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Social Media. Introduction to the Syllabus

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    Social Media. Introduction to the Syllabus Social Media. Introduction to the Syllabus Presentation Transcript

    • Social Media Trebor Scholz | LCST 2031 A | Spring 2009
    • http://www.kwasizabantu.com/summary/sermons/2006/eastberlincros.jpeg
    • www.victorianweb.org/.../london/98b.jpg
    • What You Need To Know About This Course week 1 Histories of the Internet week 2 Histories of the Internet and World Wide Web week 3 Social Media, Cyber Clustering, and Social Isolation week 4 Participation: Benefits, Numbers, and Quality week 5 Quality. The Wisdom or Ineptitude of the Crowd The Web 2.0 Ideology week 7 week 6 Art and Social Media Spring Break week 8 Political Net Activism week 9 What Does It Take To Participate? Why Participate? week 10 Got Ethics? Labor, Work, What? week 11 week 14 The Power of Users week 13 Net Neutrality week 12 Near Future Scenarios week 15 Presentations Trebor Scholz | The New School University | Eugene Lang | LCST 2031 A | Spring 2009
    • What You Need To Know About This Course week 1 Jan 26, 28 Introduce yourself: What did you do in the past 48 hours? What is the value of discussion? Think of the worst group discussion you have ever been involved in. What happened that made these discussions so unpleasant? Conversely, think of the best discussions you have ever been involved in. What made these conversations so satisfying? How would you like to be spoken to by your peers? Together we formulate ground rules for discussion for the weeks to come. Repeated after-class questionnaires. What exactly is meant by participation? Required Reading (Wednesday): Adrienne Russell, Mizuko Ito, Todd Richmond, Marc Tuters, quot;Culture: Media Convergence and Networked Participation,quot;Kazys Varnelis, Networked Publics (Cambridge: MIT, 2008) 43-76. Trebor Scholz | The New School University | Eugene Lang | LCST 2031 A | Spring 2009
    • Referral Dating Social Search Social News Tagging Mobile Social Media Sharing IM Social Bookmarking Social Networking Shopping/Auction eference Games/Virtua Worlds Blogging Social Mapping p2p
    • Social Media in Plain English common craft http://www.youtube.com/watch?v=MpIOClX1jPE
    • http://socialmedia09.ning.com/
    • https://addons.mozilla.org/en‐US/Oirefox/addon/3615
    • Requirements Four Research Blog Posts on Ning 35% Feb 16 Research Blog Post #1 March 2 Research Blog Post #2 March 23 Research Blog Post #3 In-class Participation 25% April 6 Research Blog Post #4 May 6 Final Paper 15% One Presentation Presentations will take place throughout the semester. 25% One Final Paper Trebor Scholz | The New School University | Eugene Lang | LCST 2031 A | Spring 2009
    • Histories of the Internet week 2 Feb 2, 4 Required Readings: Raymond Williams, “Technology and Society,” Television (London: Routledge, 1990), 2-25. Allen, Christopher. quot;Life With Alacrity: Tracing the Evolution of Social Software.quot; Life With Alacrity. 13 Oct 2004. 12 Jul 2007 <http://www.lifewithalacrity.com/2004/10/tracing_the_evo.html>. Suggested Reading: quot;History of the Internet.quot; the history of computing project. 19 Mar 2001. 17 Jul 2007 <http://www.thocp.net/reference/internet/internet1.htm>. Kelly, Kevin. quot;Wired 13.08: We Are the Web.quot; Wired News . 1 Jan 2005. 26 Aug 2007 <http://www.wired.com/wired/archive/13.08/tech.html>. Film Excerpts: Excerpts from The Net (2003), Berkeley in the Sixties (1990), Commune (2005), American Experience: The Summer of Love (2007), Media: Sputnik: Declassified (2007) Trebor Scholz | The New School University | Eugene Lang | LCST 2031 A | Spring 2009
