When was the last time
you checked the pulse of consumerism? Because it’s beating faster than ever! Every day, our network of spotters notify us about the most compelling new consumer-facing innovations they encounter. And whilst we use these to identify specific trends, there’s also one overriding meta-trend that we’re continually struck by: on an absolutely global scale, the quality and quantity of innovation is relentless, fuelled by – and at the same time fuelling – consumers’ insatiable NEWISM. The takeaway: launching your own, equally brilliant innovations* will be the only way to survive in an ever more competitive, ever more global business arena. * By innovation we mean anything that will get consumers spending, and preferably the kind of spending that involves your products, services and experiences. INNOVATION CELEBRATION 2www.trendwatching.com/trends/innovation-celebration
So this month, let’s simply
celebrate a handful of the most bang on-trend innovations we’ve seen in 2014. Dive into this selection of global inspiration. Because while these might not all necessarily be ‘big’ disruptive threats to your business, they WILL offer you plenty to think about during your next planning session! Take each example, even (especially!) those from different industries and markets, and question if and how it could suggest exciting new potential opportunities for YOU. Because if you don’t respond to the changes in consumer expectations and behaviors that the examples below are establishing, someone else will ;) INNOVATION CELEBRATION 3www.trendwatching.com/trends/innovation-celebration
We obviously offer much more
than monthly Trend Briefings... Your complete trend and innovation solution. Our Premium Service Find out more 2014 Trend Report Trend Framework Innovation Database Industry Updates Apply Toolkit Monthly Updates 1-page Trend Handouts 1 2 3 4 5 6 7
FEATURED INNOVATIONS For more details
on the innovations that follow, read the web version of INNOVATION CELEBRATION. INNOVATION CELEBRATION 5www.trendwatching.com/trends/innovation-celebration
FEATURED INNOVATION Sol de Janeiro
Suncare brand uses tattooists to raise skin cancer awareness in Brazil INNOVATION CELEBRATION 13www.trendwatching.com/trends/innovation-celebration
FEATURED INNOVATION City of Madrid
Smart parking meters charge energy inefficient vehicles extra INNOVATION CELEBRATION 14www.trendwatching.com/trends/innovation-celebration
FEATURED INNOVATION Treeson Spring Water
Eco-focused spring water brand makes its recyclable bottles free to mail back to manufacturer and more INNOVATION CELEBRATION 15www.trendwatching.com/trends/innovation-celebration
Take the plunge The examples
above – and the questions they pose – should be a great starting point. Gather your team and discuss how YOU can learn from them, adapt them and roll out similar initiatives for YOUR customers. Today. NEXT INNOVATION CELEBRATION 20www.trendwatching.com/trends/innovation-celebration
NEXT Need some help? Then
try using our (free) CONSUMER TREND CANVAS tool to help you structure a session with your team. INNOVATION CELEBRATION 21www.trendwatching.com/trends/innovation-celebration
NEXT Still not enough? The
1,200+ brands and agencies using our Premium Service have access to over 10,000 examples like these, all put into context as part of our (surprisingly affordable!) comprehensive trend & innovation solution. Would YOU benefit from access too? ;) INNOVATION CELEBRATION 22www.trendwatching.com/trends/innovation-celebration
1. Our 2014 Premium ServiceOur
free monthly Trend Briefings 2. Join the 250,000 subscribers who receive our free monthly Trend Briefings. SuBSCRIBE ME » MORE... If you have any comments, suggestions or questions then please do let us know. Just email: PAUL BACKMAN Chief Client Officer email@example.com About us Established in 2002, trendwatching.com is the world’s leading trend firm, scanning the globe for the most promising consumer trends, insights and related hands-on business ideas. Our Premium Service counts many of the world’s leading brands as clients, while our free monthly Trend Briefings go out to over 250,000 subscribers in 180 countries. More at www.trendwatching.com Should you be one of our 1,200+ Premium clients? Now... Enjoyed this Trend Briefing? Want more?
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