Participation Literacy
Trebor Scholz | LCST 3073 A | Spring 2009

week 2
Conversation:
Overview, Getting Started Democracy and Blogging
week 1 Conversation:
week 3
Privacy and Social Networking
Attention Overload:
Search, Filter, Content Aggregation
Collective Action:
week 4 week 5 Flash Mobs, Activism, and Micro-Blogging
week 6
Collaboration:
week 7 Spring Break
Wikis, Wikipedia, Mashups Collaboration:
Collaborative Writing
week 8
Collaboration:
week 9
Social Mapping
Sharing
Cooperation: Media Sharing
week 10
Sharing
week 11
Referral, Tagging, Folksonomies Sharing
Piracy and File Sharing
week 13 Sharing
week 14 week 12
Copyright and Virtual Worlds
Social Bookmarking
Social Music Sites
week 15
Social Cataloging Sites
Trebor Scholz | LCST 3073 A | Spring 2009

Requirements
Group project: Video conversation about the readings (due Feb 12 before class) 10%
RSS assignment (due Feb 19 before class) 10%
Twitter assignment (due Feb 26 before class) 10%
Group project: Wiki Assignment (due March 5 before class) 10%
Flickr Assignment (due April 2 before class) 10%
Group project: Second Life assignment (due April 23 before class) 10%
Social Bookmarking Assignment (due April 30 before class) 10%
Learning Journal (blogged throughout the semester on Social Media Classroom):
responses to readings, weekly (length 1000 words) 30 %
Trebor Scholz | LCST 2031 A | Spring 2009

http://s.wsj.net/public/resources/images

The 6 Sections of this Course
Socia
Bookm l
arkin
g
Conversation
Sharing
Colle
ctive
Actio
n
Atten
tion
Collaboration

Overview, Getting Started
week 1
Jan 27, 29
Overview, Getting Started
Introduction to the Syllabus and the online platform for the class. Access to readings. Open Source and Free
Software (Audacity, Open Office 3.0). Equipment: laptop (compulsory), digital still and video camera (e.g. flip).
Required Reading (Thursday):
Adrienne Russell, Mizuko Ito, Todd Richmond, Marc Tuters, \"Culture: Media Convergence and Networked
Participation,\"Kazys Varnelis, Networked Publics (Cambridge: MIT, 2008) 43-76.
Suggested Reading:
Tom Standage, The Victorian Internet (New York: Berkeley Books, 1998). 126-180.
Trebor Scholz | LCST 3073 A | Spring 2009

new media literacies
http://www.youtube.com/watch?v=pEHcGAsnBZE

Conversation:
Democracy and Blogging
week 2
Feb 3, 5
Required Reading:
Jill Walker Rettberg, \"A Brief History of Weblogs,\" Jill Walker Rettberg, Blogging (Cambridge: Polity, 2008)
22-30.
Cass R. Sunstein, \"The Daily We: Is the Internet really a blessing for democracy?,\" Boston Review, October
20, 2003
<http://bostonreview.net/BR26.3/sunstein.html>
Suggested Reading:
Dorothy Kidd, \"IndyMedia.org A New Communication Commons,\" Martha McCaughey and Michael Ayers,
Cyberactivism (London: Routledge, 2003) 47-65.
Sullivan, Andrew. \"Why I Blog - The Atlantic (November 2008).\" TheAtlantic.com :: Home. 1 Nov. 2008. 22
Jan. 2009 <http://www.theatlantic.com/doc/200811/andrew-sullivan-why-i-blog/4>.
Lab:
Blogware (i.e., Bloglines)
Case Studies:
Indymedia, Wikipedia page discussion Gaza-Israel
Trebor Scholz | LCST 3073 A | Spring 2009

http://seesmic.com/

Kit Galloway and Sherrie Rabinowitz, Electronic Café» devised for the 1984 for Olympic Games in Los Angeles

http://advocacy.globalvoicesonline.org/projects/maps/

http://advocacy.globalvoicesonline.org/projects/maps/
http://upload.wikimedia.org/wikipedia/commons/6/63/WTO_protests_in_Seattle_November_30_1999.jpg

http://advocacy.globalvoicesonline.org/projects/maps/
live meter for inaccessible sites worldwide
www.herdict.org/web/

social networking for german foresters and hunters
www.land‐jaeger.de/landjaeger/

