The Power to Negotiate

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The Power to Negotiate

  1. 1. The Power to Negotiate Trebor Scholz Department of Media Study trebor@thing.net Creative Commons Attribution-NonCommercial-ShareAlike 2.0 1
  2. 2. Sociable web media make people easier to use but we can’t let them (and them in us) get the best of us. communal negotiating power FB p2p solutions (741.000 join group) individuals making money (ebay, Amazon.com) 2
  3. 3. The Wanted Gaze The Internet is the culmination of seamless control that now reaches into all of social sphere, home and workplace alike. 3
  4. 4. 4
  5. 5. Privacy Constitutional right The privacy obligation/ expected privacy Harm done by thin privacy http://tinyurl.com/3x3rzz 5
  6. 6. http://tinyurl.com/2g6mz5 6
  7. 7. Daniel Perl http://tinyurl.com/2goz45 7
  8. 8. http://tinyurl.com/yulvuk 8
  9. 9. http://tinyurl.com/34n6an 9
  10. 10. http://tinyurl.com/2w7lgn 10
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  12. 12. 12
  13. 13. March 27, 2006 LA Students organize 15000 people for immigration protest through MySpace and SMS 13
  14. 14. 8 days after a video was posted showing how to pick the lock in 30 seconds using a pen, Kryptonite recalled 380,000 locks Businesses can’t stop the conversation... so they try to harness it for your benefit 14
  15. 15. Rights cannot be enforced without power. You need to have real rights, not merely on paper The struggle for the 8-hour day 15
  16. 16. Google Bombing 16
  17. 17. 17
  18. 18. In September Facebook launched a quot;news feedquot; feature causing protest and responses by 741,000 users who joined the Students Against Facebook News Feed group. http://tinyurl.com/22h7cm 18
  19. 19. http://daywithoutfacebook.blogspot.com/ 19
  20. 20. http://tinyurl.com/etj7m 741.000 members of FB group in September 2006 http://www.facebook.com/group.php?gid=2208288769 20
  21. 21. “Even though I wish I hadn't made so many of you angry, I am glad we got to hear you,” he wrote. “And I am also glad that News Feed highlighted all these groups so people could find them and share their opinions with each other as well.” http://tinyurl.com/2n9mhl http://tinyurl.com/y3fedz 21
  22. 22. flow ion mat nfor of i e eas 741.000 members of FB group in September 2006 http://www.facebook.com/group.php?gid=2208288769 22
  23. 23. http://tinyurl.com/2hjwal 23
  24. 24. “Every MySpace user I know is absolutely sick of the advertising onslaught and would leave if they could. But they feel trapped because they have so much content invested there, not to mention all their friends.” http://tinyurl.com/ywps4k 24
  25. 25. 25
  26. 26. What does a FB group achieve? 26
  27. 27. http://www.facebook.com/group.php?gid=24957770200 27
  28. 28. http://www.facebook.com/group.php?gid=24957770200 28
  29. 29. BOYCOTT PRODUCTS MADE IN CHINA URGENT UPDATE: Injured Protesters being BURNED ALIVE how to convince 2008 olympic athletes not to go to CHINA? should we send troops to burma to free the people Who wants to pay Blackwater to get rid of the Burma regime? Monks need to give up non-violence Wear RED Strings For Burma! One constructive idea on how to pressure the Chinese government into action What can I do for Burma? Start Non-English quot;Support the Monksquot; Groups 29
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  35. 35. 35
  36. 36. 36
  37. 37. 37
  38. 38. Henry Jenkins: People are empowered in their role as consumers 38
  39. 39. http://www.businessweek.com/the_thread/techbeat/archives/2007/05/between_a_rock.html 39
  40. 40. Some feel that users have too much control over content, allowing sensationalism and misinformation to thrive, blowing unsupported claims out of proportion while quickly exposing very many people to these opinion pieces. It has been reported that the top 100 Digg users control 56% of Digg's front page content and that a niche group of just twenty individuals had submitted 25% of the front page content. Digg.com co-founder Kevin Rose http://tinyurl.com/ynla34 http://tinyurl.com/2v9ppz http://tinyurl.com/2v9ppz http://tinyurl.com/2v9ppz http://tinyurl.com/37vx5w http://tinyurl.com/39g279 http://tinyurl.com/2u3zts 40
  41. 41. “Digital Boston Tea Party” On May 1, 2007 an article appeared on Digg’s homepage that contained the encryption key for the AACS digital rights management protection of HD DVD and Blu-ray Disc. Digg, removed the submissions and banned contributors. The removals were seen by many users as a capitulation to corporate interests and an assault on free speech. The Digg community staged a wide-spread revolt. One of the Digg users referred to it as a quot;Digital Boston Tea Party.quot; Digg’s response: “[A]fter seeing hundreds of stories and reading thousands of comments, you’ve made it clear. You’d rather see Digg go down fighting than bow down to a bigger company. We hear you, and effective immediately we won’t delete stories or comments containing the code and will deal with whatever the consequences might be.” —Kevin Rose http://tinyurl.com/2cg9hm http://tinyurl.com/37vx5w http://tinyurl.com/39g279 http://tinyurl.com/2v9ppz http://tinyurl.com/2u3zts http://tinyurl.com/2v9ppz http://tinyurl.com/2v9ppz http://tinyurl.com/2rszvk 41
  42. 42. It was significant that in a well-organized effort, 8-30 million people in 800 ci t ies worldwide simul t aneously showed t heir defiance of the war in Iraq on February 15, 2003. The Internet served as organizational tool. March 19 - The first American bombs drop on Baghdad, Iraq. March 20- the invasion starts. http://tinyurl.com/322lyy 42
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  44. 44. Is there an asymmetry in the dependency between users and companies? 44
  45. 45. Enhanced Individual Autonomy Newly expanded practical freedom: to act and cooperate to improve the experience of democracy, justice, development, critical culture, and community WoN p 9 45
  46. 46. Enhanced Autonomy 1) Improves capacity to do more for and by themselves 2) Enhances capacity to do more in loose commonality with others (without the hierarchies of traditional organizations) 3) Improves capacity of individuals to do more in organizations that are outside the market sphere WoN p 8 46
  47. 47. Income streams from core intellectual capital Google Adsense 47
  48. 48. - end - please direct comments, additions, etc to trebor@thing.net 48
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