All  About  Google  V   Optimizing Your Website
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All About Google V Optimizing Your Website

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Implementing Keyword phrases across your website is a key element for achieving search engine success. ...

Implementing Keyword phrases across your website is a key element for achieving search engine success.

As a followup to Webinar III (Keyword research on a per-page basis for the title, H1, Description, body text and meta keyword)

Learn how to use site-wide optimization techniques to improve the indexability of your website, how to trap the errors that cause you to lose search engine rankings and visitors, and how to increase the trust of your website.

For the full webinar on-demand, check out http://newsletter.blizzardinternet.com/webinars/

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  • 1. 7/22/2009
    All About Google V: Optimizing Your Website
    By Trent Blizzard, PresidentBlizzard Internet Marketing, Inc
    www.blizzardinternet.com
  • 2. 7/8/2009
    • Helping Google find and see all the optimized pages in your website is a key optimization activity:
    • 3. Site Maps
    • 4. XML Site Maps ?
    • 5. Troubleshooting Tip: Register Site with Google Webmaster Tools
    • 6. Page Linking Schemes
    • 7. Text and Image Links VS Javascript and Flash Links
    • 8. Deep Linking
    • 9. Dirty vs Clean URLs
    • 10. Use site:yourdomain.com to see pages in Google
    Indexability
  • 11. 7/8/2009
    • Want some SEO help? Blizzard has plans starting at $399 a month that include:
    Monthly 30 minute consultations via phone and email
    Monthly reporting
    SEO research to determine best phrases
    Written recommendations by Blizzard’s industry recognized experts
    Baseline Search Engine rankings and metrics
    On-Page Optimization for predetermined number of pages including page titles, meta description & H1 tags
    Focused SEO Plan
  • 12. 7/8/2009
    • Don’t let visitors or search engines slip through the cracks:
    • 13. 404 Error Page
    • 14. 301 Redirects for moved pages
    • 15. Canonicalization
    • 16. http://yourdomain.comvshttp://www.yourdomain.com
    • 17. Yourdomain.com/index.htm
    Error Trapping
  • 18. 7/8/2009
    • Show Google your website is trustworthy:
    • 19. No broken links
    • 20. No duplicate content
    • 21. Hide duplicate content behind “no index / follow” tag
    • 22. Use robots.txt to hide entire sections of duplicate content
    • 23. Get a unique IP address
    • 24. Only link to (and from) related websites
    • 25. Put contact info and physical address in footers on EVERY page
    • 26. DNS Registrar name should match business name
    Trust
  • 27. 7/8/2009
    • Webinars:
    All About Google VI: Link PopularityJuly 29th, 2009 11:00 AM - 12:00 PM MDT
    All About Google VII: How to Get Good Links and ListingsAugust 6th, 2009 11:00 AM - 12:00 PM MDT
    • Workshops:
    All About GoogleAugust 4th, Park City, UT
    Google and FoundationsSeptember 29th-30th, Glenwood Springs CO
    Learn More
  • 28. 7/8/2009
    • Website: www.blizzardinternet.com
    • 29. Blog: newsletter.blizzardinternet.com
    • 30. Email: info@blizzardinternet.com
    • 31. Phone: 888-840-5893
    • 32. Address: Blizzard Internet Marketing, Inc 1001 Grand Avenue Suite 203 Glenwood Springs, CO 81601
    Blizzard Internet Marketing