    • upload.wikimedia.org/wikipedia/commons/5/5f/Girl_listenin
    • http://www.japanorama.com/images/BBN_team_1969.gif
    • ARPANET http://echo.gmu.edu/usenet/images/usenet.gif http://www.sri.com/about/timeline/images/map.gi
    • Histories of the Internet and World Wide Web week 3 Feb 9, 11 Required Readings: Turner, Fred. quot;Where the Counterculture Met the New Economy .quot; Stanford. 1 Jan 2007. 26 Aug 2007 <http://www.stanford.edu/~fturner/Turner%20Tech%20&%20Culture%2046%203.pdf> Suggested Reading: Donath, Judith. quot;Sociable Media.quot; Sociable Media Group - MIT Media Lab. 15 Apr 2004. 9 Jul 2007 <http://smg.media.mit.edu/papers/Donath/SociableMedia.encyclopedia.pdf>. Trebor Scholz | The New School University | Eugene Lang | LCST 2031 A | Spring 2009
    • www.nsf.gov/od/lpa/news/03/images/mosaic.6beta.jpg  Trebor Scholz | The New School University | Eugene Lang | LCST 2031 A | Spring 2009
    • Trebor Scholz | The New School University | Eugene Lang | LCST 2031 A | Spring 2009
    • upload.wikimedia.org/wikipedia/commons/thumb/d/d2/Internet Trebor Scholz | The New School University | LCST 2031 A | Spring 2009
    • Social Media, Cyber Clustering, and Social Isolation week 4 Feb 18 Required Reading: Ray Oldenburg, quot;The Character of Third Places,quot; Ray Oldenburg, The Great Good Place (New York: Marlowe, 1999) 21-42. John Palfrey and Urs Gasser, quot;Overload,quot; John Palfrey and Urs Gasser, Born Digital (New York: Basic Books, 2008) 185-208. Case Studies: Happy News, I'm Too Young For This! : A Place For Young Adults Affected By Cancer, You Grow Girl™, DailyStrength, Catster, Utopics.ca (find your inner animal), Sprite’s Yard, 23Me Trebor Scholz | The New School University | Eugene Lang | LCST 2031 A | Spring 2009
    • Social Media, Cyber Clustering, and Social Isolation week 4 Feb 18 Suggested Reading: Vedantam, Shankar. quot;Social Isolation Growing in U.S., Study Says.quot; Washington Post 23 June 2006. 3 Jan. 2009 <http://www.washingtonpost.com/wp-dyn/content/article/2006/06/22/AR2006062201763_pf.html>. Kellner, Douglas. quot;Habermas, the Public Sphere, and Democracy: A Critical Intervention.quot; Graduate School of Education and Information Studies. 1 Aug 2007. 26 Aug 2007 <http://www.gseis.ucla.edu/faculty/kellner/papers/habermas.htm>. Boeder, Piter. quot;Habermas' heritage.quot; First Monday. 21 Aug 2005. 26 Aug 2007 <http://firstmonday.org/issues/issue10_9/boeder/>. Trebor Scholz | The New School University | Eugene Lang | LCST 2031 A | Spring 2009
    • http://upload.wikimedia.org/wikipedia/commons/e/e1/Brueghel‐tower‐of‐babel.jpg
    • Trebor Scholz | The New School University | Social Media LCST 2031 A | Spring 2009
    • Trebor Scholz | The New School University | Social Media LCST 2031 A | Spring 2009
    • http://www.hamsterster.com/ http://www.hamsterster.com/ Trebor Scholz | The New School University | Eugene Lang | LCST 2031 A | Spring 2009
    • Participation: Benefits, Numbers Quality. The Wisdom or Ineptitude of week 5 the Crowd Feb 23, 25 Monday: •Who Cares? Social Media in Numbers. The Benefits. Required Reading: Rosen, Jay. quot;PressThink: The People Formerly Known as the Audience.quot; Department of Journalism at New York University. 27 Jun 2006. 16 Jul 2007 <http://journalism.nyu.edu/pubzone/weblogs/pressthink/2006/06/27/ppl_frmr.html>. Wednesday: •Quality. The Wisdom or Ineptitude of Internet Users Required Reading: Lanier, Jaron. quot;Edge; DIGITAL MAOISM: The Hazards of the New Online Collectivism By Jaron Lanier.quot; Edge. 30 May 2006. 31 Jul 2007 <http://www.edge.org/3rd_culture/lanier06/lanier06_index.html>. quot;Reactions to Digital Maoism. Many-to-Many:.quot; Many-to-Many:. 3 Feb 2006. 27 Jun 2007 <http://many.corante.com/archives/2006/06/07/reactions_to_digital_maoism.php>. Case Studies: Wikipedia, Twitter (conversational search), SETI@Home, The Health Commons, BBC SpringWatch, Howtopedia, OpenCongress (Track bills, votes, senators, and representatives in the U.S. Congress), Citizen Science
