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The Power to Negotiate
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The Power to Negotiate


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  • 1. The Power to Negotiate Trebor Scholz Department of Media Study Creative Commons Attribution-NonCommercial-ShareAlike 2.0 1
  • 2. Sociable web media make people easier to use but we can’t let them (and them in us) get the best of us. communal negotiating power FB p2p solutions (741.000 join group) individuals making money (ebay, 2
  • 3. The Wanted Gaze The Internet is the culmination of seamless control that now reaches into all of social sphere, home and workplace alike. 3
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  • 5. Privacy Constitutional right The privacy obligation/ expected privacy Harm done by thin privacy 5
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  • 7. Daniel Perl 7
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  • 13. March 27, 2006 LA Students organize 15000 people for immigration protest through MySpace and SMS 13
  • 14. 8 days after a video was posted showing how to pick the lock in 30 seconds using a pen, Kryptonite recalled 380,000 locks Businesses can’t stop the conversation... so they try to harness it for your benefit 14
  • 15. Rights cannot be enforced without power. You need to have real rights, not merely on paper The struggle for the 8-hour day 15
  • 16. Google Bombing 16
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  • 18. In September Facebook launched a quot;news feedquot; feature causing protest and responses by 741,000 users who joined the Students Against Facebook News Feed group. 18
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  • 20. 741.000 members of FB group in September 2006 20
  • 21. “Even though I wish I hadn't made so many of you angry, I am glad we got to hear you,” he wrote. “And I am also glad that News Feed highlighted all these groups so people could find them and share their opinions with each other as well.” 21
  • 22. flow ion mat nfor of i e eas 741.000 members of FB group in September 2006 22
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  • 24. “Every MySpace user I know is absolutely sick of the advertising onslaught and would leave if they could. But they feel trapped because they have so much content invested there, not to mention all their friends.” 24
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  • 26. What does a FB group achieve? 26
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  • 29. BOYCOTT PRODUCTS MADE IN CHINA URGENT UPDATE: Injured Protesters being BURNED ALIVE how to convince 2008 olympic athletes not to go to CHINA? should we send troops to burma to free the people Who wants to pay Blackwater to get rid of the Burma regime? Monks need to give up non-violence Wear RED Strings For Burma! One constructive idea on how to pressure the Chinese government into action What can I do for Burma? Start Non-English quot;Support the Monksquot; Groups 29
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  • 38. Henry Jenkins: People are empowered in their role as consumers 38
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  • 40. Some feel that users have too much control over content, allowing sensationalism and misinformation to thrive, blowing unsupported claims out of proportion while quickly exposing very many people to these opinion pieces. It has been reported that the top 100 Digg users control 56% of Digg's front page content and that a niche group of just twenty individuals had submitted 25% of the front page content. co-founder Kevin Rose 40
  • 41. “Digital Boston Tea Party” On May 1, 2007 an article appeared on Digg’s homepage that contained the encryption key for the AACS digital rights management protection of HD DVD and Blu-ray Disc. Digg, removed the submissions and banned contributors. The removals were seen by many users as a capitulation to corporate interests and an assault on free speech. The Digg community staged a wide-spread revolt. One of the Digg users referred to it as a quot;Digital Boston Tea Party.quot; Digg’s response: “[A]fter seeing hundreds of stories and reading thousands of comments, you’ve made it clear. You’d rather see Digg go down fighting than bow down to a bigger company. We hear you, and effective immediately we won’t delete stories or comments containing the code and will deal with whatever the consequences might be.” —Kevin Rose 41
  • 42. It was significant that in a well-organized effort, 8-30 million people in 800 ci t ies worldwide simul t aneously showed t heir defiance of the war in Iraq on February 15, 2003. The Internet served as organizational tool. March 19 - The first American bombs drop on Baghdad, Iraq. March 20- the invasion starts. 42
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  • 44. Is there an asymmetry in the dependency between users and companies? 44
  • 45. Enhanced Individual Autonomy Newly expanded practical freedom: to act and cooperate to improve the experience of democracy, justice, development, critical culture, and community WoN p 9 45
  • 46. Enhanced Autonomy 1) Improves capacity to do more for and by themselves 2) Enhances capacity to do more in loose commonality with others (without the hierarchies of traditional organizations) 3) Improves capacity of individuals to do more in organizations that are outside the market sphere WoN p 8 46
  • 47. Income streams from core intellectual capital Google Adsense 47
  • 48. - end - please direct comments, additions, etc to 48
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