0
trendwatching.com’s
December 2013 Africa Trend Bulletin

5 MUST-KNOW AFRICAN
CONSUMER TRENDS TO
RUN WITH IN 2014

trendwat...
1. FABA
For Africa By Africa: African solutions to African challenges done the African way.

2. MOBILE ROAMING
The other ‘...
This is just a short extract.
Read the FULL Trend Bulletin
(for free!)
www.trendwatching.com/africa/trends/5trends2014/

w...
1
FABA

For Africa By Africa: African solutions to
African challenges done the African way.
It goes without saying that Af...
Bamboo/Seemahale Telecoms
Nigerian tablet and South African
smartphone devices created for African
market
www.trendwatchin...
Ushahidi: BRCK
Backup Internet generator is designed for
African conditions
www.trendwatching.com/africa

5 MUST-KNOW AFRI...
11 out of the 20 fastest
growing countries globally are
in sub-Saharan Africa
- The World Bank, January 2013

www.trendwat...
Triggerfish Animation Studios:
Khumba
South Africa sees release of first ever
movie in Afrikaans and English
www.trendwatc...
Sstreamm: Pockit TV
Mobile app streams only African-produced
video content
www.trendwatching.com/africa

5 MUST-KNOW AFRIC...
SABMiller: Eagle Lager
Lager features traditional African
ingredients
www.trendwatching.com/africa

5 MUST-KNOW AFRICAN CO...
Edun + Diesel: Studio Africa
Diesel and Edun’s Studio Africa collection
showcases creative African talent
www.trendwatchin...
2
MOBILE ROAMING

The other ‘mobile’ to watch in Africa
in 2014
In 2014, the continent’s steep economic growth will
mean m...
FindMyWay
Mobile site and app feature real time
transport information
www.trendwatching.com/africa

5 MUST-KNOW AFRICAN CO...
From 2010 to 2040, the volume
of transport on the continent will
increase 6-8 times, with a particularly
strong increase o...
Global Vehicle Trust: OX
Flat-pack truck can be assembled in less
than 12 hours
www.trendwatching.com/africa

5 MUST-KNOW ...
Mellowcabs
Free electric pedicabs feature geolocated
promotions
www.trendwatching.com/africa

5 MUST-KNOW AFRICAN CONSUMER...
BebaPay
Kenyan bank partners with Google to
launch prepaid commuter cards
www.trendwatching.com/africa

5 MUST-KNOW AFRICA...
Jaguar Executive Coaches
Rwanda-Uganda coach service features
free wi-fi connection
www.trendwatching.com/africa

5 MUST-K...
Sierra Leone: The Drivers’ Way
Board game increases drivers’ road safety
awareness
www.trendwatching.com/africa

5 MUST-KN...
3
CIVIL INFO-NATION
Why Africans will embrace even more
accurate, empowering, objective and
timely information in 2014.

A...
MTN Uganda: The Everywhere Project
Newspaper ad gives readers access to
books via cellphone
www.trendwatching.com/africa

...
South Africa Broadcasting
Corporation
South Africa sees race to launch 24-hour
news channels
www.trendwatching.com/africa
...
Ubongo: Bunga Bongo
Interactive TV series shows educational
content
www.trendwatching.com/africa

5 MUST-KNOW AFRICAN CONS...
electiOnride
Interactive mapping website shows
Zimbabwe’s election results in real-time
www.trendwatching.com/africa

5 MU...
BudgIT: Tracka
Social website offers information on public
budgets and projects
www.trendwatching.com/africa

5 MUST-KNOW ...
Africa’s citizens give high marks to their
national media for effectiveness in revealing
government mistakes and corruptio...
Wikimedia Foundation
Mobile network customers can access
Wikipedia for free via SMS
www.trendwatching.com/africa

5 MUST-K...
4

AFRICA
(COLLABO)RISING
In 2014, African brands will rise by
collaborating with others

Recent years have seen more Afri...
Orange and Nashua Mobile
Orange signs South African retail partnership

www.trendwatching.com/africa

5 MUST-KNOW AFRICAN ...
MTN Uganda and Kenya Airways
Airline launches mobile ticket payment
service
www.trendwatching.com/africa

5 MUST-KNOW AFRI...
Kipochi and M-Pesa
Bitcoin Wallet service facilitates
remittances
www.trendwatching.com/africa

5 MUST-KNOW AFRICAN CONSUM...
MTN and Eskimi; iROKING and 2go
Partnerships offer social network and
music bundles
www.trendwatching.com/africa

