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Roles of marketing manager

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roles of a marketing manager from jim

roles of a marketing manager from jim

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  • 1. NELSON ALEX TRENDSETTERS St. Joseph's institute of Management
  • 2. TRENDSETTERS
  • 3. MARKETING PEOPLE MUST AWARE OF Who are his customer? What are their needs? What must he do to meet their needs ? TRENDSETTERS
  • 4. Types of market
    • Consumer market
    • Business market
    • Global market
    • Non-profit & governmental market
    TRENDSETTERS
  • 5. Roles of marketer in consumer market
    • Segmenting the market
    • Targeting
    • positioning
    TRENDSETTERS
  • 6. Role in Business Market
    • To build up strong sales force, to give proper demo of their product
    • Pricing & building reputation for the company
    TRENDSETTERS
  • 7. Roles of marketer in global TRENDSETTERS Customizing for different markets.
  • 8. Roles of marketer in non-profit market
    • pricing
    TRENDSETTERS
  • 9. OBJECTIVE TRENDSETTERS The roles of a marketing person in an organization are to understand consumer, create customer value and build strong customer relationships.
  • 10. Roles of a Marketing Manager
    • Instilling a marketing led ethos throughout the business
    • Researching and reporting on external opportunities
    • Understanding current and potential customers
    • Managing the customer journey (customer relationship management)
    • Developing the marketing strategy and plan
    • Management of the marketing mix
    • Managing agencies
    TRENDSETTERS
  • 11. Roles of a Marketing Manager
    • Measuring success
    • Managing budgets
    • Ensuring timely delivery
    • Writing copy
    • Approving images
    • Developing guidelines
    • Making customer focused decisions
    TRENDSETTERS
  • 12. Roles of a Marketing Manager
    • Creating an effective marketing plan
    • Managing innovation process
    • Customer service strategy
    • Brand management
    • Managing brand equity
    • Developing creative thinking skills
    • Managing customer service
    TRENDSETTERS
  • 13. values
    • Bundle of values
    • quality, quantity, low cost, user friendly
    • Strong relationship
    TRENDSETTERS
  • 14. Dare to venture TRENDSETTERS
  • 15. JIM TRENDSETTERS
  • 16. THANK 'U‘ FRIENDS TRENDSETTERS