How to read and use the Buyer Activity Report

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How to read and use the Buyer Activity Report

  1. 1. The Buyer Activity Report:Get the inside scoop on local buyers with one ofTREND’s newest reports.
  2. 2. What is buyer activity?Buyer activity shows a buyer’s interest in local properties.Here are some of the ways to measure buyer activity:Showing AppointmentsViewed MLS emailsMLS Searches
  3. 3. The Buyer Activity ReportTREND’s newest report shows buyer activity throughshowing appointment activity and compares it to: Pending Sales Active Inventory Price RangeLet’s look at the report!
  4. 4. This chart shows the number of appointments (blue bar)and the number of pending sales (orange line) and theircorrelation.
  5. 5. In March 2013, the number of appts reached its highestnumber in almost 2 years. Show this to your sellers as asign of a strong market.
  6. 6. This chart shows the average appointments per listing(blue bar) and the number of pending sales (orange line)and their correlation.
  7. 7. Starting in November of 2012, average appts per listing havebeen greater than pending sales. Show this to your buyersand explain these numbers show a lot of competition.
  8. 8. These pie charts show the current inventory (chart on theleft), as well as the percentage of appointments (chart onthe right) broken down by price range.
  9. 9. Inventory in the $200,000-299,999 price range is 4% lowerthan appts in that range. Show a potential seller now is thetime to list their property in this price range.
  10. 10. This charts shows the number of appointments (variouscolored lines) broken down by price range.
  11. 11. Properties in the $300k-500k price range did not see a dipin activity from March-April 2013. Show a potential sellerinterest in higher end properties is still strong.
  12. 12. Use this report with your clients!Each county’s buyer activity report offers insight into theinterest buyers have for local properties.Analyze the report for anomalies or high/low points.Consider your clients current needs.Apply the information to their needs.Share the insight with your clients.
  13. 13. How to find the report in TREND

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