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trendwatching.com's NEWISM

by on Jul 02, 2012

  • 6,195 views

The ‘new’ has never been hotter. For consumers who’ve grown up in an EXPECTATION ECONOMY, demanding the best of the best, the very notion of the 'new' has become a positive one. The whole world ...

The ‘new’ has never been hotter. For consumers who’ve grown up in an EXPECTATION ECONOMY, demanding the best of the best, the very notion of the 'new' has become a positive one. The whole world is spewing forth (ever-better) new products and services. New products can be tried easily (especially online), with little if any risk. Status-wise: new means interesting, new means cool, new means (more) experiences, new means first, new means... well, ‘new’! ;-) Time to get moving, and indulge your customers’ passion for NEWISM.

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