Advanced SEO for Vacation Rentals
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Advanced SEO for Vacation Rentals



Advanced SEO presentation given to Vacation Rental Managers Association at the VRMA National Conference 2011 in Orlando Florida....

Advanced SEO presentation given to Vacation Rental Managers Association at the VRMA National Conference 2011 in Orlando Florida.

Topics include:
-Vacation Rental Industry Benchmark Data, Website Size, Duplicate Content, Website Speed, Google Analytics, Linking factors Online Reviews, Schema coding, Social Indicators, Brand Factors, User Signals, Google Adwords, and Google +




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    Advanced SEO for Vacation Rentals Advanced SEO for Vacation Rentals Presentation Transcript

    • Blizzard University
      Advanced SEO
      By Trent Blizzard, PresidentBlizzard Internet Marketing, Inc
    • How Important is SEO?
      Using – 129 Vacation Rental Websites
      Organic Search drives 43% of Website Traffic.
    • Size Matters
      The average website has 405 pages that received inbound organic search traffic
    • Large Websites Outperform
      The average website received 2 (or more) visitors from 776 unique keyword phrases.
      • Single visitor keyword phrases 2,162
      • Average # of keyword phrases per page: 10
      • Average # of visits per page from search: 30
    • Duplicate Content
      The top SEO issue in the Vacation Rental Industry
      Sharing your property descriptions with Distribution and Channel partners undermines your website.
      • The solution in NOT to stop sharing
      • The solution is to write original descriptions for your website
      Tools to check your photos and images:
      • Website Speed is a new component of algorithm
      • andimpacts your conversion rates too
      • Extremely slow loading websites are penalized
      • Google Website Speed Tool:
      • Google Analyticstracksyourwebsite speed.
      • Addthissnippet to track: _trackPageLoadTime();
      • Site Speed Overview from Google:
      Website Speed
      • Understand “Keyword Theme” is available in:
      • Anchor text
      • Theme of linking page
      • Theme of linking website – “Hubs” or “Authority Sites”
      • Internal links
      • Understand Quality and Trust:
      • Domain level PageRank of website linking to you
      • Page level PageRank of webpage linking to you
      • Understand Diversity:
      • Diversity of websites
      • Diversity of C-blocks
      Link Components of Algorithm
      • SEOmoz research on Google’s algorithm and the role of links:
      • Search in Google “”
      • Open Site Explorer:
      • Yahoo Site Explorer:
      • Majestic SEO:
      • Google Webmaster Tools (for your website)
      • 10 Good Links for VRMs Blizzard Recommends:
      Link Resources
    • Are You Tracking Online Reservations using the E-Commerce Feature?
      New Features:
      • Multi Channel Referrer
      • Google Webmaster Tools Shows Query Data
      • New “Who’s On Now” Report
      Google Analytics
    • 5/6/2009
    • 5/6/2009
    • The world of Online Reviews is changing.
      • Google (Yahoo and Bing) leading the charge
      • Don’t Justuse just Flipkey and TripAdvisor
      • Use Google Places.
      • EyeTracking Example:
      • Google Places Tips:
      • Achieve 100% score
      • Get more reviews
      • Develop plan to put original and non-duplicate reviews into your website
      • Code them so they can be read by Search Engines
    • Schema is a new way to code your html that was created collaboratively by Google, Bing and Yahoo.
      Use it especially for:
      • Your contact info (name, address, phone, email, etc)
      • Your Reviews
      • Learn more at
      2012: Schema
    • Growing Evidence that Social Indicators can impact your rankings
      Research at:
      Consider creating strategies to increase:
      # of Facebook Shares
      # of Facebook Likes and Comments
      # of +1s
      2012: Social Indicators
    • Google Plus Does NOT have a business outlet yet
      • Equivalent of “Like” but at web-page level
      • Affects search results of you and your circle
      What you should do:
      • Enable +1 sharing in your website
      • Start a personal account to get comfortable with it
      • See if “Hangout” offers you anything
      • Wait for the inevitable business components to be rolled out.
      2012: Google Plus
      • Start Here: tips for newbies:
      • How to add a +1 button to your website:
      • Google Plus impacting search:
      • Sample of upcoming Google+ Business page:
      2012: Google Plus Resources
    • The concept of Brand is important to Google. Potential Brand Quality indicators:
      Presence of Brand social indicators in Facebook, LinkedIn, Twitter, Google+
      Google Places
      Press Releases
      # of Brand searches by consumers
      “Halo” effect of distribution
      Domain Registration information
      Security Certificates
      Consistency of phone numbers and addresses
      2012: Brand Factors
    • Google can measure how happy are users are with your website:
      Your Click-Thru-Rate in Search Results.
      Your Bounce Rate, Average Time on Site and # pages viewed
      Usage of video
      Some Indicators you control:
      How fast your website loads
      Broken Links
      Misspelled Words / Poor Grammar
      Hard to read text
      2012: Users Signal