June 2016 South & Central America Trend Briefing: With citizens across the region facing one crisis after another, it’s time for brands to roll up their sleeves and help!

1. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
J U N E 2 0 1 6
S O U T H & C E N T R A L A M E R I C A T R E N D B R I E F I N G
CRISIS
SOLUTIONS!
With citizens across the region
facing one crisis after another,
it’s time for brands to roll up
their sleeves and help!

2. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
There’s no
denying it...
times are tough
across Central
and South
America.

3. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
But tough times
mean a chance for
brands to STEP UP!
Consumers may be facing tough
times, but that doesn’t mean they’ll
have lower expectations. In fact,
their expectations will only cycle
HIGHER as they look for brands
that really care about making their
lives better

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There are two kinds
of brands…
Those that care.
And those that don’t

5. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
Game-changing
innovations
create new
expectations.
That’s why we’re
about to look at
10 of them ;)

6. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS

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FEATURED SOLUTIONS
See how the following innovations are tackling
inequality, natural disasters, inflation, and more.
And then ask: how can YOU do the same?

8. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
Telecom company supplies low-
income ‘red zones’ with internet
access
Alcom

9. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
Ice cream brand encourages
tolerance for opposing opinions
Ben & Jerry’s

10. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
Bullets repurposed into pens to
promote education over conflict
Colombian
Education
Ministry

11. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
Ecommerce site redirects visitors to
donation sites instead of checkout
page
Bata Panela

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Luxury car dealership provides free
vaccinations
BMW

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trendwatching.com/premium

14. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
Brand responds to earthquake by
repurposing billboards into shelter
materials
Coca-Cola

15. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
Billboard designed to attract and kill
mosquitos
The Mosquito
Killer Billboard

16. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
Collaborative app displays cost of
meat throughout city
El Mapa del
Asado

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Architecture firm releases digital
blueprints for low-cost housing
Elemental

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Integrating refugees into Brazilian
business culture
The
Entrepreneur
Refugee
Project

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THE BIGGER PICTURE
New customer expectations don't emerge out
of the blue – it's all about evolution.

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16 mega-trends that provide
context and structure when
tracking the evolution of
consumerism.
The Trend
Framework

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But don't
forget that new
expectations
can come from
anywhere!

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Want to take it to
the next level?
CHICAGO / SYDNEY / SINGAPORE / LONDON / AMSTERDAM
At our upcoming 2016 Trend Events you'll hear about THE trends that
will shape consumerism in 2017 and beyond.
www.trendwatching.com/live/events