5 MUST-K...
Red Bull Mobile and Cell C
Mobile partnership gives customers
access to exclusive content and perks
www.trendwatching.com/...
The contribution of mobile to
the sub-Saharan GDP (6.2%) is
higher than in any other region
in the world.
- GSMA, November...
Zoona and Airtel Zambia
Banking partnership aids Zambia’s
unbanked
www.trendwatching.com/africa

5 MUST-KNOW AFRICAN CONSU...
5
REMOTELY GREAT

Why great brands will be rooting for
the hard to reach in 2014
Despite rapid urbanization, 63% of the Af...
Coca-Cola: EKOCENTER
Drinks brand’s portable kiosks deliver
essentials to remote communities
www.trendwatching.com/africa
...
Microsoft
White space project provides broadband
access in rural Africa
www.trendwatching.com/africa

5 MUST-KNOW AFRICAN ...
Samsung
Solar-powered mobile truck brings
healthcare to rural Africans
www.trendwatching.com/africa

5 MUST-KNOW AFRICAN C...
International Center for Eye Health:
Peek
Mobile app facilitates eye tests in rural
areas
www.trendwatching.com/africa

5 ...
Google: Project Loon
Google tests out balloon-based wireless
hotspots
www.trendwatching.com/africa

5 MUST-KNOW AFRICAN CO...
Dell: Zubabox
Solar-powered mobile classroom
increases internet access
www.trendwatching.com/africa

5 MUST-KNOW AFRICAN C...
This is just a short extract.
Read the FULL Trend Bulletin
(for free!)
www.trendwatching.com/africa/trends/5trends2014/

w...
NEXT...
MORE...

Enjoyed this Trend Bulletin? Want more?

1. Our free Africa Bulletins

2. Our 2014 Premium Service
Should...
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trendwatching.com's 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014

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Check out our handpicked selection of 5 must-know African Consumer Trends for 2014. From FABA to MOBILE ROAMING to CIVIL INFO-NATION…

