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Check out our handpicked selection of 5 must-know African Consumer Trends for 2014. From FABA to MOBILE ROAMING to CIVIL INFO-NATION…

Check out our handpicked selection of 5 must-know African Consumer Trends for 2014. From FABA to MOBILE ROAMING to CIVIL INFO-NATION…

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trendwatching.com's 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 trendwatching.com's 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 Presentation Transcript

  • trendwatching.com’s December 2013 Africa Trend Bulletin 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 trendwatching.com/africa/trends/5trends2014
  • 1. FABA For Africa By Africa: African solutions to African challenges done the African way. 2. MOBILE ROAMING The other ‘mobile’ to watch in Africa in 2014 3. CIVIL INFO-NATION Why Africans will embrace even more accurate, empowering, objective and timely information in 2014. 4. AFRICA (COLLABO)RISING In 2014, African brands will rise by collaborating with others 5. REMOTELY GREAT Why great brands will be rooting for the hard to reach in 2014 www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 2
  • This is just a short extract. Read the FULL Trend Bulletin (for free!) www.trendwatching.com/africa/trends/5trends2014/ www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 3
  • 1 FABA For Africa By Africa: African solutions to African challenges done the African way. It goes without saying that Africa is truly rising. And alongside rising incomes in 2014, confidence and pride will rise, too. No wonder African consumers are rushing to embrace offerings that are tailored to their lifestyles, and that adopt as many region-specific features, elements and quirks as possible. www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 4
  • Bamboo/Seemahale Telecoms Nigerian tablet and South African smartphone devices created for African market www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 5
  • Ushahidi: BRCK Backup Internet generator is designed for African conditions www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 6
  • 11 out of the 20 fastest growing countries globally are in sub-Saharan Africa - The World Bank, January 2013 www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 7
  • Triggerfish Animation Studios: Khumba South Africa sees release of first ever movie in Afrikaans and English www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 8
  • Sstreamm: Pockit TV Mobile app streams only African-produced video content www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 9
  • SABMiller: Eagle Lager Lager features traditional African ingredients www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 10
  • Edun + Diesel: Studio Africa Diesel and Edun’s Studio Africa collection showcases creative African talent www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 11
  • 2 MOBILE ROAMING The other ‘mobile’ to watch in Africa in 2014 In 2014, the continent’s steep economic growth will mean more of its inhabitants on the road, sharpening the need for improved transportation options. So expect commuters to embrace solutions that offer greater freedom and logistical flexibility, and more effective, higher quality travel options, as new systems, vehicles, amenities, services and digital technologies begin to take shape. www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 12
  • FindMyWay Mobile site and app feature real time transport information www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 13
  • From 2010 to 2040, the volume of transport on the continent will increase 6-8 times, with a particularly strong increase of up to 14 times for some landlocked countries. - PIDA, June 2012 www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 14
  • Global Vehicle Trust: OX Flat-pack truck can be assembled in less than 12 hours www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 15
  • Mellowcabs Free electric pedicabs feature geolocated promotions www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 16
  • BebaPay Kenyan bank partners with Google to launch prepaid commuter cards www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 17
  • Jaguar Executive Coaches Rwanda-Uganda coach service features free wi-fi connection www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 18
  • Sierra Leone: The Drivers’ Way Board game increases drivers’ road safety awareness www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 19
  • 3 CIVIL INFO-NATION Why Africans will embrace even more accurate, empowering, objective and timely information in 2014. As increasingly empowered African consumers continue to lap up unbiased, engaging information about current affairs, in 2014, every brand should think expansively about the information services they can produce. And the (totally unsurprising) common feature of successful CIVIL INFO-NATION brands? They use information to educate, enrich and better consumers’ personal lives and communities. www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 20
  • MTN Uganda: The Everywhere Project Newspaper ad gives readers access to books via cellphone www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 21
  • South Africa Broadcasting Corporation South Africa sees race to launch 24-hour news channels www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 22
  • Ubongo: Bunga Bongo Interactive TV series shows educational content www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 23
  • electiOnride Interactive mapping website shows Zimbabwe’s election results in real-time www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 24
  • BudgIT: Tracka Social website offers information on public budgets and projects www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 25
  • Africa’s citizens give high marks to their national media for effectiveness in revealing government mistakes and corruption; an average of 71% say the media in their country is either ‘somewhat’ or ‘very effective’. - JWT, September 2013 www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 26
  • Wikimedia Foundation Mobile network customers can access Wikipedia for free via SMS www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 27
  • 4 AFRICA (COLLABO)RISING In 2014, African brands will rise by collaborating with others Recent years have seen more African organizations achieve global excellence, especially telecoms and financial services brands such as MTN, FNB, GTB (familiar brand acronyms, right?). In 2014, expect leading telecoms and financial services brands to meet consumer desire for more – more offerings, more services, more bundled products – by collaborating with both domestic and global partners. www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 28
  • Orange and Nashua Mobile Orange signs South African retail partnership www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 29
  • MTN Uganda and Kenya Airways Airline launches mobile ticket payment service www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 30
  • Kipochi and M-Pesa Bitcoin Wallet service facilitates remittances www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 31
  • MTN and Eskimi; iROKING and 2go Partnerships offer social network and music bundles www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 32
  • Red Bull Mobile and Cell C Mobile partnership gives customers access to exclusive content and perks www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 33
  • The contribution of mobile to the sub-Saharan GDP (6.2%) is higher than in any other region in the world. - GSMA, November 2013 www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 34
  • Zoona and Airtel Zambia Banking partnership aids Zambia’s unbanked www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 35
  • 5 REMOTELY GREAT Why great brands will be rooting for the hard to reach in 2014 Despite rapid urbanization, 63% of the African population remains rural (The World Bank, 2013). As a result, 2014 will see exciting opportunities for global brands to experiment beyond the constraints of Africa’s cities, and launch inventive solutions for those in even the most remote rural locations. www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 36
  • Coca-Cola: EKOCENTER Drinks brand’s portable kiosks deliver essentials to remote communities www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 37
  • Microsoft White space project provides broadband access in rural Africa www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 38
  • Samsung Solar-powered mobile truck brings healthcare to rural Africans www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 39
  • International Center for Eye Health: Peek Mobile app facilitates eye tests in rural areas www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 40
  • Google: Project Loon Google tests out balloon-based wireless hotspots www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 41
  • Dell: Zubabox Solar-powered mobile classroom increases internet access www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 42
  • This is just a short extract. Read the FULL Trend Bulletin (for free!) www.trendwatching.com/africa/trends/5trends2014/ www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 43
  • NEXT... MORE... Enjoyed this Trend Bulletin? Want more? 1. Our free Africa Bulletins 2. Our 2014 Premium Service Should you be one of our 1,200+ Premium clients? Subscribe to our Africa Bulletins here. SUbScrIbe me » See how Premium will benefit you If you have any comments, suggestions or questions then please do let us know. Just email: PAUL BACKMAN Chief Client Officer paul@trendwatching.com About us Established in 2002, trendwatching.com is the world’s leading trend firm, scanning the globe for the most promising consumer trends, insights and related hands-on business ideas. Our Premium Service counts many of the world’s leading brands as clients, while our free monthly Trend Briefings go out to over 225,000 subscribers in 180 countries. More at www.trendwatching.com