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Zones of Emergency Talk Treborscholz
Zones of Emergency Talk Treborscholz
Zones of Emergency Talk Treborscholz
Zones of Emergency Talk Treborscholz
Zones of Emergency Talk Treborscholz
Zones of Emergency Talk Treborscholz
Zones of Emergency Talk Treborscholz
Zones of Emergency Talk Treborscholz
Zones of Emergency Talk Treborscholz
Zones of Emergency Talk Treborscholz
Zones of Emergency Talk Treborscholz
Zones of Emergency Talk Treborscholz
Zones of Emergency Talk Treborscholz
Zones of Emergency Talk Treborscholz
Zones of Emergency Talk Treborscholz
Zones of Emergency Talk Treborscholz
Zones of Emergency Talk Treborscholz
Zones of Emergency Talk Treborscholz
Zones of Emergency Talk Treborscholz
Zones of Emergency Talk Treborscholz
Zones of Emergency Talk Treborscholz
Zones of Emergency Talk Treborscholz
Zones of Emergency Talk Treborscholz
Zones of Emergency Talk Treborscholz
Zones of Emergency Talk Treborscholz
Zones of Emergency Talk Treborscholz
Zones of Emergency Talk Treborscholz
Zones of Emergency Talk Treborscholz
Zones of Emergency Talk Treborscholz
Zones of Emergency Talk Treborscholz
Zones of Emergency Talk Treborscholz
Zones of Emergency Talk Treborscholz
Zones of Emergency Talk Treborscholz
Zones of Emergency Talk Treborscholz
Zones of Emergency Talk Treborscholz
Zones of Emergency Talk Treborscholz
Zones of Emergency Talk Treborscholz
Zones of Emergency Talk Treborscholz
Zones of Emergency Talk Treborscholz
Zones of Emergency Talk Treborscholz
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Zones of Emergency Talk Treborscholz

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  • 1. What the Myspace Generation Should Know About Working for Free Trebor Scholz Associate Professor Department of Media Study SUNY at Buffalo MIT April 28, 2008 1
  • 2. 2007 2
  • 3. Exploitation of Labor on the Social Web 3
  • 4. Exploitation of Labor on the Social Web 4
  • 5. Exploitation of Labor on the Social Web 5
  • 6. 6
  • 7. Andrew Ross, 2003 7
  • 8. 8
  • 9. 9
  • 10. 1995 1999 10
  • 11. 16,000 11
  • 12. http://www.ntticc.or.jp/Exhibition/2006/ConnectingWorld/artist.html 12
  • 13. 13 2007 producer s rm tfo pla 2004 ate por c or vit y on ati participant art cre m ass ic er ist id lor ov fol k pr xt nte co de r al ur uil ult lb user/customizer sc oo ta st tis ta rt 1990s ar tis ta ar ne consumer 1980s
  • 14. 14
  • 15. In Second Life, the consumer actually co–innovates and coproduces the products they consume. Tapscott and Williams, 2007. Wikinomics, p. 126 15
  • 16. 16
  • 17. Чмо = Insignificant individual Abbreviation for человек московской области person from the Moscow suburbs 17
  • 18. Women aged 25-34 18
  • 19. 1986 19
  • 20. Steve Chen, Chad Hurley October 09, 2006 20
  • 21. user-submitted content Alpha Users Google Adsense Data Mining Banner Ads Social Life Exit communication facilities 21
  • 22. Employees Yahoo 13,600 (Oct 18, 2007) Google 16,805 (Dec 31, 2007) AOL 8,000 CBS: 32,160 BBC (UK alone): 28,000 http://en.wikipedia.org/wiki/Google http://money.cnn.com/magazines/fortune/global500/2006/snapshots/1529.html http://en.wikipedia.org/wiki/BBC http://en.wikipedia.org/wiki/AOL http://en.wikipedia.org/wiki/Yahoo! http://en.wikipedia.org/wiki/Google 22
  • 23. 23
  • 24. 24
  • 25. The key is managing the marriage of money and nonmoney without making nonmoney feel like a sucker. Yochai Benkler, 2006. Wealth of Networks In the YouTube economy, everyone is free to play, but only a few reap the rewards. Nicholas Carr, 2008. The Big Switch, p. 247. 25
  • 26. Lawrence Lessig, WSJ: May 2007 26
  • 27. Go Ne ogle Ya wsC ho or o p 1.1 bn use rs 1913 27
  • 28. captive community 28
  • 29. from: Lawrence Lessig, Free Culture 29
  • 30. ethical dune walking 30
  • 31. Pleasure of creation Market research Social status/micro-fame Life experience Unwanted content (ads) Friendships Breach of the social contract Memories Spam Monetization of presence, labor, life itself Referral Time Capture of community Dates Jobs “Glass customer” Job losses Greater good Centralization: “Berlusconi effect” Social enjoyment Opt-Out Default Identity Expectations for quick response Informal mentorship 31
  • 32. Example: Facebook’s Beacon 32
  • 33. Opt-out as default 33
  • 34. The Power of Users 34
  • 35. Sky News April 2008 citizen submission 35
  • 36. entering all your books as labor but social contract: but data go free, privacy | 36
  • 37. Kevin Killian 1500 reviews 37
  • 38. Challenge and detourn the complex power dynamics of the Social Web 38
  • 39. THANK YOU 39
  • 40. 40

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