦ Listings and Link Building Workshop
July 15th, Las Vegas, NV

Website: www.blizzardinternet.com

Blog: newsletter.blizzardinternet.com

Email: info@blizzardinternet.com

Phone: 888-840-5893

Address:

Blizzard Internet Marketing, Inc
1001 Grand Avenue
Suite 203
Glenwood Springs, CO 81601