trendwatching.com’s infographic 10 CRUCIAL CONSUMER TRENDS FOR 2013

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2013 will be the perfect storm of necessity and opportunity, and those who understand & cater to changing consumer needs, desires and expectations, will forever have plenty of opportunity to profit. Dive into 10 trends that need to be on your radar for 2013, from CUSTOWNERS to FULL FRONTAL to CELEBRATION NATION...

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trendwatching.com’s infographic 10 CRUCIAL CONSUMER TRENDS FOR 2013

  1. 1. CRUCIAL CONSUMER TRENDS 2013 for You are viewing the 1 minute summary of trendwatching.com’s January 2013 free monthly Trend Briefing. For the full version please check trendwatching.com/trends/10trends2013 1 1 min CONSUMERS WILL PARTICIPATE IN THE FUNDING AND (PRE-)LAUNCH OF NEW PRODUCTS AND BRANDS. PRESUMERS ZAOZAO: Social pretailer for fashion lovers 2 EMERGING BRANDS FROM ALL OVER WILL CATER TO EMERGING MIDDLE CLASSES FROM ALL OVER. EMERGING 2 AMAZONAS SANDALS: Brazilian flip flops in China 3 LIFESTYLE MULTI-IF-NOT-HYPER-TASKING MOBILE MOMENTS PEAPOD: QR code 'virtual stores' at US commuter hotspots 4 IT'S TIME FOR PRODUCTS THAT GIVE BACK. NEW LIFE INSIDE MOLSON CANADIAN: Plantable coasters 5 DIGITAL TECHNOLOGIES ARE THE NEW MEDICINE. APPSCRIPTIONS AUSTRALIAN GOVERNMENT: Antibiotics Reminder app 6 FLAUNTING THE NEW ‘IT’ CULTURES. CELEBRATION NATION HOUSE OF MASABA: Pop Art sarees 7 WHY CONSUMERS WANT ‘GOOD’ DATA NOT ‘BIG’ DATA. DATA MYNING CIGNIFI: Credit scores from mobile usage data 8 LOCAL MANUFACTURING IS THE NEW SERVICE ECONOMY. AGAIN MADE HERE SHAPEWAYS: Factory of the Future opened in Long Island City, New York 9 NOT JUST TRANSPARENT, BUT NAKED AND PROUD ;-) FULL FRONTAL NATURA: Socio-environmental targets and failures revealed in annual report 10 BRANDS’ WISHES WILL BE CONSUMERS’ COMMAND. DEMANDING BRANDS TATA DOCOMO: The Bloodline Club blood donor social network NEXT 1 This is just the 1 minute summary of trendwatching.com’s January 2013 free monthly Trend Briefing. For the full version please check trendwatching.com/trends/10trends2013 Watching trends is all about applying. Use these trends to come up with profitable new innovations. Where to start? Use the trends above to brainstorm at these four 'innovation levels': 2 Vision 3 New business models 4 New products & services Campaigns & marketing Good luck! trendwatching.com | Infographics Monthly Trend Briefing - December 2012 / January 2013 Enjoyed this? Read all our free publications: Want More? 2014 PREMIUM SERVICE trendwatching.com/freepublications/ Need access to all the vital consumer trends, insights and innovations in 2014? Our Premium Service is for you. trendwatching.com/premium/ TREND FRAMEWORK INDUSTRY UPDATES INNOVATIONS DATABASE 2014 TREND REPORT MONTHLY SNAPSHOTS TREND APPLY TOOLKIT

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