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Banks need to realize the importance of their young customers. This deck highlights several key points, according to the insights at Trendstracker Asia.

Banks need to realize the importance of their young customers. This deck highlights several key points, according to the insights at Trendstracker Asia.

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  • 1. BANKS AND YOUTHS
    What youths want you to know.
  • 2. 1. There are no plans that are relevant to today’s youth.
    The banks offers nothinginteresting or engaging.
  • 3. 2. Myth: Youths are not interested in banking.
    Ask. Listen. Absorb.
    Understand us.
  • 4. 3. Don’t give us technical terms.Speak our language.Because we DO NOTspeak your language.
  • 5. 4. HELP US UNDERSTAND HOW WE CAN:
    i) Get our money to grow?
    ii) Purchase a house by the time we turn 27?
    iii) Purchase a car before leaving college?
    iv) Start up a business by the time we graduate?
  • 6. 5. CUT OUT the FIGURES
    Show us how by banking with YOU, our money can work FOR US.
  • 7. 6. When approached by people BELOW 25, this was what YOUR customer service had to say:
  • 8. i) “To open a savings account, please deposit..”
    ii) “And your growth will be 1.25% per annum..”
    iii) “Sorry, we don’t have any plans for youths..”
    iv) “For a fixed deposit, you need to open an account with at least RM 1000..”
  • 9. 7. STOP..
    1. Explaining things that we’re not interested in
    2. Making us feel like we don’t matter
    3. Acting like we don’t have money
  • 10. 8. ENGAGE US, and we shall reward you with our millions in the future.
  • 11. 9. We want to find out MORE than just opening bank accounts.
    Tell us how to make our money GROW and how to INVEST.
  • 12. 10. Teach us how we canUTILISE BANKS.
  • 13. 11. Make us feel like we matter.
    Do not judge our youthfulness as incompetence.
  • 14. 12. Trust us,
    if we are unhappy with you,
    our friends will hear about it too.
  • 15. 13. It all comes down to your frontline
    Your CSOs are the ones that determine whether you get a place in our hearts.
    Bad customer service usually results in millions of potential customers lost.
  • 16. To sum it all up….
  • 17. Show us that you care.
    SMILE and ENGAGEus.
    We are ready to listen.
  • 18. Tell us why we need you in the early stage.
    Help us make up our minds.
    And we just might stay with you for years to come.