Conversation: Privacy and Social Networking
week 3
Feb 10, 12
Required Reading:
Mark Andrejevic, \"iMonitoring Keeping Track of One Another,\" Mark Andrejevic, iSpy Surveillance and
Power in the Interactive Era (Lawrence: University Press of Kansas, 2007) 212-240.
Suggested Reading:
Helft, Miguel. \"Google Told to Turn Over User Data of YouTube.\" The New York Times 4 July 2008. 9
Jan. 2009 <http://www.nytimes.com/2008/07/04/technology/04youtube.html>.
Zetter, Kim. \"Whistleblower: NSA Targeted Journalists, Snooped on All U.S. Communications.\" Blogs Home
- Wired Blogs. 22 Jan. 2009. 7 Jan. 2009 <http://blog.wired.com/27bstroke6/2009/01/nsa-
whistleblow.html>.
# Group project: Video conversation about the readings (due Feb 12 before class)
Trebor Scholz | LCST 3073 A | Spring 2009

ordering pizza in the future
http://www.youtube.com/watch?v=RNJl9EEcsoE

http://1.bp.blogspot.com/_1Op3HqijHBs/SPybhAtqWEI/AAAAAAAAAGI/zEND8OlgrwI/s1600/IMG_6966.JPG

Attention Overload:
Search, Filter, Content
Aggregation
week 4
Feb 17, 19
Required Reading:
John Palfrey and Urs Gasser, \"Overload,\" John Palfrey and Urs Gasser, Born Digital (New York:
Basic Books, 2008) 185-208.
Lab:
RSS, Twitter, TwitterGrid, Google, Technorati, EditGrid, Combining RSS tags
Trip:
Visit to Google NYC (unconfirmed)
Video:
RSS in Plain English
Reference:
http://delicious.com/Trebor/rss
# RSS assignment (due Feb 19 before class)
Trebor Scholz | LCST 3073 A | Spring 2009

http://www.geuzen.org/cgi‐bin/shmoogle/shmoogle_form.cgi

http://lifehacker.com/392430/snackr‐rss‐ticker‐keeps‐you‐on‐top‐of‐news

download: http://www.ibiblio.org/fred/freedom/images/Freedom.dmg

Collective Action:
Flash Mobs, Activism, and Twitter
week 5
Feb 24, 26
Required Reading:
Huberman, Bernardo, Daniel Romero, and Fang Wu. \"Social networks that matter: Twitter under
the microscope.\" First Monday (2009). 1 Jan. 2009. 3 Jan. 2009 <http://firstmonday.org/htbin/
cgiwrap/bin/ojs/index.php/fm/article/view/2317/2063>.
Lab:
Podcasting, Video Casting , Video Blogging
Case Studies:
12seconds, Seesmic, YouTube conversations
Video:
Twitter in Plain English
# Twitter assignment (due Feb 26 before class)
Trebor Scholz | LCST 3073 A | Spring 2009

used by 650,000 who
posted their whereabouts

Collaboration:
Wikis, Wikipedia, Mashups
week 6
March 3, 5
Required Reading:
Schiff, Stacy. \"Annals of Information: Know It All: Can Wikipedia conquer expertise?\"
The New Yorker. 31 July 2006. 28 Jan. 2009
<http://www.newyorker.com/archive/2006/07/31/060731fa_fact>.
Lab:
PbWiki
Video:
Wikis in Plain English
http://www.commoncraft.com/video-wikis-plain-english
Resources on wikis:
http://is.gd/fdZd
# Group project: Wiki Assignment (due March 5 before class)
Trebor Scholz | LCST 3073 A | Spring 2009

http://platial.com/search?what=11238&where=world

http://www.wikimapia.org/beta/#lat=41.84&lon=‐87.68&z=19&l=0&m=b&v=1&search=chicago

