Your SlideShare is downloading. ×
0
Blizzard University<br />Advanced SEO<br />By Trent Blizzard, PresidentBlizzard Internet Marketing, Inc<br />www.blizzardi...
How Important is SEO?<br />Using BlizzardTracker.com – 129 Vacation Rental Websites<br />Organic Search drives 43% of Webs...
Size Matters<br />The average website has 405 pages that received inbound organic search traffic<br />
Large Websites Outperform<br />The average website received 2 (or more) visitors from 776 unique keyword phrases.<br /><ul...
Average # of keyword phrases per page: 10
Average # of visits per page from search: 30</li></li></ul><li>Duplicate Content<br />The top SEO issue in the Vacation Re...
The solution is to write original descriptions for your website</li></ul>Tools to check your photos and images:<br /><ul><...
BlizzardLINK.com/26</li></li></ul><li><ul><li>Website Speed is a new component of algorithm
andimpacts your conversion rates too
Extremely slow loading websites are penalized
Google Website Speed Tool: BlizzardLINK.com/1
Google Analyticstracksyourwebsite speed.
Addthissnippet to track: _trackPageLoadTime();
Site Speed Overview from Google: BlizzardLINK.com/6</li></ul>Website Speed<br />
<ul><li>Understand “Keyword Theme” is available in:
Anchor text
Theme of linking page
Theme of linking website – “Hubs” or “Authority Sites”
Internal links
Understand Quality and Trust:
Domain level PageRank of website linking to you
Upcoming SlideShare
Loading in...5
×

Advanced SEO for Vacation Rentals

2,214

Published on

Advanced SEO presentation given to Vacation Rental Managers Association at the VRMA National Conference 2011 in Orlando Florida.


Topics include:
-Vacation Rental Industry Benchmark Data, Website Size, Duplicate Content, Website Speed, Google Analytics, Linking factors Online Reviews, Schema coding, Social Indicators, Brand Factors, User Signals, Google Adwords, and Google +

-Webs

Published in: Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
2,214
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
20
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Advanced SEO for Vacation Rentals"

