All About Google V Optimizing Your Website


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Implementing Keyword phrases across your website is a key element for achieving search engine success.

As a followup to Webinar III (Keyword research on a per-page basis for the title, H1, Description, body text and meta keyword)

Learn how to use site-wide optimization techniques to improve the indexability of your website, how to trap the errors that cause you to lose search engine rankings and visitors, and how to increase the trust of your website.

For the full webinar on-demand, check out

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All About Google V Optimizing Your Website

  1. 1. 7/22/2009<br />All About Google V: Optimizing Your Website <br />By Trent Blizzard, PresidentBlizzard Internet Marketing, Inc<br /><br />
  2. 2. 7/8/2009<br /><ul><li>Helping Google find and see all the optimized pages in your website is a key optimization activity:
  3. 3. Site Maps
  4. 4. XML Site Maps ?
  5. 5. Troubleshooting Tip: Register Site with Google Webmaster Tools
  6. 6. Page Linking Schemes
  7. 7. Text and Image Links VS Javascript and Flash Links
  8. 8. Deep Linking
  9. 9. Dirty vs Clean URLs
  10. 10. Use to see pages in Google</li></ul>Indexability<br />
  11. 11. 7/8/2009<br /><ul><li>Want some SEO help? Blizzard has plans starting at $399 a month that include:</li></ul>Monthly 30 minute consultations via phone and email<br />Monthly reporting<br />SEO research to determine best phrases<br />Written recommendations by Blizzard’s industry recognized experts<br />Baseline Search Engine rankings and metrics<br />On-Page Optimization for predetermined number of pages including page titles, meta description & H1 tags<br />Focused SEO Plan<br />
  12. 12. 7/8/2009<br /><ul><li>Don’t let visitors or search engines slip through the cracks:
  13. 13. 404 Error Page
  14. 14. 301 Redirects for moved pages
  15. 15. Canonicalization
  16. 16. http://yourdomain.comvs
  17. 17.</li></ul>Error Trapping<br />
  18. 18. 7/8/2009<br /><ul><li>Show Google your website is trustworthy:
  19. 19. No broken links
  20. 20. No duplicate content
  21. 21. Hide duplicate content behind “no index / follow” tag
  22. 22. Use robots.txt to hide entire sections of duplicate content
  23. 23. Get a unique IP address
  24. 24. Only link to (and from) related websites
  25. 25. Put contact info and physical address in footers on EVERY page
  26. 26. DNS Registrar name should match business name</li></ul>Trust<br />
  27. 27. 7/8/2009<br /><ul><li>Webinars:</li></ul>All About Google VI: Link PopularityJuly 29th, 2009 11:00 AM - 12:00 PM MDT<br />All About Google VII: How to Get Good Links and ListingsAugust 6th, 2009 11:00 AM - 12:00 PM MDT<br /><ul><li>Workshops:</li></ul>All About GoogleAugust 4th, Park City, UT<br />Google and FoundationsSeptember 29th-30th, Glenwood Springs CO<br />Learn More<br />
  28. 28. 7/8/2009<br /><ul><li>Website:
  29. 29. Blog:
  30. 30. Email:
  31. 31. Phone: 888-840-5893
  32. 32. Address: Blizzard Internet Marketing, Inc 1001 Grand Avenue Suite 203 Glenwood Springs, CO 81601</li></ul>Blizzard Internet Marketing<br />