trendwatching.com’s
December 2013 Asia Trend Bulletin

5 UNMISSABLE ASIAN
CONSUMER TRENDS
FOR 2014

trendwatching.com/asia...
1. SPACE STRAPPED

Small innovations. Big opportunities.

2. SECONDHAND STATUS

First time consumers trading up and tradin...
This is just a short extract.
Read the FULL Trend Bulletin
(for free!)
www.trendwatching.com/asiapacific/trends/5trends201...
1
SPACE STRAPPED

Small innovations. Big opportunities.
In perpetual discomfort and dissatisfied with
increasingly scarce ...
IKEA: Make Space Better
Campaign highlights compact furniture
solutions
www.trendwatching.com/asiapacific

5 UNMISSABLE AS...
Peruri 88
Vertical ‘micro-city’ in Jakarta

www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014...
Daewoo
“Mini” wall-mountable washing machine
and ultra-slim fridge
www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN C...
YOY
Art works featuring life-sized furniture
images double as chairs
www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN...
Apostrophy’s: Living in the City
Micro-home prototype

www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSUMER TREN...
30%

Leases on Beijing’s Finance Street
cost an average of USD 137 per
square foot a year, 30% more than
the USD 104 per s...
KAIST: Armadillo-T
Electric car folds in half to save space on
streets
www.trendwatching.com/asiapacific

5 UNMISSABLE ASI...
2
SECONDHAND
STATUS

First time consumers trading up
and trading in.
Asia’s newly emerging affluent middle class
consumers...
YNew
India’s first consignment store re-sells
used electrical devices
www.trendwatching.com/asiapacific

5 UNMISSABLE ASIA...
In 2013, over 300 new secondhand
luxury stores opened in China, including
in second tier cities such as Changsha,
Hangzhou...
Duriana
Find, chat and buy with local sellers

www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2...
GreenBug
Mumbai nonprofit runs stores specializing
in pre-used goods
www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN...
Milan Station
Secondhand luxury booming in China

www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSUMER TRENDS FO...
Chic Stash
Concierge service makes secondhand
fashion convenient
www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CON...
3
FAITHFACTURING
Keep the (modern, urban) faith.

From Jakarta to Jaipur, many young and affluent
Asian consumers are beco...
Crescentratings: Crescent Trips
App helps Muslim travelers keep
prayer times
www.trendwatching.com/asiapacific

5 UNMISSAB...
Peace Mobile
Islamic smartphone contains religious
apps and curated content
www.trendwatching.com/asiapacific

5 UNMISSABL...
Ganpati Darshan
App ‘livestreams’ temple ceremony

www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSUMER TRENDS F...
Subway India
Sandwich chain creates offerings for
Jain customers
www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CON...
64% of young Millennial consumers
surveyed in China and India want to
‘keep’ their traditional (or inherited)
religious ob...
Hijabella and Laiqa
Indonesian magazines celebrate ‘hijab’
fashion
www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN C...
4
CROWDCRACKED

How civic-consumers are tackling
Asian metropolises.
In 2014, younger generations of Asian ‘civic-consumer...
Bribespot
Crowdsourced portal tracks corruption in
Thailand
www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSUMER...
Between 2010 and 2012, China’s
citizens exposed 156 corruption
cases via new media (Weibo, net
forums), twice that of trad...
Google: Crisis Map
Flood victims in the Philippines and India
turn to Google platforms
www.trendwatching.com/asiapacific

...
Code for India
Online platform empowers users to
collaborate with local public service
providers
www.trendwatching.com/asi...
UP Singapore
Civic hackathons help source urban
solutions
www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSUMER T...
5
MADE LIVABLE IN
CHINA
Why Chinese consumers are
rushing to ‘health hacks’.

