trendwatching.com's 5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

trendwatching.com's 5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014

  • 2,624 views
Uploaded on

Check out our handpicked selection of 5 crucial South & Central American Consumer Trends for 2014. From CIVICSUMERS to STATUS SMARTS to PROTECTIVE TECH…

Check out our handpicked selection of 5 crucial South & Central American Consumer Trends for 2014. From CIVICSUMERS to STATUS SMARTS to PROTECTIVE TECH…

More in: Business , Travel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
2,624
On Slideshare
2,620
From Embeds
4
Number of Embeds
2

Actions

Shares
Downloads
158
Comments
0
Likes
12

Embeds 4

https://home.jolicloud.com 2
https://twitter.com 2

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. trendwatching.com’s December 2013 South & Central America Trend Bulletin 5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014 trendwatching.com/southcentralamerica/trends/5trends2014
  • 2. 1. STATUS SMARTS Smart is the new status symbol. 2. CIVICSUMERS People-powered change: one city at a time. 3. BITTER TRUTHS Why consumers will welcome facing reality. However ugly. 4. PROTECTIVE TECH Why in 2014, brands should protect and serve. 5. LIFE: ON DEMAND 2014: year of the time savior. www.trendwatching.com/southcentralamerica 5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014 2
  • 3. This is just a short extract. Read the FULL Trend Bulletin (for free!) www.trendwatching.com/southcentralamerica/trends/5trends2014/ www.trendwatching.com/southcentralamerica 5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014 3
  • 4. 1 STATUS SMARTS Smart is the new status symbol. The online world has made information abundant; savvy entrepreneurs are the new rock stars; the new, better-educated middle classes are seeking continued personal development and fulfillment. In 2014, rising numbers of South & Central American consumers will embrace brands that assist them in their thirst for smarts. www.trendwatching.com/southcentralamerica 5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014 4
  • 5. Burger King & Alfaguara Books replace toys in kids’ menu www.trendwatching.com/southcentralamerica 5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014 5
  • 6. Easy Taxi Cab firm turns taxis into traveling libraries www.trendwatching.com/southcentralamerica 5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014 6
  • 7. SocialLab: Puentek Bus Mobile innovation lab brings 3D printing to young people across Latin America www.trendwatching.com/southcentralamerica 5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014 7
  • 8. Red Balloon: Celebrity Grammar Cops Language school students teach English to celebrities through Twitter www.trendwatching.com/southcentralamerica 5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014 8
  • 9. South & Central America includes six out of the top 10 countries where consumers say they are more willing to buy products and services from companies that support education (Colombia: 90%, Brazil & Venezuela: 88%, Peru: 87%, Chile 83%). - Nielsen, September 2013 www.trendwatching.com/southcentralamerica 5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014 9
  • 10. CNA Language school offers online English course via supermarkets www.trendwatching.com/southcentralamerica 5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014 10
  • 11. 2 CIVICSUMERS People-powered change: one city at a time. In 2014, urban consumers will agitate for and look to effect change. Fueling this trend in 2014? Social media. Far from being a trivial distraction, the region’s frustrated CITYSUMERS will turn to social media to accelerate their demands. www.trendwatching.com/southcentralamerica 5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014 11
  • 12. Benefeitoria: Rio+ Crowdsourcing platform implements ideas for urban improvement www.trendwatching.com/southcentralamerica 5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014 12
  • 13. Post Fumaça Preta Citizen-created app allows users to denounce polluting vehicles www.trendwatching.com/southcentralamerica 5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014 13
  • 14. MVS Television: ‘Los Supercivicos’ TV comedy confronts bad urban practices in Mexico City www.trendwatching.com/southcentralamerica 5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014 14
  • 15. Imagina na Copa: Coque (R)Existe Media education empowers Recife residents to fight exploitation www.trendwatching.com/southcentralamerica 5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014 15
  • 16. 100 en 1 día: Santiago 100+ citizen initiatives enacted in 1 day to enhance life in Chilean capital www.trendwatching.com/southcentralamerica 5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014 16
  • 17. 89% of Brazilians use social media to engage with companies around their CSR initiatives. - Cone, July 2013 www.trendwatching.com/southcentralamerica 5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014 17
  • 18. Antofagasta: Malon Urbano Event brings Chilean residents together to discuss urban issues www.trendwatching.com/southcentralamerica 5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014 18
