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  • 1. Destep of Mexico for Google
  • 2. The map of Mexico
  • 3. The Destep Analysis
    • Demographics
    • Economics
    • Sociologic s
    • Technologics
    • Ecological
    • Political
  • 4. Demographics
    • Population:
    • 111,211,789 (July 2009 est.)
    • country comparison to the world: 11
    •  
    • Age structure:
    • 0-14 years: 29.1% (male 16,544,223/female 15,861,141)
    • 15-64 years: 64.6% (male 34,734,571/female 37,129,793)
    • 65 years and over: 6.2% (male 3,130,518/female 3,811,543) (2009 est.)
    • There is one Google office in Mexico in Lomas de Chapultepec .
    •  
  • 5. Demographics
    • Literacy:
    • definition: age 15 and over can read and write
    • total population: 91%
    • male: 92.4%
    • female: 89.6% (2004 est.)
    •  
    • Education expenditures:
    • 5.5% of GDP (2005)
    • country comparison to the world: 49
    • Urbanization:
    • urban population: 77% of total population (2008)
    • rate of urbanization: 1.5% annual rate of change (2005-10 est.)
    • By 2050, two thirds of our planet's population will live in smaller or larger cities (Science Magazine).
  • 6. Economics
    • Mexico:
    • one of the strongest economic markets of latin America
    • Stock of money: $ 92,340,000,000 (31 December 2008) 13 th
    • National Product: $1,473,000,000,000 (2009 est.) 12 th
    • Inflation rate: 5,30 (2009 est.) 148 th
    • has a free market economy in the trillion dollar class.
    • It contains a mixture of modern and outmoded industry and agriculture, increasingly dominated by the private sector .
    • Mexico's GDP plunged more than 7% in 2009
    • as world demand for exports dropped and
    • asset prices tumbled.
    • GDP is expected to post positive growth late in 2010.
  • 7.
    • GDP (purchasing power parity):
    • $1.473 trillion (2009 est.)
    • country comparison to the world: 12
    • GDP – per capita (PPP):
    • $13,200 (2009 est.)
    • country comparison to the world: 83
    •  
    • Household income or consumption by percentage share:
    • lowest 10%: 1.7%
    • highest 10%: 36.3% (2006)
    • coun try comparison to the world: 83
  • 8.
    • Exports:
    • $223.6 billion (2009 est.)
    • country comparison to the world: 16
    • $291.3 billion (2008 est.)
    •  
    • Imports:
    • $234.6 billion (2009 est.)
    • country comparison to the world: 15
    • $308.6 billion (2008 est.)
    •  
    • Imports partners: US 49%, China 11.2%, Japan 5.3%, South Korea
    • 4.4%, Germany 4.1% (2008)
    • Exports partners: US 80.2%, Canada 2.4%, Germany 1.7% (2008)
    • Mexico is dependent on the economic situation of the United States.
    • It’s also one of the most industrialized countries in Latin America.
    • Industrial production accounts for almost one-quarter of GDP and
    • employs one-tenth of the workforce.
  • 9.
    • Salaries in Mexico:
    • Unqualified workers (minimum salary): US$ 300-500/month (though this can be less)
    • University graduates: US$ 1,000-2,000/month
    • Mid level business positions (3-10 years of experience): US$ 1,500-3,000/month
    • Directorial positions: US$3,000-10,000
    • Executive positions (VP- or President level): US$10,000 and more
    • The richest 10 percent of Mexicans control 41 percent of the country's
    • wealth, while the bottom half of the population receives only 16 percent
    • of all national income.
    • Population below poverty line:
    • 18.2% using food-based definition of poverty
    • asset based poverty amounted to more than 47% (2006)
    • The government admits that the number of Mexicans living in extreme
    • poverty has grown to 22 millions.
  • 10. Sociologic al
    • Mexico has the most obese population in the world.
    • Mexican society is sharply divided by income and educational level .
    •  
    • Religions:
    • Roman Catholic 76.5%, Protestant 6.3% (Pentecostal 1.4%,
    • Jehovah's Witnesses 1.1%, other 3.8%), other 0.3%, unspecified
    • 13.8%, none 3.1% (2000 census)
    •  
    • Ethnic groups:
    • mestizo (Amerindian-Spanish) 60%, Amerindian or predominantly
    • Amerindian 30%, White 9%, other 1%
    •  
  • 11. Technologics
    • “ The web is the future and G oogle's going to be there”
    • Actual trend: Number of people using internet is constantly
    • growing
    •   Mexico:
    • Internet users: 23,260,000 (2008) 16 th
    • Telephones : 75,304,000 (2008) 12 th
    • Internet hosts: 12.716 million (2009) 8 th
    • In comparison to the population of Mexico: 111,211,789
    • (July 2009 est.) which makes Mexico 11 th biggest country in the
    • world 23,260,000 internet users is not a very impressive number.
    • In big cities there are many internet cafes.
    • 1 hour is 15-20 Mexican pesos. It’s like € 0,80.
  • 12.
    • A trend: the use of Google's search engine is growing, currently is almost the 70% of the market, the second place is for Yahoo!
    • Actual trend : A lot of people have access to the internet throu gh their phones (our client also has a mobile phone in his offer – Google phone).
    • Telephones – main lines in use:
    • 20.539 million (2008)
    • country comparison to the world: 14
    • Telephones – mobile cellular:
    • 75.304 million (2008)
    • country comparison to the world: 12
  • 13.
    • ‘’ Web meets phone’’. In January Google placed the Phone Nexus One on the market in America. The phone was there already but this time it was official. This phone is based on Android based smartphone from HTC.
    • Nowadays popularity of social networking sites such as Twitter or Facebook is rapidly growing .
    • In the future Google is going to offer even more free services, it’s good news for Mexico because there’s a lot of people who earn little money, so they can use Google services in the future as well.
  • 14. Ecological
    • There is serious air and water pollution in the national capital and urban centers along US-Mexico border .
    • note: the government considers the lack of
    • clean water and deforestation national
    • security issues
  • 15. Political
    • Chief of state: President Felipe de Jesus CALDERON Hinojosa (since 1 December 2006)
    • Elections: president elected by popular vote for a single six-year term; election last held on 2 July 2006 (next to be held 1 July 2012)
  • 16. Questions:
    • What are the ways to achieve a more equal distribution of income in the Mexican economy?
    • What do you advise Google to do in Mexico?
    • What kind of influence has America on the market in Mexico?
    • Do you think Mexicans will buy the new Google phone?
  • 17. The Google Story
    • http://www.youtube.com/watch?v=EjN5avRvApk
  • 18.
    • This was our presentation about Google in Mexico, thanks for listening!
    • Daniel Pedraza
    • Nico Wietsma
    • Aleksandra Tyburska
    • Rachel van Zuidam
  • 19. Sources:
    • http://www.gpn.org/data/mexico/mexico-eng.pdf
    • http://www.owlnet.rice.edu/~poli354/Mexico_pages/960101_Mexico_Inequality.html
    • http://www.payscale.com/research/MX/Country=Mexico/Salary
    • www.cia.gov
    • http:// www.pcworld.com.mx / Articulos /7372.htm
    • www.wyborcza.pl
    • www.money.pl
    • www.reuters.com