All About Google V Optimizing Your Website - Presentation Transcript
7/22/2009 All About Google V: Optimizing Your Website By Trent Blizzard, PresidentBlizzard Internet Marketing, Inc www.blizzardinternet.com
7/8/2009
Helping Google find and see all the optimized pages in your website is a key optimization activity:
Site Maps
XML Site Maps ?
Troubleshooting Tip: Register Site with Google Webmaster Tools
Page Linking Schemes
Text and Image Links VS Javascript and Flash Links
Deep Linking
Dirty vs Clean URLs
Use site:yourdomain.com to see pages in Google
Indexability
7/8/2009
Want some SEO help? Blizzard has plans starting at $399 a month that include:
Monthly 30 minute consultations via phone and email Monthly reporting SEO research to determine best phrases Written recommendations by Blizzard’s industry recognized experts Baseline Search Engine rankings and metrics On-Page Optimization for predetermined number of pages including page titles, meta description & H1 tags Focused SEO Plan
7/8/2009
Don’t let visitors or search engines slip through the cracks:
404 Error Page
301 Redirects for moved pages
Canonicalization
http://yourdomain.comvshttp://www.yourdomain.com
Yourdomain.com/index.htm
Error Trapping
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Show Google your website is trustworthy:
No broken links
No duplicate content
Hide duplicate content behind “no index / follow” tag
Use robots.txt to hide entire sections of duplicate content
Get a unique IP address
Only link to (and from) related websites
Put contact info and physical address in footers on EVERY page
DNS Registrar name should match business name
Trust
7/8/2009
Webinars:
All About Google VI: Link PopularityJuly 29th, 2009 11:00 AM - 12:00 PM MDT All About Google VII: How to Get Good Links and ListingsAugust 6th, 2009 11:00 AM - 12:00 PM MDT
Workshops:
All About GoogleAugust 4th, Park City, UT Google and FoundationsSeptember 29th-30th, Glenwood Springs CO Learn More
7/8/2009
Website: www.blizzardinternet.com
Blog: newsletter.blizzardinternet.com
Email: info@blizzardinternet.com
Phone: 888-840-5893
Address: Blizzard Internet Marketing, Inc 1001 Grand Avenue Suite 203 Glenwood Springs, CO 81601
Implementing Keyword phrases across your website is more
Implementing Keyword phrases across your website is a key element for achieving search engine success.
As a followup to Webinar III (Keyword research on a per-page basis for the title, H1, Description, body text and meta keyword)
Learn how to use site-wide optimization techniques to improve the indexability of your website, how to trap the errors that cause you to lose search engine rankings and visitors, and how to increase the trust of your website.
For the full webinar on-demand, check out http://newsletter.blizzardinternet.com/webinars/ less
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