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  1. 1. trendwatching.com’s December 2013 Africa Trend Bulletin 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 trendwatching.com/africa/trends/5trends2014
  2. 2. 1. FABA For Africa By Africa: African solutions to African challenges done the African way. 2. MOBILE ROAMING The other ‘mobile’ to watch in Africa in 2014 3. CIVIL INFO-NATION Why Africans will embrace even more accurate, empowering, objective and timely information in 2014. 4. AFRICA (COLLABO)RISING In 2014, African brands will rise by collaborating with others 5. REMOTELY GREAT Why great brands will be rooting for the hard to reach in 2014 www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 2
  3. 3. This is just a short extract. Read the FULL Trend Bulletin (for free!) www.trendwatching.com/africa/trends/5trends2014/ www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 3
  4. 4. 1 FABA For Africa By Africa: African solutions to African challenges done the African way. It goes without saying that Africa is truly rising. And alongside rising incomes in 2014, confidence and pride will rise, too. No wonder African consumers are rushing to embrace offerings that are tailored to their lifestyles, and that adopt as many region-specific features, elements and quirks as possible. www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 4
  5. 5. Bamboo/Seemahale Telecoms Nigerian tablet and South African smartphone devices created for African market www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 5
  6. 6. Ushahidi: BRCK Backup Internet generator is designed for African conditions www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 6
  7. 7. 11 out of the 20 fastest growing countries globally are in sub-Saharan Africa - The World Bank, January 2013 www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 7
  8. 8. Triggerfish Animation Studios: Khumba South Africa sees release of first ever movie in Afrikaans and English www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 8
  9. 9. Sstreamm: Pockit TV Mobile app streams only African-produced video content www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 9
  10. 10. SABMiller: Eagle Lager Lager features traditional African ingredients www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 10
  11. 11. Edun + Diesel: Studio Africa Diesel and Edun’s Studio Africa collection showcases creative African talent www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 11
  12. 12. 2 MOBILE ROAMING The other ‘mobile’ to watch in Africa in 2014 In 2014, the continent’s steep economic growth will mean more of its inhabitants on the road, sharpening the need for improved transportation options. So expect commuters to embrace solutions that offer greater freedom and logistical flexibility, and more effective, higher quality travel options, as new systems, vehicles, amenities, services and digital technologies begin to take shape. www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 12
  13. 13. FindMyWay Mobile site and app feature real time transport information www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 13
  14. 14. From 2010 to 2040, the volume of transport on the continent will increase 6-8 times, with a particularly strong increase of up to 14 times for some landlocked countries. - PIDA, June 2012 www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 14
  15. 15. Global Vehicle Trust: OX Flat-pack truck can be assembled in less than 12 hours www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 15
  16. 16. Mellowcabs Free electric pedicabs feature geolocated promotions www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 16
  17. 17. BebaPay Kenyan bank partners with Google to launch prepaid commuter cards www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 17
  18. 18. Jaguar Executive Coaches Rwanda-Uganda coach service features free wi-fi connection www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 18
  19. 19. Sierra Leone: The Drivers’ Way Board game increases drivers’ road safety awareness www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 19
  20. 20. 3 CIVIL INFO-NATION Why Africans will embrace even more accurate, empowering, objective and timely information in 2014. As increasingly empowered African consumers continue to lap up unbiased, engaging information about current affairs, in 2014, every brand should think expansively about the information services they can produce. And the (totally unsurprising) common feature of successful CIVIL INFO-NATION brands? They use information to educate, enrich and better consumers’ personal lives and communities. www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 20
  21. 21. MTN Uganda: The Everywhere Project Newspaper ad gives readers access to books via cellphone www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 21
  22. 22. South Africa Broadcasting Corporation South Africa sees race to launch 24-hour news channels www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 22
  23. 23. Ubongo: Bunga Bongo Interactive TV series shows educational content www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 23
  24. 24. electiOnride Interactive mapping website shows Zimbabwe’s election results in real-time www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 24
  25. 25. BudgIT: Tracka Social website offers information on public budgets and projects www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 25
  26. 26. Africa’s citizens give high marks to their national media for effectiveness in revealing government mistakes and corruption; an average of 71% say the media in their country is either ‘somewhat’ or ‘very effective’. - JWT, September 2013 www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 26
  27. 27. Wikimedia Foundation Mobile network customers can access Wikipedia for free via SMS www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 27
  28. 28. 4 AFRICA (COLLABO)RISING In 2014, African brands will rise by collaborating with others Recent years have seen more African organizations achieve global excellence, especially telecoms and financial services brands such as MTN, FNB, GTB (familiar brand acronyms, right?). In 2014, expect leading telecoms and financial services brands to meet consumer desire for more – more offerings, more services, more bundled products – by collaborating with both domestic and global partners. www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 28
  29. 29. Orange and Nashua Mobile Orange signs South African retail partnership www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 29
  30. 30. MTN Uganda and Kenya Airways Airline launches mobile ticket payment service www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 30
  31. 31. Kipochi and M-Pesa Bitcoin Wallet service facilitates remittances www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 31
  32. 32. MTN and Eskimi; iROKING and 2go Partnerships offer social network and music bundles www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 32
  33. 33. Red Bull Mobile and Cell C Mobile partnership gives customers access to exclusive content and perks www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 33
  34. 34. The contribution of mobile to the sub-Saharan GDP (6.2%) is higher than in any other region in the world. - GSMA, November 2013 www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 34
  35. 35. Zoona and Airtel Zambia Banking partnership aids Zambia’s unbanked www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 35
  36. 36. 5 REMOTELY GREAT Why great brands will be rooting for the hard to reach in 2014 Despite rapid urbanization, 63% of the African population remains rural (The World Bank, 2013). As a result, 2014 will see exciting opportunities for global brands to experiment beyond the constraints of Africa’s cities, and launch inventive solutions for those in even the most remote rural locations. www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 36
  37. 37. Coca-Cola: EKOCENTER Drinks brand’s portable kiosks deliver essentials to remote communities www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 37
  38. 38. Microsoft White space project provides broadband access in rural Africa www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 38
  39. 39. Samsung Solar-powered mobile truck brings healthcare to rural Africans www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 39
  40. 40. International Center for Eye Health: Peek Mobile app facilitates eye tests in rural areas www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 40
  41. 41. Google: Project Loon Google tests out balloon-based wireless hotspots www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 41
  42. 42. Dell: Zubabox Solar-powered mobile classroom increases internet access www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 42
  43. 43. This is just a short extract. Read the FULL Trend Bulletin (for free!) www.trendwatching.com/africa/trends/5trends2014/ www.trendwatching.com/africa 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 43
  44. 44. NEXT... MORE... Enjoyed this Trend Bulletin? Want more? 1. Our free Africa Bulletins 2. Our 2014 Premium Service Should you be one of our 1,200+ Premium clients? Subscribe to our Africa Bulletins here. SUbScrIbe me » See how Premium will benefit you If you have any comments, suggestions or questions then please do let us know. Just email: PAUL BACKMAN Chief Client Officer paul@trendwatching.com About us Established in 2002, trendwatching.com is the world’s leading trend firm, scanning the globe for the most promising consumer trends, insights and related hands-on business ideas. Our Premium Service counts many of the world’s leading brands as clients, while our free monthly Trend Briefings go out to over 225,000 subscribers in 180 countries. More at www.trendwatching.com
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