All About Google V Optimizing Your Website

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    All About Google V Optimizing Your Website - Presentation Transcript

    1. 7/22/2009
      All About Google V: Optimizing Your Website
      By Trent Blizzard, PresidentBlizzard Internet Marketing, Inc
      www.blizzardinternet.com
    2. 7/8/2009
      • Helping Google find and see all the optimized pages in your website is a key optimization activity:
      • Site Maps
      • XML Site Maps ?
      • Troubleshooting Tip: Register Site with Google Webmaster Tools
      • Page Linking Schemes
      • Text and Image Links VS Javascript and Flash Links
      • Deep Linking
      • Dirty vs Clean URLs
      • Use site:yourdomain.com to see pages in Google
      Indexability
    3. 7/8/2009
      • Want some SEO help? Blizzard has plans starting at $399 a month that include:
      Monthly 30 minute consultations via phone and email
      Monthly reporting
      SEO research to determine best phrases
      Written recommendations by Blizzard’s industry recognized experts
      Baseline Search Engine rankings and metrics
      On-Page Optimization for predetermined number of pages including page titles, meta description & H1 tags
      Focused SEO Plan
    4. 7/8/2009
      • Don’t let visitors or search engines slip through the cracks:
      • 404 Error Page
      • 301 Redirects for moved pages
      • Canonicalization
      • http://yourdomain.comvshttp://www.yourdomain.com
      • Yourdomain.com/index.htm
      Error Trapping
    5. 7/8/2009
      • Show Google your website is trustworthy:
      • No broken links
      • No duplicate content
      • Hide duplicate content behind “no index / follow” tag
      • Use robots.txt to hide entire sections of duplicate content
      • Get a unique IP address
      • Only link to (and from) related websites
      • Put contact info and physical address in footers on EVERY page
      • DNS Registrar name should match business name
      Trust
    6. 7/8/2009
      • Webinars:
      All About Google VI: Link PopularityJuly 29th, 2009 11:00 AM - 12:00 PM MDT
      All About Google VII: How to Get Good Links and ListingsAugust 6th, 2009 11:00 AM - 12:00 PM MDT
      • Workshops:
      All About GoogleAugust 4th, Park City, UT
      Google and FoundationsSeptember 29th-30th, Glenwood Springs CO
      Learn More
    7. 7/8/2009
      • Website: www.blizzardinternet.com
      • Blog: newsletter.blizzardinternet.com
      • Email: info@blizzardinternet.com
      • Phone: 888-840-5893
      • Address: Blizzard Internet Marketing, Inc 1001 Grand Avenue Suite 203 Glenwood Springs, CO 81601
      Blizzard Internet Marketing
    SlideShare Zeitgeist 2009

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