Final docu 1st iteration
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Final docu 1st iteration

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Final docu 1st iteration Final docu 1st iteration Presentation Transcript

  • Team Name (to be discussed…) Teampicture Project Term: 12 week Project Initial Challenge: HMW simplify the vaccination process for physiscians in order to increase prevention of infectious disease Project Partner: Janssen-Cilag Term: AdvancedTrack SummerTerm 2012
  • Team + picture Members: Lucia Schöllhuber + discipline Trechelle Lyn Ras, Business Management Philipp Nagy, IT – Systems Engineering Thomas Thome + discipline Jakob Maurer + discipline Cleo Schmid, Business Engineering Teachers: Kersin Madel+ discipline Katharina Hölzle + discipline Thomas Both + discipline 2
  • FastForward 3
  • Fast Forward Name needs and insights! Describe your persona and s ic framework! p e Describe your prototypes! p o ty o tSee incom, world cafe,Prcharetting 4
  • FirstIteration 5
  • First Iteration Understand:See incom: kick-off csTogether with the project partner, we created a Journey Map Note the reframing of the challenge!which shows the way of the vaccines from the existing disease to pithe vaccination of the patient First insights! hKey inisghts from kick-off meeting: rc- J&J bought crucell to enter vaccine market --> a big company is abegging up crucell, they have resources that can be leveraged se- Janssen is a (still) small company about to enter the Europeanmarket --> they are able to act differently & innovatively and to ebreak through “old” structures; vaccine market didn´t change for tra long time rs- Politics and Sales networking plays a big role in the vaccinationmarketing and sales F i- doctor´s think: “all vaccines are the same”, but patients could- Vaccination is boring for doctors, they tend to delegate it to thenurses- Motivation for flu vaccination?? --> “You are healthy, getvaccinated, get side effects and not covered for sure”- Intangible: effects, coverage, feedback, relevance- Legal restrictions play an important in vaccine market 6
  • First Iteration Observe: Where did you go? Who did you observe and talk to? i cs What was surprising? h p Did you find extremecusers or ar analogies? se Re What are the main bugs? name insights, needs, quotes,See incom:-Interviews: doctors, patients, differences, etc surprises, cultural health insurance,pharmacies,-Research-Stakeholder Map-Trip to Neuss-Wholesaler 7-Lucia getting vaccinated
  • First IterationPOV: rk o .) User – Needs - Insights ew tc Describe your framework! am a, e fr n ur rso yo pe Note your HMW stance? Describe the of persona! , re mm tu Other vaccinations i flu g a-Differenciationc vs. rSee incom P i (21.5.)-Tension frameworka d (POV´s for three user types-2 by 2 framework: failure, explain why-framework: 10(patients, doctors, pharmacists) 8
  • First IterationIdeation: e as id Your brainstorming o ur questions! y of re Note your most resonant-, tu relevant- and radical idea? c r piSee incom: s o he2 Brainstorming session (1st kind of failed)- 1st: c et HMWs: see also picture of HMWs we created, we brainstormed Sk on: HMW exclude economy from vaccination? How can individuals get the necessary infomation to decide on vaccination without giving the desicion to the doctor? Put in ideas (picture)Then it happened: „janssen visit“  going away from the tension 9
  • First IterationFirst Prototypes: es ch et Sk Describe the prototypes! How does it work? , os Who is adressed? ide What are the benefits? ,V R ES TU Mr. Quickie, IC 3 prototyes, flu frost, healtpital P See incom and first presentation 10
  • First Iteration g tin esTesting g /t in How did you test it? us pe With whom did youptest it? le ty Main insights of e to o testing? f rp thepro How did youoiterate your idea? s y ouSee incom u re presentation from janssen (31.5.) ic-Testing was tconnected with observation in 2nd iteration -Feedback after 1st Psee details there-Main insights, for example people like to have doctorsgiving vaccination or that pharmacies have no problem-Summary and evaluation of the prototypes in => 21.06.-Result: skipped mr. Quickie etc. 11
  • First Iteration t heFinal Concept of the First Prototype: of Describe the whole concepth es 2500 c within in signs! k et e S , ! yp o s ea r o t ot d e id p , Vi he on! s See first presentation t i re o f act c tu es Pi tu r P ic 12
  • First presentation 13
  • SecondIteration 13
