Web 2.0 -- What Went Wrong?

Slide 1: The Social Web Trebor Scholz DMS415/528 SCH, Sociable Web Media T R, 1300-1450 Department of Media Study Website: http://collectivate.net/courses trebor@thing.net

Slide 2: Course Description

Slide 3: Today, is it feasible to live ethical, meaningful lives in the context of the Social Web? This course formulates a critique of the Social Web. Based on the rapid growth of participation in social life online and in mobile space-- from social news, referral, social search, media sharing, social bookmarking, tagging, virtual worlds and social networked games, social mapping, IM, social networking, blogging and dating, this class formulates a critical analysis of the international Social Web with regard to privacy, intellectual property, and the utilization of social creation of value through the lens of a small number of case studies in the areas of education, political activism, and art. The course starts with a history of computer-facilitated networked sociality. We’ll discuss the preconditions, motivations, and typologies of participation in order to then start to debunk the Web 2.0 ideology. The course concludes with an examination of the future of the Internet (mobile social space, net neutrality, and the changed nature of the digital divide) in order to then locate fields of possibility for social change.

Slide 4: Key theoretical texts that we study include Yochai Benkler’s Wealth of Networks, Henry Jenkins’ Convergence Culture, Trebor Scholz’ What the MySpace generation should know about working for free, Jurgen Habermas on the Internet and the public sphere, Fred Turner’s Where the Counterculture Met the New Economy, Jeff Jarvis’ “Who owns the wisdom of the crowd? The crowd.,” Nicholas Carr’s “Sharecropping the long tail,” Michael Hardt’s “Affective labor,” Olga Goriunova’s “From Art on Networks to Art on Platforms“ and Adam Arvidsson’s “The Crisis of Value and the Ethical Economy.” This is a theory-based course that also teaches you to participate, discuss and analyze practices on the Social Web (e.g., the use of Facebook, Twitter, IM, blogs, SecondLife).

Slide 5: week 2,3 A History of the Social Web Social Isolation, the Public Sphere and the WWW week 4 Who Cares? The Social Web in Numbers week 5 Quality. The Wisdom or Ineptitude of Networked Publics The Web 2.0 Ideology week 6 Art and the Social Web week 7,8,9 Education and the Social Web Political Activism and the Social Web week 10,11 Preconditions for Participation Motivations for Participation Typologies of Participation week 12 The Ethics of Participation. Got ethics? Labor, what? Fields of Possibilities week 13,14 The Future of the Social Web

Slide 7: Methodology: Dystopia In-between Space Utopia Methods: lecture, discussion (online and in-class), student presentations case studies practical immersion in social web media

Slide 9: Introduction Getting our terms straight: Participatory Cultures, Web 2.0, Social Web, Sociable Web, Read/Write Web, Live Web, Convergence Culture

Slide 10: Glossary for the semester Narrowcasting Affective Economy Networked Public Sphere AJAX Networked publics API RSS Architecture Of Participation Social networking Social Bookmarking Social Search Collective Intelligence Social Tagging Commons-Based Peer Production Tagging Crowdsourcing User Cultural Context Provider User Generated Content Egocasting Virtual Worlds Folksonomy Walled gardens Free Cooperation Wiki Immaterial labor Micro-fame

Slide 11: Referral Dating Social Search Social News Tagging Mobile Social Media Sharing IM Social Bookmarking Social Networking Shopping/Auction eference Games/Virtua Worlds Social Mapping Blogging p2p

Slide 12: http://dotsub.com/

Slide 13: 2004

Slide 14: 2004

Slide 15: http://www.splicemusic.com/search/

Slide 17: http://www.ﬂickr.com/photos/samlab/1071496343/

Slide 18: 2004

Slide 22: http://mosh.nokia.com/restricted

Slide 24: http://mosh.nokia.com/restricted http://globalnerdy.com/2007/07/23/kids-say-email-is-only-for-talking-to-the-man/

Slide 25: hard blogging http://www.ﬂickr.com/photos/yourclimbing/792024275/

Slide 26: source: Flickr

Slide 27: 2004

Slide 28: 2004

Slide 35: A History of the Social Web

Slide 36: 16th century- rumor of “sympathetic needles” Cardinal Richelieu 1746 200 monks Jean- Antoine Nollet linked to electrical battery 1797 optical telegraphy

