Management Information systems Coursework

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MIS Course Work
Select two businesses that are competitors in the same industry and that use their web sites for electronic commerce. Visit these web sites. Prepare an evaluation of each business’s web site in terms of its function, user friendliness, and ability to support the company’s business strategy. Which site does a better job? Why? Can you make recommendations to improve these we sites?

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Management Information systems Coursework

  1. 1. Group Members Alexaun Bennett- 0806989 Tremayne Douglas- 0417238 Kadeen BrownJason Miller- 1105818
  2. 2. Question 4 Select two businesses that are competitors in the same industry and that use their web sites for electronic commerce. Visit these web sites. Prepare an evaluation of each business’s web site in terms of its function, user friendliness, and ability to support the company’s business strategy. Which site does a better job? Why? Can you make recommendations to improve these we sites?
  3. 3. Wal-Mart Stores, Inc., branded as Walmart, is an American multinational retail corporation that runs chains of large discount department stores and warehouse stores. The company is the world's second largest public corporation, the biggest private employer in the world with over two million employees, and is the largest retailer in the world.
  4. 4. The Target Corporation is an American retailing company, founded in 1902 and headquartered in Minneapolis, Minnesota. It is the second-largest discount retailer in the United States, Walmart being the largest. The company is ranked 36th on the Fortune 500 as of 2013 and is a component of the Standard & Poor's 500 index.
  5. 5. Walmart.com Functions  Customers can search and shop for all the products     sold by Target Customers are able to narrow the search by state for services such as Customers are able to print discount coupons. Customer Service- Return Policy, Learn more about their history, investors, suppliers
  6. 6. Target.com Functions  Customers can search and shop for all the products sold by Target  Customers are able to narrow the search by state for services such as pharmacy, portrait studio, clinic, optical  Customers are able to print discount coupons.  View order status, track an order, modify or cancel an order.
  7. 7. • Both websites offer users an easy way to navigate around there contents. This includes easy access to tabs, clear spaces, large fonts, clickable pictures, bold emphases on new offerings and more. This allows users to both browse and be educated on new promotions or specials which the a main objective of the webpage. The webpages are also beautiful when viewed on other internet browsing platforms. Therefore ipads, iphones, androids, windows other smartphones and tablets were all taken in consideration when building the webpages. A major attraction of the webpages are the options to write reviews, make recommendations and rate products, with this in place, management can get true (or false) feedback on their products, which can lead to future upgrades, future products and the basic likes and dislikes of customers or users. Making it easy to write and post speaks to how user friendly the webpages designers intended them to be.
  8. 8. How important is a website's design to a company's online sales? EyeTrackShop recently took a look at the back-toschool-themed websites for Target Corp. and WalMart Stores Inc. It found that 70 percent of the people visiting Walmart.com said they were "likely" or "very likely" to buy on the site, while 59 percent said the same about Target.com, Forbes magazine reported.
  9. 9. User Friendliness: Fixation Order Wal-Mart Target
  10. 10. Fixation Order Fixation Order is the order of what people look at when the enter a website. If you look at the fixation order of Walmart.com and Target, they both have a smooth downward pattern. This points to the fact that the organization of Wal-Mart and Target’s information is clear and the flow moves really well.
  11. 11. Ability to support Company’s Business Strategy
  12. 12. Walmart  Largest discount retailer in USA  Walmart customers with average household income ranges from $30,000 to $60,000,  Holiday Layaway program  Receive deals through emails
  13. 13. Target  2nd largest discount retailer in USA  customers have a median household income of $64,000 a year  weekly ads  coupons  clearance
  14. 14. Which Site Does A Better Job
  15. 15. Target vs. Wal-Mart: Online Conversion Battle Wal-Mart attracted more visitors than Target to its website and 47% of Wal-Mart visitors looked at a product compared to 31% of Target visitors. However, among shoppers who viewed a product, Target had a higher shopping cart interaction rate and conversion rate.
  16. 16. Target vs. Wal-Mart: Online Conversion Battle Despite the slight lead in conversions, more Target customers abandon their carts than Wal-Mart shoppers. 47% of shoppers who begin checking out at Target do not complete their purchases, where as 35% of shoppers at Wal-Mart abandon their carts. In general, Target leads in purchase rate and WalMart boasts a smaller shopping cart abandonment rate.
  17. 17. Target vs. Wal-Mart: Online Conversion Battle Retailer credit card holders represent some of the most loyal, and valuable, customers. Wal-Mart shoppers edges ahead of Target to a 14% rate compared to Target’s 13%. Wal-Mart shopping cart abandonment does not change much, averaging 33% of shoppers. Target’s abandonment rate, however, drops 18% from 47% to 38%, narrowing the gap between it and Wal-Mart’s rate.
  18. 18.  The webpage engine should track every major activity shoppers perform on the site including viewed products, categories and brands; items added to the shopping cart and purchased ; search keywords they used ; traffic source visitors arrived from, Geo-location data, and the list goes on…  The system must support multiple recommendation types and should be able to display the right one (and more than one on a single page) based on where the user is at the purchase funnel (if you have less than 10 algorithms your system is extremely naive)  Finding correlations between items/users is easy. The hard part is to choose which correlations should be taken into account and which should be ignored  The system should have built in a/b testing and reporting capabilities so that it could be optimized and demonstrate its value. The system should have an interface that allows marketers to control the outputs of the recommendation engine based on different variables.  Keeping the graphic user interface (GUI) as simple as possible will continue to appeal not first time internet shoppers and also continue to satisfy the already loyal consumers. *We are not aware is these strategies have already been implemented. These are our opinionated recommendations.
  19. 19. THE END!

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