The Participatory Turn

The Participatory Turn in Social Life Online Trebor Scholz Department of Media Study trebor@thing.net Creative Commons Attribution-NonCommercial-ShareAlike 2.0 1

•part 1 Who Cares? The Social Web in Numbers 2

“Web 2.0” was the most externally linked to Wikipedia entry in 2006 http://www.marketwire.com/mw/release.do?id=709391&sourceType=1 3

Qualitative and Quantitative Turn Basic tools which are radically decentralized Email, wiki, mailing list, blogs, web pages, the writable web, large scale content production environments, SMS “See for yourself” culture Generative Internet Wealth of Networks (WoN) p 14 4

Participation The participatory segment of Web 2.0 as a percentage of all users on the web increased from 2% in 2005 to 12% in 2007, resulting in a growth of 668% But a tiny 0.16 percent of visits to Google’s top video- sharing site, YouTube, are by users seeking to upload video for others to watch, according to a study of online surfing data by Bill Tancer, an analyst with Web audience measurement firm Hitwise. http://tinyurl.com/27fvsb http://tinyurl.com/24997v 5

News from WSJ is that Microsoft is looking to take a 5% stake in Facebook for an investment rumored to be between $300-500 million. That would place Facebook's between $6-10 billion. 42 million active users worldwide http://www.socialmediatoday.com/SMC/17854 6

The top 10 social networking sites attract nearly half of all Web users (May 2006) MySpace Blogger Classmates YouTube Yahoo!Groups Xanga http://www.techweb.com/wire/ebiz/187202833 7

Asian and Latin American Internet users are on the increase while the percentage of overall North American net users is on the decline. 8

Markets are conversations? Community as commodity. Amazon $10.71M (06) Netflix $688M (06) MySpace $ 1b (07) image source: Alexander Osterwalder http://en.wikipedia.org/wiki/Amazon.com 9

Recent studies by the Pew Internet and American Life Project have shown that 73% of all Americans identify themselves as Internet users. 51 million (57% of all American teenagers) are involved in online content production. 10

85% of students in supported colleges have a profile up on FaceBook 93% log in at least once a month http://www.techcrunch.com/2005/09/07/85-of-college-students-use-facebook/ 11

Who uses sns? More than half (55%) of all of online American youths ages 12-17 use online social networking sites, according to a new national survey of teenagers conducted by the Pew Internet & American Life Project. http://www.pewinternet.org/PPF/r/134/press_release.asp 12

91 percent of all quot;social networkingquot; teens say they use the sites to stay in touch with friends they see frequently, such as friends from school. Of those surveyed, 82 percent use the sites to stay in touch with friends they rarely see in person. (Jan 2007) http://tinyurl.com/yu9ahr 13

Some 55% of online teens have profiles and most of them restrict access to their profile in some way. Of those with profiles, 66% say their profile is not visible to all internet users. http://www.pewinternet.org/press_release.asp?r=139 14

Gender Among 25- to 34-year-olds, women now spend more time using the internet than men Wikipedia (52% of all visitors are male) Youtube (51% of visitors are male) (April 2007) http://tinyurl.com/3a2rqq http://tinyurl.com/24997v 15

source: David White 03/16/07 http://tinyurl.com/2jppad 16

David White 03/16/07 source: http://tinyurl.com/2jppad http://tinyurl.com/2lv9vw 17

Blogs are viewed as “personal journals” by many 37% of bloggers cite “my life and experiences” as the primary topic of their blog There is a misconception about blogs in mainstream media: only 11% of bloggers say they focus mainly on government or politics. SOURCE: PEW INSTITUTE 2006 19

Usage 84% post messages to a friend’s profile 82% use internal messaging/email system of the social network site 61% use the “bulletin” feature to send message out to all “friends” 20

Superstar sites http://www.instapundit.com/ http://boingboing.net http://slashdot.org/ 21

Language Leading blogging language in the world now is Japanese (37%) followed by English (33%) and Chinese (8%) http://tinyurl.com/24997v 22

Relationship Revolution Cooperation becomes central (social practice of production, exchange information, knowledge, culture) Rise of large-scale cooperative efforts Yochai Benkler WoN p5 23

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The Participatory Turn

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