From dense, unpredictable smog (Beijing’s
Ai...
Breathing Beijing air for just
one day can be equivalent to
smoking 21 cigarettes.
- Xinmin Weekly, February 2013

www.tre...
pH Conditioner Skyscraper
Floating units clean and neutralize air

www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN C...
Panasonic: Jing-ling
Compact air purifiers for tabletops

www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSUMER T...
Smart Air Filters
Site offers DIY-assembled air filters

www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSUMER TR...
Frog Design: AirWaves
Connected face mask collects
location-specific air pollution data
www.trendwatching.com/asiapacific
...
Danger Maps
Online mapping system tracks
environmental hazards
www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSU...
Chen Guangbiao
Cans of oxygen combat polluted city
streets
www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSUMER ...
Breathing Bicycle
Beijing resident creates ‘breathing
bicycle’
www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSU...
Studio Roosegarde: Smog
Electrostatic system sucks up Beijing
smog
www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN C...
This is just a short extract.
Read the FULL Trend Bulletin
(for free!)
www.trendwatching.com/asiapacific/trends/5trends201...
NEXT...
MORE...

Enjoyed this Trend Bulletin? Want more?

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2. Our 2014 Premium Service
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trendwatching.com's 5 UNMISSABLE ASIAN CONSUMER TRENDS F0R 2014

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Check out our handpicked selection of 5 unmissable Asian Consumer Trends for 2014. From SPACE STRAPPED to MADE LIVABLE IN CHINA to FAITHFACTURING...

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trendwatching.com's 5 UNMISSABLE ASIAN CONSUMER TRENDS F0R 2014

