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Check out our handpicked selection of 5 unmissable Asian Consumer Trends for 2014. From SPACE STRAPPED to MADE LIVABLE IN CHINA to FAITHFACTURING...

Check out our handpicked selection of 5 unmissable Asian Consumer Trends for 2014. From SPACE STRAPPED to MADE LIVABLE IN CHINA to FAITHFACTURING...

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trendwatching.com's 5 UNMISSABLE ASIAN CONSUMER TRENDS F0R 2014 trendwatching.com's 5 UNMISSABLE ASIAN CONSUMER TRENDS F0R 2014 Presentation Transcript

  • trendwatching.com’s December 2013 Asia Trend Bulletin 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 trendwatching.com/asiapacific/trends/5trends2014
  • 1. SPACE STRAPPED Small innovations. Big opportunities. 2. SECONDHAND STATUS First time consumers trading up and trading in. 3. FAITHFACTURING Keep the (modern, urban) faith. 4. CROWDCRACKED How civic-consumers are tackling Asian metropolises. 5. MADE LIVABLE IN CHINA Why Chinese consumers are rushing to ‘health hacks’. www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 2
  • This is just a short extract. Read the FULL Trend Bulletin (for free!) www.trendwatching.com/asiapacific/trends/5trends2014/ www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 3 View slide
  • 1 SPACE STRAPPED Small innovations. Big opportunities. In perpetual discomfort and dissatisfied with increasingly scarce and ever-smaller living space, 2014 will see many Asian CITYSUMERS turn their attention to smaller, affordable and well-designed brand solutions. Think small: compact, foldable, stackable, modular, vertical, cantilevered, portable, flexible, even hidden solutions that make Asian micro-living as effficient as possible. www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 4 View slide
  • IKEA: Make Space Better Campaign highlights compact furniture solutions www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 5
  • Peruri 88 Vertical ‘micro-city’ in Jakarta www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 6
  • Daewoo “Mini” wall-mountable washing machine and ultra-slim fridge www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 7
  • YOY Art works featuring life-sized furniture images double as chairs www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 8
  • Apostrophy’s: Living in the City Micro-home prototype www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 9
  • 30% Leases on Beijing’s Finance Street cost an average of USD 137 per square foot a year, 30% more than the USD 104 per square foot buyers pay on Fifth Avenue, Manhattan. - Jones Lang LaSalle, October 2013 www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 10
  • KAIST: Armadillo-T Electric car folds in half to save space on streets www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 11
  • 2 SECONDHAND STATUS First time consumers trading up and trading in. Asia’s newly emerging affluent middle class consumers are eager to try the latest and best: but many still have limited personal spending power. In 2014, watch as they access the next best thing: SECONDHAND STATUS. Whether buying markeddown luxury items, secondhand (design) fashion pieces, or consumer electronics, they will seek status at a more affordable price point. www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 12
  • YNew India’s first consignment store re-sells used electrical devices www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 13
  • In 2013, over 300 new secondhand luxury stores opened in China, including in second tier cities such as Changsha, Hangzhou and Chengdu, with sales of approximately CNY 3 billion (USD 4.94 billion). - Fortune Character Institute, October 2013 www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 14
  • Duriana Find, chat and buy with local sellers www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 15
  • GreenBug Mumbai nonprofit runs stores specializing in pre-used goods www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 16
  • Milan Station Secondhand luxury booming in China www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 17
  • Chic Stash Concierge service makes secondhand fashion convenient www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 18
  • 3 FAITHFACTURING Keep the (modern, urban) faith. From Jakarta to Jaipur, many young and affluent Asian consumers are becoming increasingly liberal, try-out-prone and urbane – yet faith remains a cherished part of their identity. In 2014, age-old faiths are reinvented, with help from faith-based products, services and media tailored to modern lifestyles, technologies and expectations. www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 19
  • Crescentratings: Crescent Trips App helps Muslim travelers keep prayer times www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 20
  • Peace Mobile Islamic smartphone contains religious apps and curated content www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 21
  • Ganpati Darshan App ‘livestreams’ temple ceremony www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 22
  • Subway India Sandwich chain creates offerings for Jain customers www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 23
  • 64% of young Millennial consumers surveyed in China and India want to ‘keep’ their traditional (or inherited) religious observations, despite globalization. - JWT, September 2013 www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 24
  • Hijabella and Laiqa Indonesian magazines celebrate ‘hijab’ fashion www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 25
  • 4 CROWDCRACKED How civic-consumers are tackling Asian metropolises. In 2014, younger generations of Asian ‘civic-consumers’ will no longer blithely accept the status quo. Instead – empowered by digital technologies, new platforms and democratized access to information – they’ll aggregate their power and knowledge to create innovative new solutions to shared problems, whether on a micro-local or national scale. www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 26
  • Bribespot Crowdsourced portal tracks corruption in Thailand www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 27
  • Between 2010 and 2012, China’s citizens exposed 156 corruption cases via new media (Weibo, net forums), twice that of traditional media reporting. - Chinese Academy of Social Sciences, June 2013 www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 28
  • Google: Crisis Map Flood victims in the Philippines and India turn to Google platforms www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 29
  • Code for India Online platform empowers users to collaborate with local public service providers www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 30
  • UP Singapore Civic hackathons help source urban solutions www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 31
  • 5 MADE LIVABLE IN CHINA Why Chinese consumers are rushing to ‘health hacks’. From dense, unpredictable smog (Beijing’s Airpocalypse being just the most notorious example), to ever-more-regular stomach-turning food scandals; and, in the extreme, hearing of the rise of ‘cancer villages’, daily life for many Chinese citizens can be an intense challenge. No wonder Chinese consumers will embrace innovative, effective health and safety solutions in 2014. www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 32
  • Breathing Beijing air for just one day can be equivalent to smoking 21 cigarettes. - Xinmin Weekly, February 2013 www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 33
  • pH Conditioner Skyscraper Floating units clean and neutralize air www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 34
  • Panasonic: Jing-ling Compact air purifiers for tabletops www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 35
  • Smart Air Filters Site offers DIY-assembled air filters www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 36
  • Frog Design: AirWaves Connected face mask collects location-specific air pollution data www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 37
  • Danger Maps Online mapping system tracks environmental hazards www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 38
  • Chen Guangbiao Cans of oxygen combat polluted city streets www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 39
  • Breathing Bicycle Beijing resident creates ‘breathing bicycle’ www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 40
  • Studio Roosegarde: Smog Electrostatic system sucks up Beijing smog www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 41
  • This is just a short extract. Read the FULL Trend Bulletin (for free!) www.trendwatching.com/asiapacific/trends/5trends2014/ www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 42
  • NEXT... MORE... Enjoyed this Trend Bulletin? Want more? 1. Our free Asia Bulletins 2. Our 2014 Premium Service Should you be one of our 1,200+ Premium clients? Subscribe to our Asia Bulletins here. SUbScrIbe me » See how Premium will benefit you If you have any comments, suggestions or questions then please do let us know. Just email: PAUL BACKMAN Chief Client Officer paul@trendwatching.com About us Established in 2002, trendwatching.com is the world’s leading trend firm, scanning the globe for the most promising consumer trends, insights and related hands-on business ideas. Our Premium Service counts many of the world’s leading brands as clients, while our free monthly Trend Briefings go out to over 225,000 subscribers in 180 countries. More at www.trendwatching.com