    • http://www.Olickr.com/photos/pmendogni/2513798221/sizes/o/ Trebor Scholz | The New School University | Social Media LCST 2031 A | Spring 2009
    • Trebor Scholz | The New School University | Eugene Lang | LCST 2031 A | Spring 2009
    • Colbert Report http://www.colbertnation.com/the‐colbert‐report‐videos/81454/january‐29‐2007/the‐word‐‐‐wikilobbying
    • Trebor Scholz | The New School University | Eugene Lang | LCST 2031 A | Spring 2009
    • www.faz.net/m/{536AA892‐A2A2‐40A9‐8860‐6DC11EC44D9D}Picture.jpg  Trebor Scholz | The New School University | Eugene Lang | LCST 2031 A | Spring 2009
    • The Web 2.0 Ideology week 6 March 2, 4 Required Reading: Judith Williamson, Consuming Passions (New York: Marion Bryars, 1998). 10-44. O'Reilly, Tim. quot;O'Reilly -- What Is Web 2.0.quot; O'Reilly Network -- Developers' Hub. 30 Sep 2005. 9 Jul 2007 <http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html>. Cases: Amazon MechanicalTurk, Facebook, MySpace Suggested Reading: Scharmen, Fred (2006, May). quot;You Must Be Logged In To Do That!quot; Yale Arch 752b <http://www.sevensixfive.net/myspace/myspacetwopointoh.html> quot;Web 2.0 - Wikipedia, the free encyclopedia.quot; Main Page - Wikipedia, the free encyclopedia. 9 Jul 2007. 9 Jul 2007 <http://en.wikipedia.org/wiki/Web_2.0>. Barnes, Susan. quot;A privacy paradox: Social networking in the United States.quot; First Monday. 1 Jan 2006. 26 Aug 2007 <http://www.firstmonday.org/issues/issue11_9/barnes/index.html>. Trebor Scholz | The New School University | Eugene Lang | LCST 2031 A | Spring 2009
    • http://www.salon.com/tech/feature/2006/07/24/turks/story.jpg Trebor Scholz | The New School University | Eugene Lang | LCST 2031 A | Spring 2009
    • altered based on: http://www.internetnews.com/img/2008/07/microsoft_squeeze_facebook.jpg
    • Art and Social Media week 7 March 9, 11 Required Reading (the instructor will hand this out) : Bishop, Claire. Introduction. in Participation (Documents of Contemporary Art). Cambridge, Massachusetts: The MIT Press, 2006. Case Studies: Firefox Add-ons, Learning to Love You More, Mashups, DeviantArt, LonelyGirl15, KateModern, Swarmsketch, Google Will at Itself, Blogumentaries Trebor Scholz | The New School University | Eugene Lang | LCST 2031 A | Spring 2009
    • when my boyfriend came back from the war http://myboyfriendcamebackfromth.ewar.ru/
    • http://www.vimeo.com/2177573 http://www.vimeo.com/2177573
    • Zefrank at Ted Talks http://www.ted.com/index.php/talks/ze_frank_s_nerdcore_comedy.html Trebor Scholz | The New School University | Eugene Lang | LCST 2031 A | Spring 2009
    • Spring Break
    • Political Net Activism week 8 March 23, 25 Required Reading: Mark Andrejevic, quot;iPolitics,quot; Mark Andrejevic, iSpy Surveillance and Power in the Interactive Era (Lawrence: University Press of Kansas, 2007) 187-210. Michael Y. Dartnell, quot;Insurgency Online as Global Witnessing The Web Activism of RAWA,quot; Michael Y. Dartnell, Insurgency Online Web Activism and Global Conflict (Toronto: University of Toronto Press, 2006) 46-72. Case Studies: Video Your Vote, Citizen Media (IndyMedia, OhMyNews), Meetup.com (H. Dean), Hello Garci, social media components of Barack Obama’s campaign, Wikileaks, The Daily Show, Tunisian Prison Map, Bahrain Google Earth, Myspace LA protest, Games for Change, Activist bloggers Trebor Scholz | The New School University | Eugene Lang | LCST 2031 A | Spring 2009
