All About Google III - Keyword Research

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If you don't know what phrases your customers use, how do you know how to attract them?

Learn how to research keywords for optimizing your website for Google. In this short presentation, Trent Blizzard demonstrates several top tools and strategies for finding the best keywords. Also learn how to organize them for easy implementation and search engine success.

For the full webinar on-demand, go to http://newsletter.blizzardinternet.com/webinars/

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All About Google III - Keyword Research

  1. 1. 5/6/2009<br />All About Google III: Keyword Research<br />Tips, Tools and Strategies <br />By Trent Blizzard, PresidentBlizzard Internet Marketing, Inc<br />www.blizzardinternet.com<br />
  2. 2. 5/6/2009<br /><ul><li>Title
  3. 3. 4-10 words long (63 Characters)
  4. 4. Targeted Keyword Phrase at beginning
  5. 5. Sound Appealing
  6. 6. Repeating Words is a waste of Real Estate
  7. 7. Description (Meta Description)
  8. 8. Written to cause click, not rank higher
  9. 9. 144 Characters Long
  10. 10. Unique for every page</li></ul>On-Page Optimization Elements I<br />
  11. 11. 5/6/2009<br /><ul><li>H1 (Heading One)
  12. 12. Match of Keyword Vector
  13. 13. 2-5 words typically
  14. 14. Keywords (Meta Keywords, Metatag Keywords)
  15. 15. Not Very Important
  16. 16. Keep Simple, don’t stuff</li></ul>On-Page Optimization Elements II<br />
  17. 17. 5/6/2009<br /><ul><li>Page URL
  18. 18. Use keyword in URL when possible
  19. 19. aka Slug
  20. 20. Page Content
  21. 21. 150 word minimum
  22. 22. 250-400 word Ideal
  23. 23. Write for Audience… don’t stuff with keywords
  24. 24. Bold and Linked text at premium
  25. 25. Gutters of diminished importance</li></ul>On-Page Optimization Elements III<br />
  26. 26. 5/6/2009<br /><ul><li>How Frequently is Phrase Searched?
  27. 27. How Targeted is Phrase?
  28. 28. How Many Phrases Per Page?
  29. 29. What is Current Content on Page?
  30. 30. Content MatchingVS
  31. 31. Independent Keywords
  32. 32. What comes first: The phrase or the content?</li></ul>Strategic Considerations<br />
  33. 33. 5/6/2009<br /><ul><li>GSiteCrawler: Used to build a spreadsheet of all pages on site… and see what current keyword elements are already in place.
  34. 34. Google Adwords Keyword Tool
  35. 35. SEMRush to see what keyword phrases you rank for now (especially interior pages) AND to get ideas based upon your competitors,
  36. 36. Powerful Fee-based tools
  37. 37. Demographic Research Tools</li></ul>Tools<br />
  38. 38. 5/6/2009<br /><ul><li>Webinars:</li></ul>All About Google IV: How to Track your Search Engine RankingsJuly 8, 2009 11:00 AM - 12:00 PM MDT<br />All About Google V: How to Optimize You r WebsiteJuly 22, 2009 11:00 AM - 12:00 PM MDT<br /><ul><li>Workshops:</li></ul>All About GoogleJuly 14th, Las Vegas, NV<br />Listings and Link Building WorkshopJuly 15th, Las Vegas, NV<br />Google and FoundationsSeptember 9-10th, Glenwood Springs CO<br />Listings and Link Building WorkshopSeptember 30th – Oct 1st, Glenwood Springs<br />Learn More<br />
  39. 39. 5/6/2009<br /><ul><li>Website: www.blizzardinternet.com
  40. 40. Blog: newsletter.blizzardinternet.com
  41. 41. Email: info@blizzardinternet.com
  42. 42. Phone: 888-840-5893
  43. 43. Address: Blizzard Internet Marketing, Inc 1001 Grand Avenue Suite 203 Glenwood Springs, CO 81601</li></ul>Blizzard Internet Marketing<br />

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