  1. 1. trendwatching.com’s December 2013 Asia Trend Bulletin 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 trendwatching.com/asiapacific/trends/5trends2014
  2. 2. 1. SPACE STRAPPED Small innovations. Big opportunities. 2. SECONDHAND STATUS First time consumers trading up and trading in. 3. FAITHFACTURING Keep the (modern, urban) faith. 4. CROWDCRACKED How civic-consumers are tackling Asian metropolises. 5. MADE LIVABLE IN CHINA Why Chinese consumers are rushing to ‘health hacks’. www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 2
  3. 3. This is just a short extract. Read the FULL Trend Bulletin (for free!) www.trendwatching.com/asiapacific/trends/5trends2014/ www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 3
  4. 4. 1 SPACE STRAPPED Small innovations. Big opportunities. In perpetual discomfort and dissatisfied with increasingly scarce and ever-smaller living space, 2014 will see many Asian CITYSUMERS turn their attention to smaller, affordable and well-designed brand solutions. Think small: compact, foldable, stackable, modular, vertical, cantilevered, portable, flexible, even hidden solutions that make Asian micro-living as effficient as possible. www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 4
  5. 5. IKEA: Make Space Better Campaign highlights compact furniture solutions www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 5
  6. 6. Peruri 88 Vertical ‘micro-city’ in Jakarta www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 6
  7. 7. Daewoo “Mini” wall-mountable washing machine and ultra-slim fridge www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 7
  8. 8. YOY Art works featuring life-sized furniture images double as chairs www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 8
  9. 9. Apostrophy’s: Living in the City Micro-home prototype www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 9
  10. 10. 30% Leases on Beijing’s Finance Street cost an average of USD 137 per square foot a year, 30% more than the USD 104 per square foot buyers pay on Fifth Avenue, Manhattan. - Jones Lang LaSalle, October 2013 www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 10
  11. 11. KAIST: Armadillo-T Electric car folds in half to save space on streets www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 11
  12. 12. 2 SECONDHAND STATUS First time consumers trading up and trading in. Asia’s newly emerging affluent middle class consumers are eager to try the latest and best: but many still have limited personal spending power. In 2014, watch as they access the next best thing: SECONDHAND STATUS. Whether buying markeddown luxury items, secondhand (design) fashion pieces, or consumer electronics, they will seek status at a more affordable price point. www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 12
  13. 13. YNew India’s first consignment store re-sells used electrical devices www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 13
  14. 14. In 2013, over 300 new secondhand luxury stores opened in China, including in second tier cities such as Changsha, Hangzhou and Chengdu, with sales of approximately CNY 3 billion (USD 4.94 billion). - Fortune Character Institute, October 2013 www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 14
  15. 15. Duriana Find, chat and buy with local sellers www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 15
  16. 16. GreenBug Mumbai nonprofit runs stores specializing in pre-used goods www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 16
  17. 17. Milan Station Secondhand luxury booming in China www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 17
  18. 18. Chic Stash Concierge service makes secondhand fashion convenient www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 18
  19. 19. 3 FAITHFACTURING Keep the (modern, urban) faith. From Jakarta to Jaipur, many young and affluent Asian consumers are becoming increasingly liberal, try-out-prone and urbane – yet faith remains a cherished part of their identity. In 2014, age-old faiths are reinvented, with help from faith-based products, services and media tailored to modern lifestyles, technologies and expectations. www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 19
  20. 20. Crescentratings: Crescent Trips App helps Muslim travelers keep prayer times www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 20
  21. 21. Peace Mobile Islamic smartphone contains religious apps and curated content www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 21
  22. 22. Ganpati Darshan App ‘livestreams’ temple ceremony www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 22
  23. 23. Subway India Sandwich chain creates offerings for Jain customers www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 23
  24. 24. 64% of young Millennial consumers surveyed in China and India want to ‘keep’ their traditional (or inherited) religious observations, despite globalization. - JWT, September 2013 www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 24
  25. 25. Hijabella and Laiqa Indonesian magazines celebrate ‘hijab’ fashion www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 25
  26. 26. 4 CROWDCRACKED How civic-consumers are tackling Asian metropolises. In 2014, younger generations of Asian ‘civic-consumers’ will no longer blithely accept the status quo. Instead – empowered by digital technologies, new platforms and democratized access to information – they’ll aggregate their power and knowledge to create innovative new solutions to shared problems, whether on a micro-local or national scale. www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 26
  27. 27. Bribespot Crowdsourced portal tracks corruption in Thailand www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 27
  28. 28. Between 2010 and 2012, China’s citizens exposed 156 corruption cases via new media (Weibo, net forums), twice that of traditional media reporting. - Chinese Academy of Social Sciences, June 2013 www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 28
  29. 29. Google: Crisis Map Flood victims in the Philippines and India turn to Google platforms www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 29
  30. 30. Code for India Online platform empowers users to collaborate with local public service providers www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 30
  31. 31. UP Singapore Civic hackathons help source urban solutions www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 31
  32. 32. 5 MADE LIVABLE IN CHINA Why Chinese consumers are rushing to ‘health hacks’. From dense, unpredictable smog (Beijing’s Airpocalypse being just the most notorious example), to ever-more-regular stomach-turning food scandals; and, in the extreme, hearing of the rise of ‘cancer villages’, daily life for many Chinese citizens can be an intense challenge. No wonder Chinese consumers will embrace innovative, effective health and safety solutions in 2014. www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 32
  33. 33. Breathing Beijing air for just one day can be equivalent to smoking 21 cigarettes. - Xinmin Weekly, February 2013 www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 33
  34. 34. pH Conditioner Skyscraper Floating units clean and neutralize air www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 34
  35. 35. Panasonic: Jing-ling Compact air purifiers for tabletops www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 35
  36. 36. Smart Air Filters Site offers DIY-assembled air filters www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 36
  37. 37. Frog Design: AirWaves Connected face mask collects location-specific air pollution data www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 37
  38. 38. Danger Maps Online mapping system tracks environmental hazards www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 38
  39. 39. Chen Guangbiao Cans of oxygen combat polluted city streets www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 39
  40. 40. Breathing Bicycle Beijing resident creates ‘breathing bicycle’ www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 40
  41. 41. Studio Roosegarde: Smog Electrostatic system sucks up Beijing smog www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 41
  42. 42. This is just a short extract. Read the FULL Trend Bulletin (for free!) www.trendwatching.com/asiapacific/trends/5trends2014/ www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 42
  43. 43. NEXT... MORE... Enjoyed this Trend Bulletin? Want more? 1. Our free Asia Bulletins 2. Our 2014 Premium Service Should you be one of our 1,200+ Premium clients? Subscribe to our Asia Bulletins here. SUbScrIbe me » See how Premium will benefit you If you have any comments, suggestions or questions then please do let us know. Just email: PAUL BACKMAN Chief Client Officer paul@trendwatching.com About us Established in 2002, trendwatching.com is the world’s leading trend firm, scanning the globe for the most promising consumer trends, insights and related hands-on business ideas. Our Premium Service counts many of the world’s leading brands as clients, while our free monthly Trend Briefings go out to over 225,000 subscribers in 180 countries. More at www.trendwatching.com
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