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GUILT-FREE CONSUMPTION is the new luxury for consumers, and the Holy Grail for businesses. Discover the growing hunger for a new kind of consumption: one free from worry (or at least with less worry) about its negative impact, yet that still allows continued indulgence. Check out the guilt absolving examples from Nike, Miya's Sushi, McDonald's, Unilever, Fairphone, Burger King, Chipotle, Peddler's Creamery and many more...
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