Slide 37: A Brief History of the Social Web History of the Social Web Virtual Connections: Community Bonding on the Net by Stuart Glogoff OVERVIEW, REALITIES, POTENTIALS Platforms, Environments, & Technologies of Cooperation We Are the Web by Kevin Kelly A Manifesto for Networked Objects (Why Things Matter) by Julian Bleeker

Slide 38: Required Readings: Kelly, Kevin. \"Wired 13.08: We Are the Web.\" Wired News . 1 Jan 2005. 26 Aug 2007 (<http://www.wired.com/wired/archive/13.08/tech.html>. Sterling, Bruce. \"A Short History of the Internet by Bruce Sterling .\" Yale University Library. 1 Jan 1993. 26 Aug 2007 <http://www.library.yale.edu/div/instruct/internet/history.htm>. Suggested: Allen, Christopher. \"Life With Alacrity: Tracing the Evolution of Social Software.\" Life With Alacrity. 13 Oct 2004. 12 Jul 2007 <http:// www.lifewithalacrity.com/2004/10/tracing_the_evo.html>. Udell, Jon. \"Tag mania sweeps the Web | InfoWorld | Column | 2005-07-20 | By Jon Udell.\" InfoWorld - Information Technology News, Computer Networking & Security. 2 Jul 2005. 26 Aug 2007 <http://www.infoworld.com/article/05/07/20/30OPstrategic_1.html>. Turner, Fred. \"Where the Counterculture Met the New Economy .\" Stanford. 1 Jan 2007. 26 Aug 2007 <http://www.stanford.edu/~fturner/Turner%20Tech %20&%20Culture%2046%203.pdf> Scholz, Trebor. A History of the Social Web. \"List of social networking websites - Wikipedia, the free encyclopedia.\" Main Page - Wikipedia, the free encyclopedia. 16 Jul 2007. 16 Jul 2007 <http:// en.wikipedia.org/wiki/List_of_social_networking_websites>. Donath, Judith. \"Sociable Media.\" Sociable Media Group - MIT Media Lab. 15 Apr 2004. 9 Jul 2007 <http://smg.media.mit.edu/papers/Donath/ SociableMedia.encyclopedia.pdf>. Glickman, Matt, and Mark Horton. \"Netnews History - Usenet Server, Jim Ellis, Tom Truscott, Steve Bellovin.\" Internet history, design, web, email.... 1 Jan 1996. 17 Jul 2007 <http://www.livinginternet.com/u/ui_netnews.htm>. \"History of the Internet.\" the history of computing project. 19 Mar 2001. 17 Jul 2007 <http://www.thocp.net/reference/internet/internet1.htm>. \"Social search - Wikipedia, the free encyclopedia.\" Main Page - Wikipedia, the free encyclopedia. 5 Jul 2007. 16 Jul 2007 <http://en.wikipedia.org/wiki/ Social_search>. \"Social media - Wikipedia, the free encyclopedia.\" Main Page - Wikipedia, the free encyclopedia. 10 Jul 2007. 11 Jul 2007 <http://en.wikipedia.org/wiki/ Social_media>.

Slide 40: Social Isolation, the Public Sphere and the WWW

Slide 42: urban sprawl, the culture of fear, parental culture of control, a lost sense of place and the nature of the job market (people moving for work more in the US than in Europe), American individualism, and the described move toward public spaces that are less and less places of encounter but are rather becoming locations of commerce.

Slide 43: Required Reading: Boeder, Piter. \"Habermas' heritage.\" First Monday. 21 Aug 2005. 26 Aug 2007 <http://ﬁrstmonday.org/issues/ issue10_9/boeder/>. Kluge, Alexander, Peter Labanyi, and Oskar Negt. Public Sphere and Experience: Toward an Analysis of the Bourgeois and Proletarian Public Sphere (Theory and History of Literature). Minneapolis: University of Minnesota Press, 1993. Kellner, Douglas. \"Habermas, the Public Sphere, and Democracy: A Critical Intervention.\" Graduate School of Education and Information Studies. 1 Aug 2007. 26 Aug 2007 <http://www.gseis.ucla.edu/faculty/kellner/papers/ habermas.htm>.

Slide 45: Who Cares? The Social Web in Numbers

Slide 46: YouTube # 2 Avril Lavigne - Girlfriend 50,365,151 views.

