Chapter 15 Slideshow
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Chapter 15 Slideshow

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Chapter 15 Slideshow Presentation Transcript

  • 1.
    • Consumers Digest is an American for-profit magazine that allows companies to use its reviews for marketing purposes.
  • 2.
    • I need to buy a car so I can get to work
    • I can get a nice, expensive BMW or an old, beat up Toyota
    • I don’t want to pay a whole lot of money but I don’t want my car to be garbage either
    • The alternative to a car would be walking and there is no way I can do that
    • I think I’ll go with the Toyota because I simply do not have the money for a BMW.
  • 3.
    • I really would like a phone that I can do everything I can ever dream of on.
    • The only phone I can think of would be the Iphone, or I could get a Blackberry as an alternative
    • When it comes to my phone I do not care how much I have to pay, and I only want the nicest
    • The alternative would be to keep the phone I have which is nice but nowhere near as good as the phones I want.
    • I will get the Iphone
  • 4.
    • Wal-mart
    • Target
    • K-Mart
  • 5.
    • Jcpenney
    • Macy’s
    • Hudson Belk
  • 6.
    • Barnes & Noble
    • Dick’s Sporting Goods
    • Victoria’s Secret
  • 7.
    • The opposite of spending time and effort is buying too quickly and is called Impulse Buying
    • I often make impulse purchases with food.