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10 Ways to Increase Website Conversions
 

10 Ways to Increase Website Conversions

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Converting your visitors is quickly becoming more increasing your traffic for many hotels, resorts, inns and rental managers. ...

Converting your visitors is quickly becoming more increasing your traffic for many hotels, resorts, inns and rental managers.

Learn about the 10 common problems that actually drive your online visitors to your competitors.

http://newsletter.blizzardinternet.com/

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    10 Ways to Increase Website Conversions 10 Ways to Increase Website Conversions Presentation Transcript

    • Why Do I Have Lots of Visitors and Poor Booking?
      10 Tips to Improve Your Conversion Ratio
      Trent Blizzard
      PresidentBlizzard Internet Marketing, Inc
      www.blizzardinternet.com
    • Quick Search
      Typically, about 1/3 of visitors will use your homepage’s quick search to access booking engine immediately.
      Quick search on homepage:
      Prominent
      Easy
      Short
      Does Your Google Analytics track ROI data though the quick search process?
    • Reviews and Reputation
      Reviews are a top consideration when trying to improve conversion rates. Consumers base their decision on:
      Reviews on your websites
      Reviews on review websites
      How you respond
      How many reviews you have
      Overall quality scores
      Best way to improve here is:
      Get better at asking for reviews
      Monitor and respond to reviews
      Feature reviews on your website more prominently
    • Photos and Media
      A high quality photo gallery
      Additional media:
      Video
      Meeting Space
      Floor Plans
      Virtual Tours
      Webcam
      Maps
    • Easy Booking Path
      The modern booking engines active in the lodging industry go from awful to awesome… from a conversion standpoint.
      Make sure existing booking engine technology is optimized for usability.
      Focus on creating a great user experience.
      Consider testing consumer’s reactions to this area.
    • Specials, Packages and Discounts
      The typical online travel consumer is looking for specials, packages and discounts.
      Make sure your website represents both appeal and diversity in its offerings.
      Can the specials, packages and discounts be purchased directly with the reservation? Or, to they encourage a phone call?
      How good are your specials?
    • Minify Options
      Generally speaking, the more options you offer potential bookers the less likely they are to book.
      Reducing the overall clutter and choices combined with featuring the most important choices often improves conversion rates.
      This strategy can be extended to interior pages of your website.
    • Speed Kills
      In sports, speed kills.
      In websites, speed kills your competitors.
      Avoid the huge hidden cost of a slow ecommerce process.
      Try using Google Webmaster tools to monitor your speed
      How fast do you need to be? Faster than your competitors perhaps.
    • Respond
      Respond to email immediately
      Answer phone
      Consider online chat
      Many of your competitors have poor response systems in place.
    • Measure
      We recommend Google Analytics. Best practice short check-list
      • Account is registered such that you own it, not your provider.
      • Block IP addresses that skew results
      • Ecommerce tracking setup and working
      • Adwords account integrated
      • Google Webinars on demand watched
      • Google Analytics Individual Qualification test passed
    • Poor Traffic
      Poorly qualified traffic can lower conversion rates.
      Look for specific sources of traffic that have low conversion or high bounce rates and stop advertising in those sources.
    • Blizzard Internet Marketing
      • Website: www.blizzardinternet.com
      • Blog: newsletter.blizzardinternet.com
      • Email: info@blizzardinternet.com
      • Phone: 888-840-5893
      • Address: Blizzard Internet Marketing, Inc50629 Highway 6 & 24 Glenwood Springs, CO 81601