Slide 47: 10 million blog page views (+ 789 comments) on January 9th, 2007

Slide 48: Wikipedia 170 million entries in English version (2007) Consumers and users become producers: “produsers” Peer-to-peer Music, video

Slide 49: 600 billion web pages (100 pages per person alive) 100 million blogs 73 percent of American adults are currently Internet users (Pew institute) 20% of Americans say that the Internet has made it easier for them to obtain health care 32% say that it has improved their ability to shop 84 million American adults report that they have broadband connections at home

Slide 50: MySpace: 170 million unique users Blogger: 18.5 million unique users Classmates: 12.9 million unique users YouTube: 12.5 million unique users (65.000 uploads a day) MSN Groups: 10.6 million unique users 55% of US teenagers use social networking sites

Slide 51: Users making a living o the Social Web

Slide 52: Age Online 88 % of people from 18 to 29 84 % of people 30 to 49 years old 71 % for those 50 to 64 years 32 % for those over 65 More women than men (08/2007)

Slide 53: The emergence of the user/producer, amateur/expert

Slide 54: Required Reading: Rosen, Jay. \"PressThink: The People Formerly Known as the Audience.\" Department of Journalism at New York University. 27 Jun 2006. 16 Jul 2007 <http://journalism.nyu.edu/ pubzone/weblogs/pressthink/2006/06/27/ppl_frmr.html>. Heuer, Chris. \"Social Media Club- The Importance of Social Media.\" Social Media Club. 19 Sep 2006. 11 Jul 2007 <http://www.socialmediaclub.org/2006/09/19/the-importance-of-social- media/>. Suggested: \"Top 10 highest trafﬁc websites.\" Canadian Content Forums. 27 Jan 2007. 12 Jun 2007 <http://forums.canadiancontent.net/computers-internet/56699-top-10-highest-trafﬁc- websites.html>. \"Nielsen BuzzMetrics - Bloggers' Top-Cited Wikipedia 2006 Entries: \"Web 2.0,\" \"Steve Irwin\" and \"Mark Foley Scandal,\" Says Nielsen BuzzMetrics.\" MarketWire. 13 Dec 2006. 9 Jul 2007 <http://www.marketwire.com/2.0/release.do?id=709391&sourceType=1>. Hamman, Robin. \"cybersoc.com: \"nearly 50%\" of US users visit social networking sites...sort of.\" cybersoc.com. 15 May 2006. 27 Jun 2007 <http://www.cybersoc.com/2006/05/ nearly_50_of_us.html>.

Slide 56: Quality The Wisdom or Ineptitude of Networked Publics

Slide 58: Required Reading: Lanier, Jaron. \"Edge; DIGITAL MAOISM: The Hazards of the New Online Collectivism By Jaron Lanier.\" Edge. 30 May 2006. 31 Jul 2007 <http://www.edge.org/3rd_culture/lanier06/lanier06_index.html>. \"Reactions to Digital Maoism. Many-to-Many:.\" Many-to-Many:. 3 Feb 2006. 27 Jun 2007 <http://many.corante.com/archives/2006/06/07/reactions_to_digital_maoism.php>. Suggested: \"Crowdsourcing - Wikipedia, the free encyclopedia.\" Main Page - Wikipedia, the free encyclopedia. 6 Jul 2007. 10 Jul 2007 <http://en.wikipedia.org/wiki/Crowdsourcing>. \"Crowdsourcing - Wikipedia, the free encyclopedia.\" Main Page - Wikipedia, the free encyclopedia. 6 Jul 2007. 10 Jul 2007 <http://en.wikipedia.org/wiki/Crowdsourcing>. \"Folksonomy - Wikipedia, the free encyclopedia.\" Main Page - Wikipedia, the free encyclopedia. 9 Jul 2007. 16 Jul 2007 <http://en.wikipedia.org/wiki/Folksonomy>.

Slide 60: The Web 2.0 Ideology

Slide 61: Questions: What is the problem with the discussion around “Web 2.0”? What is missing from the following illustrations/ graphs of Web2.0?