  1. 1. Blizzard University<br />Advanced SEO<br />By Trent Blizzard, PresidentBlizzard Internet Marketing, Inc<br />www.blizzardinternet.com<br />
  2. 2. How Important is SEO?<br />Using BlizzardTracker.com – 129 Vacation Rental Websites<br />Organic Search drives 43% of Website Traffic.<br />
  3. 3.
  4. 4. Size Matters<br />The average website has 405 pages that received inbound organic search traffic<br />
  5. 5. Large Websites Outperform<br />The average website received 2 (or more) visitors from 776 unique keyword phrases.<br /><ul><li>Single visitor keyword phrases 2,162
  6. 6. Average # of keyword phrases per page: 10
  7. 7. Average # of visits per page from search: 30</li></li></ul><li>Duplicate Content<br />The top SEO issue in the Vacation Rental Industry<br />Sharing your property descriptions with Distribution and Channel partners undermines your website.<br /><ul><li>The solution in NOT to stop sharing
  8. 8. The solution is to write original descriptions for your website</li></ul>Tools to check your photos and images:<br /><ul><li>BlizzardLINK.com/25
  9. 9. BlizzardLINK.com/26</li></li></ul><li><ul><li>Website Speed is a new component of algorithm
  10. 10. andimpacts your conversion rates too
  11. 11. Extremely slow loading websites are penalized
  12. 12. Google Website Speed Tool: BlizzardLINK.com/1
  13. 13. Google Analyticstracksyourwebsite speed.
  14. 14. Addthissnippet to track: _trackPageLoadTime();
  15. 15. Site Speed Overview from Google: BlizzardLINK.com/6</li></ul>Website Speed<br />
  16. 16.
  17. 17.
  18. 18. <ul><li>Understand “Keyword Theme” is available in:
  19. 19. Anchor text
  20. 20. Theme of linking page
  21. 21. Theme of linking website – “Hubs” or “Authority Sites”
  22. 22. Internal links
  23. 23. Understand Quality and Trust:
  24. 24. Domain level PageRank of website linking to you
  25. 25. Page level PageRank of webpage linking to you
  26. 26. Understand Diversity:
  27. 27. Diversity of websites
  28. 28. Diversity of C-blocks</li></ul>Link Components of Algorithm<br />
  29. 29. <ul><li>SEOmoz research on Google’s algorithm and the role of links:
  30. 30. BlizzardLINK.com/7
  31. 31. Search in Google “link:www.yourcompetitordomain.com”
  32. 32. Open Site Explorer: BlizzardLINK.com/a
  33. 33. Yahoo Site Explorer: BlizzardLINK.com/8
  34. 34. Majestic SEO: BlizzardLINK.com/9
  35. 35. Google Webmaster Tools (for your website) BlizzardLINK.com/b
  36. 36. 10 Good Links for VRMs Blizzard Recommends: BlizzardLINK.com/23</li></ul>Link Resources<br />
  37. 37. Are You Tracking Online Reservations using the E-Commerce Feature?<br />New Features:<br /><ul><li>Multi Channel Referrer
  38. 38. Google Webmaster Tools Shows Query Data
  39. 39. New “Who’s On Now” Report</li></ul>Google Analytics<br />
  40. 40.
  41. 41.
  42. 42.
  43. 43. 5/6/2009<br />
  44. 44. 5/6/2009<br />
  45. 45. The world of Online Reviews is changing. <br /><ul><li> Google (Yahoo and Bing) leading the charge
  46. 46. Don’t Justuse just Flipkey and TripAdvisor
  47. 47. Use Google Places.
  48. 48. EyeTracking Example: BlizzardLINK.com/24
  49. 49. Google Places Tips:
  50. 50. Achieve 100% score
  51. 51. Get more reviews
  52. 52. Develop plan to put original and non-duplicate reviews into your website
  53. 53. Code them so they can be read by Search Engines</li></ul>Reviews<br />
  54. 54. Schema is a new way to code your html that was created collaboratively by Google, Bing and Yahoo. <br />Use it especially for:<br /><ul><li>Your contact info (name, address, phone, email, etc)
  55. 55. Your Reviews
  56. 56. Learn more at BlizzardLINK.com/n</li></ul>2012: Schema<br />
  57. 57. Growing Evidence that Social Indicators can impact your rankings<br />Research at: BlizzardLINK.com/7<br />Consider creating strategies to increase:<br /># of Facebook Shares<br /># of Facebook Likes and Comments<br /># of +1s<br />2012: Social Indicators<br />
  58. 58. Google Plus Does NOT have a business outlet yet<br /><ul><li>Equivalent of “Like” but at web-page level
  59. 59. Affects search results of you and your circle</li></ul>What you should do:<br /><ul><li>Enable +1 sharing in your website
  60. 60. Start a personal account to get comfortable with it
  61. 61. See if “Hangout” offers you anything
  62. 62. Wait for the inevitable business components to be rolled out.</li></ul>2012: Google Plus<br />
  63. 63. <ul><li>Start Here: tips for newbies: http://www.blizzardlink.com/2
  64. 64. How to add a +1 button to your website: http://www.blizzardlink.com/3
  65. 65. Google Plus impacting search: http://www.blizzardlink.com/4
  66. 66. Sample of upcoming Google+ Business page: http://www.blizzardlink.com/5</li></ul>2012: Google Plus Resources<br />
  67. 67. The concept of Brand is important to Google. Potential Brand Quality indicators:<br />Presence of Brand social indicators in Facebook, LinkedIn, Twitter, Google+<br />Google Places<br />Reviews<br />Press Releases<br />Videos<br /># of Brand searches by consumers<br />“Halo” effect of distribution<br />Domain Registration information<br />Security Certificates<br />Consistency of phone numbers and addresses<br />2012: Brand Factors<br />
  68. 68. Google can measure how happy are users are with your website:<br />Your Click-Thru-Rate in Search Results.<br />Your Bounce Rate, Average Time on Site and # pages viewed<br />Usage of video<br />Some Indicators you control:<br />How fast your website loads<br />Broken Links<br />Misspelled Words / Poor Grammar<br />Hard to read text<br />2012: Users Signal<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×