The Participatory Turn
     in Social Life Online


Trebor Scholz
Department of Media Study
trebor@thing.net
Creative Comm...
•part 1
 Who Cares? The Social Web in Numbers




                                        2
“Web 2.0” was the most externally linked to Wikipedia entry in 2006




                                  http://www.marke...
Qualitative and Quantitative Turn

Basic tools which are radically decentralized

Email, wiki, mailing list, blogs, web pa...
Participation


                 The participatory segment of Web 2.0 as a
                 percentage of all users on the...
News from WSJ is that Microsoft is
looking to take a 5% stake in
Facebook for an investment rumored
to be between $300-500...
The top 10 social networking sites attract
      nearly half of all Web users
               (May 2006)

               My...
Asian and Latin American Internet users are on the
increase while the percentage of overall North American
               ...
Markets are conversations?
                                          Community as commodity.




                         ...
Recent studies by the Pew Internet and
American Life Project have shown that 73% of all
Americans identify themselves as I...
85% of students in supported colleges have a
profile up on FaceBook


                 93% log in at least once a month


...
Who uses sns?


More than half (55%) of all of online American
youths ages 12-17 use online social networking
sites, accor...
91 percent of all quot;social networkingquot; teens say
they use the sites to stay in touch with friends
they see frequent...
Some 55% of online teens have profiles and
most of them restrict access to their profile in
some way. Of those with profil...
Gender

Among 25- to 34-year-olds, women now
spend more time using the internet than men

Wikipedia (52% of all visitors a...
source:
                            David White 03/16/07
http://tinyurl.com/2jppad



                                    ...
David White
  03/16/07
source:
http://tinyurl.com/2jppad
                            http://tinyurl.com/2lv9vw

          ...
18
Blogs are viewed as “personal journals” by many
37% of bloggers cite “my life and experiences” as the
primary topic of the...
Usage
84% post messages to a friend’s profile
82% use internal messaging/email system of the
social network site
61% use t...
Superstar sites

http://www.instapundit.com/
  http://boingboing.net
   http://slashdot.org/




                         ...
Language


Leading blogging language in the world now
is Japanese (37%) followed by English (33%)
and Chinese (8%)




   ...
Relationship Revolution

Cooperation becomes central
(social practice of production,
exchange information, knowledge, cult...
- end -

please direct comments, additions, etc
          to trebor@thing.net




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The Participatory Turn

  1. 1. The Participatory Turn in Social Life Online Trebor Scholz Department of Media Study trebor@thing.net Creative Commons Attribution-NonCommercial-ShareAlike 2.0 1
  2. 2. •part 1 Who Cares? The Social Web in Numbers 2
  3. 3. “Web 2.0” was the most externally linked to Wikipedia entry in 2006 http://www.marketwire.com/mw/release.do?id=709391&sourceType=1 3
  4. 4. Qualitative and Quantitative Turn Basic tools which are radically decentralized Email, wiki, mailing list, blogs, web pages, the writable web, large scale content production environments, SMS “See for yourself” culture Generative Internet Wealth of Networks (WoN) p 14 4
  5. 5. Participation The participatory segment of Web 2.0 as a percentage of all users on the web increased from 2% in 2005 to 12% in 2007, resulting in a growth of 668% But a tiny 0.16 percent of visits to Google’s top video- sharing site, YouTube, are by users seeking to upload video for others to watch, according to a study of online surfing data by Bill Tancer, an analyst with Web audience measurement firm Hitwise. http://tinyurl.com/27fvsb http://tinyurl.com/24997v 5
  6. 6. News from WSJ is that Microsoft is looking to take a 5% stake in Facebook for an investment rumored to be between $300-500 million. That would place Facebook's between $6-10 billion. 42 million active users worldwide http://www.socialmediatoday.com/SMC/17854 6
  7. 7. The top 10 social networking sites attract nearly half of all Web users (May 2006) MySpace Blogger Classmates YouTube Yahoo!Groups Xanga http://www.techweb.com/wire/ebiz/187202833 7
  8. 8. Asian and Latin American Internet users are on the increase while the percentage of overall North American net users is on the decline. 8
  9. 9. Markets are conversations? Community as commodity. Amazon $10.71M (06) Netflix $688M (06) MySpace $ 1b (07) image source: Alexander Osterwalder http://en.wikipedia.org/wiki/Amazon.com 9
  10. 10. Recent studies by the Pew Internet and American Life Project have shown that 73% of all Americans identify themselves as Internet users. 51 million (57% of all American teenagers) are involved in online content production. 10
  11. 11. 85% of students in supported colleges have a profile up on FaceBook 93% log in at least once a month http://www.techcrunch.com/2005/09/07/85-of-college-students-use-facebook/ 11
  12. 12. Who uses sns? More than half (55%) of all of online American youths ages 12-17 use online social networking sites, according to a new national survey of teenagers conducted by the Pew Internet & American Life Project. http://www.pewinternet.org/PPF/r/134/press_release.asp 12
  13. 13. 91 percent of all quot;social networkingquot; teens say they use the sites to stay in touch with friends they see frequently, such as friends from school. Of those surveyed, 82 percent use the sites to stay in touch with friends they rarely see in person. (Jan 2007) http://tinyurl.com/yu9ahr 13
  14. 14. Some 55% of online teens have profiles and most of them restrict access to their profile in some way. Of those with profiles, 66% say their profile is not visible to all internet users. http://www.pewinternet.org/press_release.asp?r=139 14
  15. 15. Gender Among 25- to 34-year-olds, women now spend more time using the internet than men Wikipedia (52% of all visitors are male) Youtube (51% of visitors are male) (April 2007) http://tinyurl.com/3a2rqq http://tinyurl.com/24997v 15
  16. 16. source: David White 03/16/07 http://tinyurl.com/2jppad 16
  17. 17. David White 03/16/07 source: http://tinyurl.com/2jppad http://tinyurl.com/2lv9vw 17
  18. 18. 18
  19. 19. Blogs are viewed as “personal journals” by many 37% of bloggers cite “my life and experiences” as the primary topic of their blog There is a misconception about blogs in mainstream media: only 11% of bloggers say they focus mainly on government or politics. SOURCE: PEW INSTITUTE 2006 19
  20. 20. Usage 84% post messages to a friend’s profile 82% use internal messaging/email system of the social network site 61% use the “bulletin” feature to send message out to all “friends” 20
  21. 21. Superstar sites http://www.instapundit.com/ http://boingboing.net http://slashdot.org/ 21
  22. 22. Language Leading blogging language in the world now is Japanese (37%) followed by English (33%) and Chinese (8%) http://tinyurl.com/24997v 22
  23. 23. Relationship Revolution Cooperation becomes central (social practice of production, exchange information, knowledge, culture) Rise of large-scale cooperative efforts Yochai Benkler WoN p5 23
  24. 24. - end - please direct comments, additions, etc to trebor@thing.net 24
  25. 25. 25
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