Grey Album, DJ Dangermouse
http://www.youtube.com/watch?v=3zJqihkLcGc

Collaboration:
Collaborative Writing
week 7
March 10, 12
Required Reading:
Esposito, Joseph J. \"The Processed Book.\" First Monday. 3 Mar. 2003. 29 Jan. 2009
<http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/1038/959>.
Lab:
Google Docs, MixedInk, StoryMash, Bubbl.us
Case Studies:
GAM3R 7H30RY (networked book McKenzie Wark), WikiStory, Wikidstory, WikiBooks, The World’s First Collaborative
Sentence, Les Immateriaux
Trebor Scholz | LCST 3073 A | Spring 2009

http://mixedink.com/

http://twitter.com/themediaisdying

Spring Break

Collaboration: Social Mapping
week 8
March 24, 26
Required Reading:
McCarthy, Caroline. \"Brightkite: A bright future for mobile social networking? |
The Social - CNET News.\" CNET News. 7 May 2008. 29 Jan. 2009 <http://
news.cnet.com/8301-13577_3-9937898-36.html>.
Lab:
Frappr, BrightKite, Loopt
Trebor Scholz | LCST 3073 A | Spring 2009

http://blog.nickt.com/wp‐content/uploads/2008/10/bk‐nearby.png

http://blog.nickt.com/wp‐content/uploads/2008/10/bk‐nearby.png
http://evansims.smugmug.com/photos/286770818_jUYmN‐X3.jpg

Sharing
Cooperation: Media Sharing
week 9
March 31, April 2
Required Reading:
Blood, Rebecca. \"How Flickr single-handedly invented collaborative photojournalism :: Rebecca Blood.\"
What's in rebecca's pocket? 1 Apr. 2006. 28 Jan. 2009 <http://www.rebeccablood.net/archive/2006/04/
how_flickr_singlehandedly_inve_1.html>.
Lab:
Flickr, YouTube, Blip.tv, Vimeo
Video:
Online Photo Sharing In Plain English
http://www.commoncraft.com/photosharing
# Flickr Assignment (due April 2 before class)
Trebor Scholz | LCST 3073 A | Spring 2009

http://www.youtube.com/watch?v=pv5zWaTEVkI

http://www.deviantart.com/

Sharing
Referral, Tagging, Folksonomies
week 10
April 7, 9
Required Reading:
Stone, Brad. \"Friends May Be the Best Guide Through the Noise.\" The New York Times 4 May 2008. 4
Jan. 2009 <http://www.nytimes.com/2008/05/04/technology/04essay.html>.
Shafer, Jack. \"Using Digg, a people-powered news aggregator, to attract hits. - By Jack Shafer -.\"
Slate Magazine. 30 June 2006. 28 Jan. 2009 <http://www.slate.com/id/2144785/>.
Hart, Kim. \"Yelp Critiques Heard and Heeded in D.C.\" Washingtonpost.com. 27 Feb. 2008. 28 Jan. 2009
<http://www.washingtonpost.com/wp-dyn/content/article/2008/02/26/AR2008022602991_pf.html>.
Lab:
Digg, Mahola, Yelp
Trebor Scholz | LCST 3073 A | Spring 2009

http://www.amazon.com/review/R3MQZV48ZUIEPK/ref=cm_cr_pr_viewpnt#R3MQZV48ZUIEPK

http://www.youtube.com/watch?v=MWZHTJsR4Bc&feature=PlayList&p=F3281F7CCFFD1D61&playnext=1&index=94
Information on Palin (Africa is a continent, not a country) was a hoax http://www.nytimes.com/2008/11/13/arts/television/13hoax.html

