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Dance Theatre of Harlem


Dance and Social Media

Dance and Social Media

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  • 2. When I was nine I started ballet and modern dance classes at Dance Theatre of Harlem in New York City. I learned as well as travelled with this great group of dancers and teachers until the age of fifteen. The teachers who I remember as having the most influence over my development as a young women atthat time are Karel Shook and Marie Brooks. Mr. Shook died in 1985 and Marie Brooks, a dance troupe founder, has been honored many times in her life by creative arts organizations; most recently by the Manna House Workshop, October 2011. A video clip of this last accolade can be seen at: Our travels and performances were spread by radio, word of mouth and believe it or not fliers! Things have changed quite a bit in the past 40 years!
  • 3. DANCE THEATRE OF HARLEM 466 West 152nd Street New York, NY 10031
  • 4. 40 Years…….40 StoriesDance Theatre of Harlem is Celebrating its 40th anniversary and is using theirwebsite to ask alumni to share stories from their time at DTH. Alumni areasked to submit a three minute YouTube clip of their memories.
  • 5. DTH Using Social Media to Share Their Work and VisionHarlem Dance Works 2.0 is a dance laboratory to develop new work and engage audiences both inperson and online in the creative process. This bold two year initiative will present multifacetedpublic projects intended to create shared meaning around the creation of new works by combiningdance artists, scholars, active audience participants, and the innovative use of technology. Alongwith studio showings, vibrant interactive arts experiences will be fostered via social media,webisodes, blogging and rich online content. Even so there are dance troupes that are using socialmedia in a more aggressive manner to drum up interest, money and performance attendance...
  • 6. Ephemeral … Mark Morriss Joyride, performed by San Francisco Ballet.…According to; the San Francisco Ballet may well be at the forefront ofusing social media to get their message out to the public . "Im not really a technology person," shrugsprincipal ballerina Maria Kochetkova. But in 2005, she was one of the first professional dancers to signup to Twitter and, as @balletrusse, she now has 180,000 followers. Other SFB dancers are followingher lead. In the marketing department, theres a full-time "digital engagement coordinator" postingcomments on Facebook and Twitter, and drumming up online buzz.
  • 7. The New York Ballet Uses Twitter
  • 8. The title of the New York Times article the above picture was taken from is:” BalletStars Now Tweet as Well as Flutter.” The caption reads: “Ashley Bouder of City (NY)Ballet tweeting during a rehearsal break. The article goes on to state; “Katherine E.Brown, City Ballet’s executive director, said: “There’s something special about themtalking about the company and the work they’re doing in their own words and givingthat behind-the-scenes sort of feel to it. In a way, demystifying it a bit.”
  • 9. Ballet on TwitterThe above graphic is from a 2010 the article that declares: “socialmedia has the potential to “turn the ballet microcosm into an universe, to make itexpand beyond its captive audience and hopefully reach out to those who still believeballet is old fashioned and all about girls in tutus & tiaras; men in tights.”
  • 10. Dance Theatre of Harlems’ Twitter PageAs says: “It is still early days for dance on social media channels. Althoughthere’s a lot more ground work to be done to attract new audiences, we are fully supportiveof creative, interactive ways to do so. If tweeting is what it takes, then let the twitterverse beflooded with dancers. We hope they become increasingly aware of how much of the powerto demystify their chosen art form lies with them.” AMEN!