How Google Local Search Works
By Trent Blizzard, President
Blizzard Internet Marketing, Inc
www.blizzardinternet.com
5/6/2009

 Local Business Listing
 Claimed and Verified
 Content Provided
 Location
 Physical Address
 Proximity to Centroid
 Keywords in Business Title
5/6/2009

 Citations
 Quantity
 Consistency
 Quality
 Authoritative:
CitySearch, Yelp, BBB, InfoUSA, SuperPages, InsiderPag
es, etc.
 Lodging Specific: hotelguide, travelpost, priceline, etc.
 Tip: Mine Your Competitors
 Reviews… Quantity, but not ranking (yet)
 Photos, Videos, User Content
5/6/2009

 Multiple LBL (Local Business Listings)
 Same telephone
 Same address
 Same business name
 Tip: Difficult to solve
 Physical Address outside of target market
 Learn More:
 http://www.davidmihm.com/local-search-ranking-factors.shtml
5/6/2009

 Webinars:
◦ All About Google III: Keyword Research
June 25, 2009 11:00 AM - 12:00 PM MDT
◦ All About Google IV: How to Track your Search Engine Rankings
July 8, 2009 11:00 AM - 12:00 PM MDT
◦ All About Google V: How to Optimize You r Website
July 22, 2009 11:00 AM - 12:00 PM MDT
 Workshops:
◦ All About Google
July 14th, Las Vegas, NV
◦ Listings and Link Building Workshop
July 15th, Las Vegas, NV
◦ Google and Foundations
September 9-10th, Glenwood Springs CO
◦ Listings and Link Building Workshop
September 30th – Oct 1st, Glenwood Springs
5/6/2009

 Website: www.blizzardinternet.com
 Blog: newsletter.blizzardinternet.com
 Email: info@blizzardinternet.com
 Phone: 888-840-5893
 Address:
Blizzard Internet Marketing, Inc
1001 Grand Avenue
Suite 203
Glenwood Springs, CO 81601
5/6/2009