On the one hand, we are confronted by the overlay of physical space with interactive capabilities – space as interface: the grafting of the interactivity associated with the virtual enclosure of the internet onto the physical spaces of daily life. On the other, we are witnesses to the unprecedented construction of giant data-centers around the globe. Rather than a “cloud,” the spatial formations associated with digital enclosure are vast data repositories – so-called “server farms” – sprouting up in locations where land and electricity are relatively inexpensive: along the Columbia River Basin in Washington State and Oregon, in Texas, North Carolina, and elsewhere. Google has reportedly budgeted some $1.5 billion in 2006 as part of a project to build “a worldwide string of data centers” nicknamed “Googleplex” (Markoff & Hansell, 2006) and its rivals Microsoft and Yahoo have embarked on similar data warehouse construction projects. For a business that seems to have no tangible products, Google relies heavily on very real “bricks-and-mortar” facilities. As one analyst put it, “Google is as much about infrastructure as it is about the search engine…They are building an enormous computing resource on a scale that is almost unimaginable” (Markoff & Hansell 2006, p. 1). The physical corollary of computing as pervasive and invisible as air is the concrete condensation of information represented by the construction of such data enclosures on a giant scale – acres of “air-conditioned warehouses filled with thousands upon thousands of computer servers” (Harden, 2006). These loom on the landscape like depopulated afterimages of industrial-era factories, inhabited not by workers, inmates, or patients, but by the combined data doubles of all of them: enclosures not of people, but of information about people assembled for the purposes of both assisting them and managing them more effectively.
The essence of the proposal is to identify sensitive subjects that advertising companies should not keep track of. Here is the list: 1) Certain medical/health conditions– HIV/ AIDS status Sexually-related conditions (e.g., sexually transmitted diseases, erectile dysfunction) Psychiatric conditions Cancer status Abortion-related 2) Certain personal life information– Sexual behavior/orientation/identity (i.e., Lesbian/Gay/Bisexual/Transgender) Criminal victim status (e.g., rape victim status)
ex·ploit “ unfolding” “bringing out” “a thing settled, ended, displayed” “having advantage” “achievement” “accomplishment” “selfish use” (1838) “coercive instrumental use of another” “appropriation of the product of forced, unpaid, surplus labor”
“ The central event of the 20th century is the overthrow of matter. In technology, economics, and the politics of nations, wealth in the form of physical resources is steadily declining in value and significance. The powers of mind are everywhere ascendant over the brute force of things. This change marks a great historic divide.” – Gilder, Toffler, Dyson, Keyworth, 1994
“ This extension helps increase the size of a company's "virtual account team" by leveraging relationships that employees might already have…The employee can see if a friend has become a lead, bought a product, attended an event…etc. If the employee chooses they can contact their friend through Facebook to make a connection and ultimately help contribute to their company's bottom line (and maybe even their own bonus!)”
Viral marketing: Based on a search of keywords in friend profiles, the application makes recommendations of friends who might be interested in the offer, which users can then choose to take action on. Because of the integration with Salesforce CRM, customers can use the native functionality to track leads, make follow-up offers, and report on campaign success to see how their viral campaigns stack up to other marketing programs.
Some form of coercion (even if this is embedded in “free” relations of exchange)
Capture of value (surplus, unpaid) that results from this coercion.
Alienation: Exploitation does not merely deprive the individual of the full value realized from his or her creative activity, but of the freedom to make this activity an object of will and consciousness.