Slide 62: http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.htm

Slide 67: http://www.adaptivepath.com/publications/essays/archives/000547.php

Slide 70: Required Reading; Arvidsson, Adam. \"Crisis of Value and the Ethical Economy - P2P Foundation.\" The Foundation for P2P Alternatives - P2P Foundation. 26 Jun 2007. 26 Aug 2007 <http://www.p2pfoundation.net/Crisis_of_Value_and_the_Ethical_Economy#Text>. O'Reilly, Tim. \"Not 2.0?.\" O'Reilly Radar. 5 Aug 2005. 9 Jul 2007 <http://radar.oreilly.com/archives/2005/08/not_20.html>. O'Reilly, Tim. \"O'Reilly -- What Is Web 2.0.\" O'Reilly Network -- Developers' Hub -- web development, open source development, open and emerging technologies. 30 Sep 2005. 9 Jul 2007 <http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is- web-20.html>. Hiram Soltren, Jose, and Harvey Jones. \"Facebook: Threats to Privacy.\" MIT. 1 Jan 2005. 26 Aug 2007 <http://www-swiss.ai.mit.edu/ 6.805/student-papers/fall05-papers/facebook.pdf>. Scharmen, Fred (2006, May). \"You Must Be Logged In To Do That!\" Yale Arch 752b <http://www.sevensixﬁve.net/myspace/myspacetwopointoh.html> Barnes, Susan. \"A privacy paradox: Social networking in the United States.\" First Monday. 1 Jan 2006. 26 Aug 2007 <http:// www.ﬁrstmonday.org/issues/issue11_9/barnes/index.html>. Carr, Nicholas. \"Nicholas Carr: The net is being carved up into information plantations | Technology | The Guardian.\" Guardian Unlimited home | Guardian Unlimited. 17 May 2007. 26 Aug 2007 <http://www.guardian.co.uk/technology/2007/may/17/media.newmedia>. Suggsted: Best, David. \"Web 2.0Next Big Thing or Next Big Internet Bubble?.\" Lecture Web Information Systems. 11 Jan 2006. 9 Jul 2007 <http:// page.mi.fu-berlin.de/~best/uni/WIS/Web2.pdf>. \"Web Worker Daily » Blog Archive The Two-Edged Sword of Web 2.0 «.\" Web Worker Daily . 29 Mar 2007. 26 Aug 2007 <http://webworkerdaily.com/2007/03/29/the-two-edged-sword-of-web-20/>. \"Web 2.0 - Wikipedia, the free encyclopedia.\" Main Page - Wikipedia, the free encyclopedia. 9 Jul 2007. 9 Jul 2007 <http:// en.wikipedia.org/wiki/Web_2.0>.

Slide 72: Preconditions for Participation

Slide 73: Questions: What does it take for people to contribute to the Web? Are those who do participate “elite users”? http://www.ﬂickr.com/photos/benheine/567637606/

Slide 74: http://www.ﬂickr.com/photos/larrythebiker/212325747/ http://www.ﬂickr.com/photos/socw324/479224536/ The Haves and the Very Much Have Nots

Slide 75: Distribution of the Users of Social Networking Sites

Slide 77: Motivations for Participation

Slide 78: Questions: What motivates people on the Social Web to engage?

Slide 79: http://www.ﬂickr.com/photo_zoom.gne?id=387703860&size=l

Slide 80: Required Reading: Gefen, David, and Catherine M. Ridings. \" Virtual Community Attraction:Why People Hang Out Online.\" Journal of Computer-Mediated Communication. 1 Nov 2004. 31 Jul 2007 <http://jcmc.indiana.edu/vol10/issue1/ridings_gefen.html#s2>.

Slide 81: Typologies of Participation

Slide 82: Questions: Which different types (and intensities) of participation can you identify?

Slide 83: Typologies of Participation Questions: Which different types (and intensities) of participation can you identify?

Slide 85: re-insertion of historical figures as friends (Cage, Derrida)

Slide 88: http://www.flickr.com/photos/kurafire/307534451/ http://www.flickr.com/photos/pandemia/354115976/

Slide 91: The Ethics of Participation Got ethics? Labor, what? The production of value on the Social Web

Slide 92: Questions: What are ethical standards on both, the side of the users and the corporate platform providers? What’s the difference between moralistic posturing and discussions about context-specific ethics? Does talk about ethics mean that we can’t have any more fun? Do the activities on the Social Web qualify as immaterial labor?

Slide 93: Becoming a Speaker

Slide 94: The Social Web moves speaking from an act close to the bodies of others to an often anonymous virtuosic performance. Images: Rosa Luxemburg, Speaker’s Corner, teen on Youtube

Slide 96: Value NewsCorp Myspace $580 million | 15 bio (2008)

Slide 97: Questions: Why do people work for free? Is labor the correct term?

Slide 98: The Promise of Free Service

Slide 99: Affective Economy

Slide 101: How to describe what Activities on S

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