Sharing
Piracy and File Sharing week 11
April 14, 16
Required Readings:
John Palfrey and Urs Gasser, \"Pirates,\" John Palfrey and Urs Gasser, Born Digital (New York:
Basic Books, 2008) 131-152.
Jack Goldsmith and Tim Wu, \"The Filesharing Movement,\" Jack Goldsmith and Tim Wu, Who
Controls the Internet (Oxford: Oxford University Press, 2006) 104-124.
Suggested Reading:
Lawrence Lessig, \"Two Economies: Commercial and Sharing,\" Lawrence Lessig, Remix (New York:
Penguin Press, 2008) 118-176.
Cravets, David. \"File Sharing Lawsuits at a Crossroads, After 5 Years of RIAA Litigation | Threat
Level from Wired.com.\" Blogs Home - Wired Blogs. 4 Sept. 2008. 28 Jan. 2009 <http://
blog.wired.com/27bstroke6/2008/09/proving-file-sh.html>.
Lab:
PirateBay, Limewire, Kazaa
Trebor Scholz | LCST 3073 A | Spring 2009

Sharing
week 12
Copyright and Virtual Worlds
April 21, 23
Required Reading:
Wagner James Au, The Making of Second Life (New York: HarperCollins, 2008). 2-50.
Wagner James Au, The Making of Second Life (New York: HarperCollins, 2008). 197-214.
Lab:
Zango, SecondLife, World of Warcraft
# Group project: Second Life assignment (due April 23 before class)
Trebor Scholz | LCST 3073 A | Spring 2009

Workers are photographed on a flywheel assembly line at the Ford Motor Company's Highland Park, Mi., plant in
1913. The use of a moving line reduced a car's assembly time from 12 hours to 93 minutes. The world's first
automatic conveyor belt escalated the Industrial Age inspiring Henry Ford toward an unprecedented $5 per day
minimum wage and an eight-hour day when auto industry workers were making $2.34 for a nine-hour shift. Faster
assemblage meant quicker availability, giving impetus to America's car culture and an ever-increasing mobile
society. (AP Photo/Ford Motor Company)

Social Bookmarking
week 13
April 28, 30
Required Reading:
\"Social Bookmarking Tools (I): A General Review.\" D-Lib Magazine. 23 May 2005. 28 Jan. 2009
<http://www.dlib.org/dlib/april05/hammond/04hammond.html>.
Suggested Reading:
\"Shirky: Ontology is Overrated -- Categories, Links, and Tags.\" Clay Shirky's Internet Writings. 3 Feb. 2005. 8 Jan. 2009
<http://www.shirky.com/writings/ontology_overrated.html>.
Weinberger, David. Everything Is Miscellaneous : The Power of the New Digital Disorder. New York: Times Books, 2007.
Poteet, Chris. \"»Become a Del.icio.us Power User «.\" WebWorkerDaily. 1 Nov. 2007. 8 Jan. 2009
<http://webworkerdaily.com/2007/11/01/become-a-delicious-power-user/>.
Schachter, Joshua. Simon Willison’s Weblog. 2 Feb. 2006. 28 Jan. 2009
<http://simon.incutio.com/notes/2006/summit/schachter.txt>.
Lab:
Delicious
# Social Bookmarking Assignment (due April 30 before class)
Trebor Scholz | LCST 3073 A | Spring 2009

Social Music Sites
week 14
May 5, 7
Required Reading:
Whoriskey, Peter. \"Giant of Internet Radio Nears Its 'Last Stand' - washingtonpost.com.\"
Washingtonpost.com - nation, world, technology and Washington area news and headlines. 16 Aug. 2008.
7 Jan. 2009 <http://www.washingtonpost.com/wp-dyn/content/article/2008/08/15/AR2008081503367.html?
hpid=topnews>.
Lab:
Last.fm, Pandora, Odeo
Trebor Scholz | LCST 3073 A | Spring 2009

Social Cataloging
week 15
May 12, 14
Required Reading:
Rutkoff, Aaron. \"Social Networking for Bookworms.\" The Wall Street Journal - WSJ.com. 27 June 2006. 4
Jan. 2009
<http://online.wsj.com/public/article/SB115109622468789252-i8U6LIHU7ChfgbxG1oZ_iunOIWE_20060727.html>.
Case Study:
LibraryThing
Letters to Successors
Trebor Scholz | LCST 3073 A | Spring 2009

Trebor Scholz | The New School University | Eugene Lang College | LCST 3073 A | Spring 2009