The Power to Negotiate
Trebor Scholz
Department of Media Study
trebor@thing.net
Creative Commons Attribution-NonCommercial-ShareAlike 2.0
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Sociable web media make people easier to use
but we can’t let them (and them in us) get the best of us.
communal negotiating power FB p2p solutions
(741.000 join group)
individuals making money
(ebay, Amazon.com)
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The Wanted Gaze
The Internet is the culmination of seamless control that now
reaches into all of social sphere, home and workplace alike.
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Privacy
Constitutional right
The privacy obligation/ expected privacy
Harm done by thin privacy
http://tinyurl.com/3x3rzz
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http://tinyurl.com/2g6mz5
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Daniel Perl
http://tinyurl.com/2goz45
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http://tinyurl.com/yulvuk
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http://tinyurl.com/34n6an
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http://tinyurl.com/2w7lgn
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March 27, 2006
LA
Students organize 15000 people for
immigration protest through MySpace and SMS
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8 days after a video was posted
showing how to pick the lock in
30 seconds using a pen,
Kryptonite recalled 380,000 locks
Businesses can’t stop the conversation...
so they try to harness it for your benefit
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Rights cannot be enforced without power.
You need to have real rights, not merely on paper
The struggle for the 8-hour day
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Google Bombing
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In September Facebook launched a
quot;news feedquot; feature causing protest and
responses by 741,000 users who joined the
Students Against Facebook News Feed group.
http://tinyurl.com/22h7cm
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http://daywithoutfacebook.blogspot.com/
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http://tinyurl.com/etj7m
741.000 members of FB group in September 2006
http://www.facebook.com/group.php?gid=2208288769
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“Even though I wish I hadn't made so many of you
angry, I am glad we got to hear you,” he wrote. “And
I am also glad that News Feed highlighted all these
groups so people could find them and share their
opinions with each other as well.”
http://tinyurl.com/2n9mhl
http://tinyurl.com/y3fedz
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741.000 members of FB group in September 2006
http://www.facebook.com/group.php?gid=2208288769
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http://tinyurl.com/2hjwal
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“Every MySpace user I know is absolutely sick of the
advertising onslaught and would leave if they could. But
they feel trapped because they have so much content
invested there, not to mention all their friends.”
http://tinyurl.com/ywps4k
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BOYCOTT PRODUCTS MADE IN CHINA
URGENT UPDATE: Injured Protesters being BURNED ALIVE
how to convince 2008 olympic athletes not to go to CHINA?
should we send troops to burma to free the people
Who wants to pay Blackwater to get rid of the Burma regime?
Monks need to give up non-violence
Wear RED Strings For Burma!
One constructive idea on how to pressure the Chinese
government into action
What can I do for Burma?
Start Non-English quot;Support the Monksquot; Groups
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Henry Jenkins:
People are empowered in their role as consumers
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Some feel that users have too much control over content,
allowing sensationalism and misinformation to thrive,
blowing unsupported claims out of proportion while quickly
exposing very many people to these opinion pieces.
It has been reported that the top 100 Digg users control 56% of
Digg's front page content and that a niche group of just twenty
individuals had submitted 25% of the front page content.
Digg.com co-founder Kevin Rose
http://tinyurl.com/ynla34
http://tinyurl.com/2v9ppz
http://tinyurl.com/2v9ppz
http://tinyurl.com/2v9ppz
http://tinyurl.com/37vx5w
http://tinyurl.com/39g279
http://tinyurl.com/2u3zts
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“Digital Boston Tea Party”
On May 1, 2007 an article appeared on Digg’s
homepage that contained the encryption key
for the AACS digital rights management
protection of HD DVD and Blu-ray Disc.
Digg, removed the submissions and banned contributors. The removals were seen
by many users as a capitulation to corporate interests and an assault on free
speech. The Digg community staged a wide-spread revolt. One of the Digg users
referred to it as a quot;Digital Boston Tea Party.quot; Digg’s response:
“[A]fter seeing hundreds of stories and reading thousands of comments, you’ve made it clear.
You’d rather see Digg go down fighting than bow down to a bigger company. We hear you,
and effective immediately we won’t delete stories or comments containing the code and will
deal with whatever the consequences might be.”
—Kevin Rose
http://tinyurl.com/2cg9hm http://tinyurl.com/37vx5w
http://tinyurl.com/39g279
http://tinyurl.com/2v9ppz
http://tinyurl.com/2u3zts
http://tinyurl.com/2v9ppz
http://tinyurl.com/2v9ppz http://tinyurl.com/2rszvk
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It was significant that in a well-organized effort, 8-30 million
people in 800 ci t ies worldwide simul t aneously showed t heir
defiance of the war in Iraq on February 15, 2003. The Internet
served as organizational tool. March 19 - The first American
bombs drop on Baghdad, Iraq. March 20- the invasion starts.
http://tinyurl.com/322lyy
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Is there an asymmetry in the dependency
between users and companies?
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Enhanced Individual Autonomy
Newly expanded practical freedom: to act and
cooperate to improve the experience of
democracy, justice, development, critical culture,
and community
WoN p 9
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Enhanced Autonomy
1) Improves capacity to do more for and by
themselves
2) Enhances capacity to do more in loose
commonality with others (without the hierarchies
of traditional organizations)
3) Improves capacity of individuals to do more in
organizations that are outside the market sphere
WoN p 8
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Income streams from core intellectual capital
Google Adsense
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- end -
please direct comments, additions, etc
to trebor@thing.net
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