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5/6/2009<br />All About Google I: Google and its Many Algorithms<br />How Google Works<br />By Trent Blizzard, PresidentBl...
5/6/2009<br /><ul><li>SEO (Search Engine Optimization) VS SEM (Search Engine Marketing)
Organic Search Results
Universal Search
Vertical Search
Local / Map Search</li></ul>Important Terminology<br />
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All About Google I - Google and its Many Algorithms

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Do you speak Google? Do you know the single most important element to your website showing up in Google?

Join us for an entry level webinar to help you gain literacy in the language of Google. Trent Blizzard will share cutting edge Tips, Tools and Trends affecting the internet marketing industry today.

The world of search engines and rankings is a very complex one. This webinar is geared to make you more comfortable with the basics of Google and its multifaceted algorithms. In this day and age, it’s not about just ranking high, it’s about Getting the Click.
Some of the topics covered and defined will include:

SEO vs. SEM:
Learn how these two phrases are different, and how they each can help you rank higher in the Google organic and paid search.

Organic Search:
The area you show up for in Google that costs you nothing. Learn some of the best practices to help get you higher organic rankings. By showing up in Organic, PPC and Local Searches, the reality is consumers believe that your business is better than your competitors.

Universal vs. Vertical Search:
This is a hot topic these days! Learn more about The Dilution of the Top 10 as well as new tools such as Search Wiki, the Wonder Wheel, and 10 vs. 100

Local Search vs. Google Maps
Do you know what you are doing to rank better in Local Search? Have you claimed your Local Google listing? Local Search can account for 20-30% of all your sites traffic. Learn how and why it is important to show up in the Ten Box.


For the full webinar on-demand, go to http://newsletter.blizzardinternet.com/webinars/

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Transcript of "All About Google I - Google and its Many Algorithms"

  1. 1. 5/6/2009<br />All About Google I: Google and its Many Algorithms<br />How Google Works<br />By Trent Blizzard, PresidentBlizzard Internet Marketing, Inc<br />www.blizzardinternet.com<br />
  2. 2. 5/6/2009<br /><ul><li>SEO (Search Engine Optimization) VS SEM (Search Engine Marketing)
  3. 3. Organic Search Results
  4. 4. Universal Search
  5. 5. Vertical Search
  6. 6. Local / Map Search</li></ul>Important Terminology<br />
  7. 7. 5/6/2009<br /><ul><li>Are You Logged In?
  8. 8. Personalized Results
  9. 9. Searchwiki
  10. 10. Title
  11. 11. Description
  12. 12. More Choices
  13. 13. Wonder Wheel
  14. 14. 10 vs 100 results
  15. 15. “Quotation” Searches</li></ul>Search Results<br />
  16. 16. 5/6/2009<br /><ul><li>International Search Emulator
  17. 17. Sitelinks
  18. 18. How Important is top 10 listing?
  19. 19. Search Engine Results Saturation</li></ul>Search Results<br />
  20. 20. 5/6/2009<br /><ul><li>Webinars:</li></ul>All About Google II: Local SearchJune 17th, 2009 11:00 AM - 12:00 PM MDT<br />All About Google III: Keyword ResearchJune 24, 2009 11:00 AM - 12:00 PM MDT<br />All About Google IV: How to Track your Search Engine RankingsJuly 8, 2009 11:00 AM - 12:00 PM MDT<br /><ul><li>Workshops:</li></ul>All About GoogleJuly 14th, Las Vegas, NV<br />Listings and Link Building WorkshopJuly 15th, Las Vegas, NV<br />Google and FoundationsSeptember 9-10th, Glenwood Springs CO<br />Listings and Link Building WorkshopSeptember 30th – Oct 1st, Glenwood Springs<br />Learn More<br />
  21. 21. 5/6/2009<br /><ul><li>Website: www.blizzardinternet.com
  22. 22. Blog: newsletter.blizzardinternet.com
  23. 23. Email: info@blizzardinternet.com
  24. 24. Phone: 888-840-5893
  25. 25. Address: Blizzard Internet Marketing, Inc 1001 Grand Avenue Suite 203 Glenwood Springs, CO 81601</li></ul>Blizzard Internet Marketing<br />
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