  • 19. 3 BITTER TRUTHS Why consumers will welcome facing reality. However ugly. In 2014, increasing transparency brings awareness of social issues to ever more consumers. One result? More consumers will look to brands to move beyond gentle, soft (read: avoidable and weak) campaigns and launch unexpected, jarring, risky initiatives that grab their attention and (better yet) demand action. www.trendwatching.com/southcentralamerica 5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014 19
  • 20. Teto: Invisigram Celebrities donate Instagram accounts to highlight poverty in Brazil www.trendwatching.com/southcentralamerica 5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014 20
  • 21. BRMalls & Social Solidarity Fund ‘The Empty Shop’ www.trendwatching.com/southcentralamerica 5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014 21
  • 22. 82% of consumers in Latin America believe that companies should be involved in improving people’s wellbeing and quality of life, yet only 46% think brands work hard to do so. - Havas, July 2013 www.trendwatching.com/southcentralamerica 5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014 22
  • 23. Domund Supermarket shoppers confront food poverty in Peru www.trendwatching.com/southcentralamerica 5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014 23
  • 24. 4 PROTECTIVE TECH Why in 2014, brands should protect and serve. With safety and personal risk – both online and offline – remaining a core concern for many consumers, brands looking for a focus for their technology innovation in 2014 should start by targeting threats to personal safety, in whatever form. www.trendwatching.com/southcentralamerica 5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014 24
  • 25. Assegurar Te Consultoria ‘Panic Button’ for Argentinean women at risk of domestic violence www.trendwatching.com/southcentralamerica 5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014 25
  • 26. 70% in South & Central America agree that the world is ‘increasingly hostile and uncertain’, versus 66% globally; including 83% in Argentina and 74% in Mexico. - Futures Company, November 2012 www.trendwatching.com/southcentralamerica 5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014 26
  • 27. Mexico Police Department: PF Móvil App connects Mexicans directly with local road safety authorities www.trendwatching.com/southcentralamerica 5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014 27
  • 28. Alerta Hogar Mujer App against domestic violence www.trendwatching.com/southcentralamerica 5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014 28
  • 29. La Polar Pay with your fingerprint www.trendwatching.com/southcentralamerica 5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014 29
  • 30. Banco do Brasil Piloting biometric ATMs www.trendwatching.com/southcentralamerica 5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014 30
  • 31. 5 LIFE: ON DEMAND 2014: year of the time savior One result of the maturing South & Central American consumer arenas? In 2014, convenience will be front and center as busy urban consumers increasingly expect LIFE: ON DEMAND. Think products and services in hyper-convenient formats, instantly accessible, easy-to-navigate channels, and most of all a relentless sense of control and achievement. www.trendwatching.com/southcentralamerica 5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014 31
  • 32. Skipo App waits for users on customer service calls www.trendwatching.com/southcentralamerica 5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014 32
  • 33. 56% The number of convenience stores in Mexico increased 56% in the five years to 2012, to 12,720 units. - Euromonitor, May 2013 www.trendwatching.com/southcentralamerica 5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014 33
  • 34. Tidy Gym kit rental service in Mexico www.trendwatching.com/southcentralamerica 5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014 34
  • 35. Reservagas Reserve shopping mall parking space in advance www.trendwatching.com/southcentralamerica 5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014 35
  • 36. Limelocker Drop off dirty clothes in a locker www.trendwatching.com/southcentralamerica 5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014 36
  • 37. Pão To Go Brazilian bakery opens drive-through stores www.trendwatching.com/southcentralamerica 5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014 37
  • 38. This is just a short extract. Read the FULL Trend Bulletin (for free!) www.trendwatching.com/southcentralamerica/trends/5trends2014/ www.trendwatching.com/southcentralamerica 5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014 38
  • 39. NEXT... MORE... Enjoyed this Trend Bulletin? Want more? 1. Our free South & Central America Bulletins 2. Our 2014 Premium Service Should you be one of our 1,200+ Premium clients? Subscribe to our South & Central America Bulletins here. SUbScrIbe me » See how Premium will benefit you If you have any comments, suggestions or questions then please do let us know. Just email: Nathalia Souto Senior Client Services Manager nathalia@trendwatching.com About us Established in 2002, trendwatching.com is the world’s leading trend firm, scanning the globe for the most promising consumer trends, insights and related hands-on business ideas. Our Premium Service counts many of the world’s leading brands as clients, while our free monthly Trend Briefings go out to over 225,000 subscribers in 180 countries. More at www.trendwatching.com