  • Second Iteration Understand: cs Note the reframing of the challenge! First insights! pi h a rc e se trSee incom F i rs-Looked for user groups and who to observe in 04.06. =>summary part-Planed Observation (07.06.) and looked for interviewpartners (13 interviewees)-Mock up for remaining prototypes (healthpital, flu frost) 14
  • Second Iteration Observe: Where did you go? cs Who did you observe and talk to? i What was surprising? h p Did you find extremecusers or ar analogies? se Re What are the main bugs? name insights, needs, quotes,See incom surprises, cultural differences, etc-11.06. = interview day-Testing + Observation in Charlottenburg (pharmacies,elderly)-14.06. interviews in Park Sanssouci-Interview with the sales rep => 18.06. 15
  • Second Iteration POV: rk o .) User – Needs - Insights ew tc Describe your framework! am a, e fr n ur rso yo pe Note your HMW stance? Describe the of , persona! u re mmSee incom tthe newafindings from testing (testing c gr-14.06. Syntesisioffeedback) P ia-Found a possible d ( persona => ELDERLY in retiredprototypes,-Decision on further development of the 2 other homesespecially for our new persona 16
  • Second Iteration Ideation: e as id Your brainstorming questions! ur yo of Note your most resonant-, relevant- and radical idea? re ic tu pSee incom or esgetting vaccinated as natural as buying-First ideation on Trust vs. Fear => 18.06. ch christmas? - HMW make me et people that fears are everywhere and you presents every Skto live with it? - HMW inform have - HMW make „health-consciousness“ a trend? - HMW make people more „pro-active“ towards their health? 17 - HMW improve the awareness of high quality vaccine
  • Second IterationSecond Prototypes: es ch Describe the prototypes! k et , S How does it work? os Who is addressed?de Vi S, What are the benefits? RE TUSee incom-Prototyping of the Bus => Vaccination Bus (not presentedlater) P IC - And Preventure (presented)-Prototyping of the Reminder, incl. plant 18
  • Second Iteration g tin es Testing g /t How did you test it? sin u pe With whom did youe y l testtit? op oto Main insightspe the testing? of of ur pr How did you iterate your idea? r es y o-Tested aftertu presentationSee incom c the Pi from 28.06. in the post „Feedback“ ;)-We should not include the feedback from Janssen-Use feedback-We dropped the vaccination bus (Janssen already tried?) 19
  • Second Iteration t heFinal Concept of the second s of Prototype: he tc in Describe the whole concept within e S ke p 2500 signs! , ! s a oto ty eo ide p r id See incom ,V t he on! s of the prototypes at ithe point of re -Describe the concept presentation u o f act ctwe should not es the further thinking, but Pi iteration partrincluding the business model & tu -Maybe here include ic open a third P concepts for the 2 final prototypes 20
  • ProjectSummary 21
  • Project Summary s,Understand: summarize your understand o n tc . ti ephases with 2500 characters a s, text) tu (full si act e, tefUnderstand: p l ar eo s, p lt Explain your understanding of the challenge. The frefraiming! o su es r e Your understanding of the challenge after r meeting. tu r the kickoff ch ic a research. First P desktop se re 22
  • Project SummaryObserve: summarize your researchwith 2500 characters (full text) Observe: i cs p Where did you go? ch ar Who did you observe and talk to? se Re What was surprising? Did you find extreme users or analogies? What are the main bugs? name insights, needs, quotes, 23
  • Project Summary rkSynthesis: summarize your synthesiswith 2500 characters (full text)o .) w e tc am a, e fr nSynthesis: ur rso yo pe f , User – Needs - Insights o re mm Describe your framework! Note yourtu ra stance? c HMW Pi theg Describe ia persona! (d 24
  • Project SummaryIdeation: summarize your ideation e asoutcome with 2500 characters (full idtext) ur yo ofIdeation: re tu ic questions! Your brainstormingp or resonant-, relevant- es Note your most ch and radical idea? et Sk 25
  • Project Summary g tin es /tTesting: summarize your testing with 2500 gcharacters (full text) in us pe le tyTesting op oto f How did youotest r peit?pr s did ou test it? re With whom y you Mainic tu insights of the testing? P How did you iterate your idea? 26
  • Project SummaryFinal Concept: summarize your final es idea chwith 2500 characters (full text) et , SkFinal Prototype: os de Vi Describe the prototype! S, RE How doesUit work? T Who isIC P addressed? What are the benefits? 27
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