The Next Five Years: Focus on the Hotel,
           Resort and Vacation Rental Market.
By Trent Blizzard, President
Blizza...
   Growth of online revenue slows
     Decreasing visitors, increasing research
   Depth of interaction with buyer deep...
   #1 Organic’s power stolen by:
     PPC
     Fresh content
     Personalized content
     Video
     Local search
...
   High quality referrer links
   Good content / Fresh content
   Good user experience
   Broad presence (local, video...
   Sites that refer qualified visitors are growing in
    numbers
     Portals
     Destination Guides
     Niche Reso...
   Growing component of online marketing
   Will grow bigger than manageable by most
    businesses
   Give an advantag...
It is rapidly becoming more cost effective to
  convert a current visitor to a customer than
  bring new visitors.
New onl...
   Email marketing will become more important.
     Very cost effective
     Turns visitors into bookers
     Effectiv...
   Greater focus on measuring ROI
   Developing in-house marketing specialist
   Training an internal DIY team to handl...
   Email marketing
     Stay in touch with your guests… Deepen the
      relationship through email, social networking, ...
   Webinars:
    ◦ All About Google: Google and its Many Algorithms
      June 10th, 2009 12:00 PM - 1:00 PM MDT
    ◦ Al...
   Website: www.blizzardinternet.com
   Blog: newsletter.blizzardinternet.com
   Email: info@blizzardinternet.com
   P...
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Online Marketing in 2012: Future Trends in Online Marketing for Hotel, Resorts and Vacation Rentals

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Take a little more than an hour to learn where the Internet is going, and what you should start planning for now to compete in 2012.

In this webinar, Blizzard Internet offers future predictions on hot topics including: Pay-Per-Click Marketing, content, video, local search, e-mail marketing, mobile, news, reviews, social, and more.

Consumers are becoming savvier, researching in more places, and your online competition is only getting stronger.

Are you ready to take on the next five years? Here are some important questions we’ll be reviewing:
* What are you doing to increase your Click-Through-Rate (CTR)?
* Are you properly managing your online presence?
* Are you actively seeking good, qualified links?
* Are you updating your site regularly?
* What are you doing to deepen your relationship with your guests?
* Is your online marketing and advertising budget competitive enough?

Learn what Google wants from you! Don’t miss out on an opportunity that may help put you ahead of your competitors.

For the full webinar on-demand, please visit http://newsletter.blizzardinternet.com/webinars

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Online Marketing in 2012: Future Trends in Online Marketing for Hotel, Resorts and Vacation Rentals

  1. 1. The Next Five Years: Focus on the Hotel, Resort and Vacation Rental Market. By Trent Blizzard, President Blizzard Internet Marketing, Inc www.blizzardinternet.com 5/6/2009
  2. 2.  Growth of online revenue slows  Decreasing visitors, increasing research  Depth of interaction with buyer deepens  Online competition increases  Increased barriers to entry  Savvier consumer behavior:  Researching multiple websites  Social Internet new Word of Mouth 5/6/2009
  3. 3.  #1 Organic’s power stolen by:  PPC  Fresh content  Personalized content  Video  Local search  Mobile  News  Reviews  Social Search  Not Stolen by Yahoo or MSN 5/6/2009
  4. 4.  High quality referrer links  Good content / Fresh content  Good user experience  Broad presence (local, video, news, etc)  Future Predictions: websites with high CTR, low bounce rates, broad web-presence, niche web-presence and original content will outperform.  Expect barrier to entry for new sites.  Microsites out  Quality listings on other sites, in. 5/6/2009
  5. 5.  Sites that refer qualified visitors are growing in numbers  Portals  Destination Guides  Niche Resources  Consumers are researching in more places  These sites are growing much faster than direct competitors  Human and financial resources increasing required to manage this powerful area.  Search engines will continue to reward sites that are represented in quality resources  5/6/2009
  6. 6.  Growing component of online marketing  Will grow bigger than manageable by most businesses  Give an advantage to businesses that please their guests  Customer support may move into this area  Increasingly OK to “reach out” to potential customers  Single biggest area of Risk in the future 5/6/2009
  7. 7. It is rapidly becoming more cost effective to convert a current visitor to a customer than bring new visitors. New online marketing language will include:  Landing pages  A/B testing  ROI  Conversion ratios  Permission marketing  Call to action 5/6/2009
  8. 8.  Email marketing will become more important.  Very cost effective  Turns visitors into bookers  Effective for maintaining relationships  Scales efficiently  Becoming more sophisticated  Segmentation  Deeper integrations with web visitors, CRM, Direct/Tele marketing  Watch out for SMS 5/6/2009
  9. 9.  Greater focus on measuring ROI  Developing in-house marketing specialist  Training an internal DIY team to handle many tasks:  Email marketing  Social internet / Reputation management  Content creation  Data / CRM integrity  Greater focus on reaching out to guests via telephone, email, twitter, etc. 5/6/2009
  10. 10.  Email marketing  Stay in touch with your guests… Deepen the relationship through email, social networking, etc.  Increase conversion rate of your web visitors  Manage your reputation  Develop in-house talent  Feed Google’s many algorithms with good content 5/6/2009
  11. 11.  Webinars: ◦ All About Google: Google and its Many Algorithms June 10th, 2009 12:00 PM - 1:00 PM MDT ◦ All About Google II: Local Search June 17th, 2009 11:00 AM - 12:00 PM MDT ◦ All About Google III: Keyword Research June 24, 2009 11:00 AM - 12:00 PM MDT ◦ All About Google IV: How to Track your Search Engine Rankings July 8, 2009 11:00 AM - 12:00 PM MDT  Workshops: ◦ All About Google July 14th, Las Vegas, NV ◦ Listings and Link Building Workshop July 15th, Las Vegas, NV ◦ Google and Foundations September 9-10th, Glenwood Springs CO ◦ Listings and Link Building Workshop September 30th – Oct 1st, Glenwood Springs 5/6/2009
  12. 12.  Website: www.blizzardinternet.com  Blog: newsletter.blizzardinternet.com  Email: info@blizzardinternet.com  Phone: 888-840-5893  Address: Blizzard Internet Marketing, Inc 1001 Grand Avenue Suite 203 Glenwood Springs, CO 81601 5/6/2009

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