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Social Media und Social Business in Midmarket Companys

Social Media und Social Business in Midmarket Companys

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Social media-and-social-business-fdi.de Social media-and-social-business-fdi.de Presentation Transcript

  • social media and social business
  • about us
    • fabrique d‘images ebusiness GmbH
    • Founded in 1996 as one of the first internet business companies in germany
    • 25 internet driven people
    • We do
      • Internet business concepts
      • Internet programming
      • E-commerce full-service
      • Online and offline marketing
      • Social media and social business services
      • for our midmarket customers
  • about me
    • Thomas Reisacher, 40 years old
    • 25 years of it-experience
    • 17 years of internet experience
    • Founder and owner of fdi
    • Evangelist for Internet Business
    • twitter.com/treisacher
    View slide
  • agenda
    • Social Media
    • - introduction
    • - hype or long time strategy
    • - social media business aspects
    • - business examples
    • New Trend Social Business
    • - definition
    • - benefits
    • - examples
    • Next steps
    View slide
  • introducing
    • what is social media ?
    • Social Media is information content, that people freely publish to each other by using highly interactive sites that are freely available, extremely easy to use and scale up to very high volumes.
    • Source: Wikipedia
  • introducing
    • What we all know about social media
    • We all know facebook as a hype plattform
    • We all heard about twitter
    • We know that millions of people use social media every day
    • Everybody is talking about social media
    • … .
  • introducing
    • What we are interested in ?
    • Why do all the people use social media ?
    • Is this just a hype or a long time strategy ?
    • Should we (company and private) use social media and why ?
    • Is social media important for our business ?
    • How can we use social media for our success (business) ?
  • introducing
    • social media platforms
    • Quelle: http://www.flickr.com/photos/briansolis/2735401175/sizes/l/
  • hype or long time strategy
  • hype or long time strategy
    • Who is using social media ?
    Note: Generation Y: People born between 1975 to 1992 (18 to 35 year old); Generation X: People born between 1965 to 1974 (36 to 45 year old); Baby Boomer: People born in or before 1964 (46 years old and older) Source: IBM Institute for Business Value Analysis
  • social media business aspects
  • business examples
    • Krones AG: Company: World market leader for beverage filling and packaging technology with about 10.000 employees
    • Strategy: Social Media Recruiting especially for young employees
    • Special Idea: Flipcam – The young employees do their own videos
    • Using the viral effect of social media marketing with the network of the employees.
  • business examples
  • business examples
    • Eventmarketing via Xing
  • business examples http://www.slideshare.net/basf/basf-social-media-2011
  • business examples
  • business examples http://www.slideshare.net/basf/basf-social-media-2011
  • External Collaboration – people centric FW facebook youtube twitter linkedin blogging & sharing sites website Intranet Employee desktop Public Social Media email Doc sharing teamrooms new trend social business Quelle: IBM Präsentation “From Social Media to Social Business”
  • External Expertise Networks and Communities Internal Social Business Tools External UCC and Social Business Tools (SaaS) FW facebook youtube twitter linkedin blogging & sharing sites website W3 intranet portal Employee desktop Public Social Media external collaboration people centric Quelle: IBM Präsentation “From Social Media to Social Business”
  • new trend social business Quelle: IBM Präsentation “From Social Media to Social Business”
  • Profile Page new trend social business Quelle: IBM Präsentation “From Social Media to Social Business”
  • Knowledge Sharing Gap new trend social business Quelle: IBM Präsentation “From Social Media to Social Business”
  • Tags new trend social business Quelle: IBM Präsentation “From Social Media to Social Business”
  • Communities new trend social business Quelle: IBM Präsentation “From Social Media to Social Business”
  • Blogs, Wikis, Forums… new trend social business Quelle: IBM Präsentation “From Social Media to Social Business”
  • e-Mail Hoarding of Business Information new trend social business Quelle: IBM Präsentation “From Social Media to Social Business”
  • Files in context of team or community new trend social business Quelle: IBM Präsentation “From Social Media to Social Business”
  • Activities new trend social business Quelle: IBM Präsentation “From Social Media to Social Business”
  • Organizational boundaries and teaming new trend social business Quelle: IBM Präsentation “From Social Media to Social Business”
  • Social Bookmarks new trend social business Quelle: IBM Präsentation “From Social Media to Social Business”
  • Social Bookmarks new trend social business Quelle: IBM Präsentation “From Social Media to Social Business”
  • Team places new trend social business Quelle: IBM Präsentation “From Social Media to Social Business”
  • Recommendations anyone? new trend social business Quelle: IBM Präsentation “From Social Media to Social Business”
  • Recommendations anyone? new trend social business Quelle: IBM Präsentation “From Social Media to Social Business”
  • External Expertise Networks and Communities Internal Social Business Tools External UCC and Social Business Tools (SaaS) FW facebook youtube twitter linkedin blogging & sharing sites website W3 intranet portal Employee desktop Public Social Media external collaboration people centric Quelle: IBM Präsentation “From Social Media to Social Business”
      • Rheinmetall AG : http://www.youtube.com/watch?v=vOLiqXR9kL8&feature=related
      • CEMEX: http://www.youtube.com/watch?v=YZA20c47fA8
      • SOGETI : http://www.youtube.com/watch?v=umeWQrdXQwQ&feature=related
    social business examples
  • Value of Social Business for HR and Talent Management at cemex The social business examples Quelle: IBM Präsentation “From Social Media to Social Business” Realized benefit - median improvement % (*) “ rise of the networked enterprise. Web 2.0 finds its payday” – McKinsey Global Survey Results, 2010 Increase speed of access to internal knowledge (realized by 77% of respondents) Reduce internal communications expense (realized by 60%) Increase speed of access to internal experts (realized by 52% of respondents)
  • (1) Get started
    • Don’t get stuck in analysis mode
    next steps (2) Identify the “socially active” Who has already adopted these tools? (3) Find the contributors Your high value experts (4) Identify an executive sponsor It’s not a technology issue It’s a cultural issue (5) Listen and communicate
  • next steps analysis success strategy realisation fdi supports you !
  • Thank you and I`m looking forward to meet you in the social network Thomas Reisacher [email_address] twitter.com/treisacher