Youth banking pt 2

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Banks need to realize the importance of their young customers. This deck highlights several key points, according to the insights at Trendstracker Asia.

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Youth banking pt 2

  1. 1. BANKS AND YOUTHS<br />What youths want you to know.<br />
  2. 2. 1. There are no plans that are relevant to today’s youth.<br />The banks offers nothinginteresting or engaging.<br />
  3. 3. 2. Myth: Youths are not interested in banking. <br />Ask. Listen. Absorb.<br />Understand us.<br />
  4. 4. 3. Don’t give us technical terms.Speak our language.Because we DO NOTspeak your language.<br />
  5. 5. 4. HELP US UNDERSTAND HOW WE CAN:<br />i) Get our money to grow?<br />ii) Purchase a house by the time we turn 27?<br />iii) Purchase a car before leaving college?<br />iv) Start up a business by the time we graduate?<br />
  6. 6. 5. CUT OUT the FIGURES<br />Show us how by banking with YOU, our money can work FOR US.<br />
  7. 7. 6. When approached by people BELOW 25, this was what YOUR customer service had to say:<br />
  8. 8. i) “To open a savings account, please deposit..”<br />ii) “And your growth will be 1.25% per annum..”<br />iii) “Sorry, we don’t have any plans for youths..”<br />iv) “For a fixed deposit, you need to open an account with at least RM 1000..”<br />
  9. 9. 7. STOP..<br />1. Explaining things that we’re not interested in<br />2. Making us feel like we don’t matter<br />3. Acting like we don’t have money<br />
  10. 10. 8. ENGAGE US, and we shall reward you with our millions in the future.<br />
  11. 11. 9. We want to find out MORE than just opening bank accounts. <br />Tell us how to make our money GROW and how to INVEST.<br />
  12. 12. 10. Teach us how we canUTILISE BANKS.<br />
  13. 13. 11. Make us feel like we matter.<br />Do not judge our youthfulness as incompetence.<br />
  14. 14. 12. Trust us, <br />if we are unhappy with you, <br />our friends will hear about it too.<br />
  15. 15. 13. It all comes down to your frontline <br />Your CSOs are the ones that determine whether you get a place in our hearts. <br />Bad customer service usually results in millions of potential customers lost.<br />
  16. 16. To sum it all up….<br />
  17. 17. Show us that you care.<br />SMILE and ENGAGEus.<br />We are ready to listen.<br />
  18. 18. Tell us why we need you in the early stage.<br />Help us make up our minds.<br />And we just might stay with you for years to come.<br />

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