    • www.littlesis.org Trebor Scholz | The New School University | Eugene Lang | LCST 2031 A | Spring 2009
    • Trebor Scholz | The New School University | Eugene Lang | LCST 2031 A | Spring 2009
    • What Does It Take To Participate? week 9 March 30, April 1 Required Reading: ”The Internet and Youth Political Participation” Kann, M. First Monday. 27 Jul 2007. 31 Jul 2007 <http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/1977/1852> Suggested Reading: Warschauer, Mark. quot;Reconceptualizing the Digital Divide.quot; School of Information - University of Michigan: The iSchool at Michigan. 31 July 2002. 03 Jan. 2009 <http://www.si.umich.edu/~rfrost/courses/SI110/readings/DigiDivide/Rethinking_Digital_Divide.pdf>. Case Study: One Laptop Per Child Trebor Scholz | The New School University | Social Media LCST 2031 A | Spring 2009
    • Why Participate? week 10 April 6, 8 Required Reading: Gefen, David, and Catherine M. Ridings. quot;Virtual Community Attraction: Why People Hang Out Online.quot; Journal of Computer-Mediated Communication. 1 Nov 2004. 31 Jul 2007 <http://jcmc.indiana.edu/vol10/issue1/ridings_gefen.html#s2>. Trebor Scholz | The New School University | Social Media LCST 2031 A | Spring 2009
    • Got Ethics? Labor, Work, What? week 11 April 13, 15 Questions: What are ethical standards on both, the side of the users and the corporate platform providers? Does ethical behavior mean that we can’t have any more fun? How do the manifold activities of users on the Web qualify as labor or work? Required Reading: Mark Andrejevic, quot;iMonitoring,quot; Mark Andrejevic, iSpy Surveillance and Power in the Interactive Era (Lawrence: University Press of Kansas, 2007) 212-240. Tiziana Terranova, quot;Free Labour,quot; Tiziana Terranova, Network Culture (London: Pluto Press, 2004) 72-96. Trebor Scholz | The New School University | Social Media LCST 2031 A | Spring 2009
    • upload.wikimedia.org/wikipedia/commons/thumb/f/f6/Patent1 Trebor Scholz | The New School University | Eugene Lang | LCST 2031 A | Spring 2009
    • The Power of Users week 12 April 20, 22 Questions: What are some core characteristics of today’s social media? How can networked publics succeed? Between adaptation, negotiation, and all-out opposition- what are useful critical approaches to meaningful social change? Required Reading: Gao, Michelle, and Erin Hayes. quot;Facebook rebellion! | Online Gargoyle.quot; University of Illinois. 12 Sept. 2006. 25 Jan. 2009 <http://www.uni.uiuc.edu/gargoyle/2006/09/facebook_rebellion_1.htm>. Jill Walker Rettberg, quot;The Future of Weblogs,quot; Jill Walker Rettberg, Blogging (Cambridge: Polity, 2008) 154-168. Trebor Scholz | The New School University | Eugene Lang | LCST 2031 A | Spring 2009
    • Near Future Scenarios week 13 April 27, 29 Required Reading: Kazys Varnelis, Anne Friedberg quot;Place: The Networking of Public Space,quot;Kazys Varnelis, Networked Publics (Cambridge: Boston, 2008) 15-42. Ray Oldenburg, quot;Toward Better Times and Places,quot; Ray Oldenburg, The Great Good Place (New York: Marlowe, 1999) 285-312. Trebor Scholz | The New School University | Social Media LCST 2031 A | Spring 2009
    • images.townnews.com/nctimes.com/content/articles/2007/04/
    • Net Neutrality week 14 May 4, 6 Final Essay Due Film: The Net at Risk. Dir. Bill Moyers. Perf. Bill Moyers. Moyers on America. The Net at Risk. PBS. 18 Mar. 2007. 21 Jan. 2008 <http://www.pbs.org/moyers/moyersonamerica/net/index.html>. Trebor Scholz | The New School University | Eugene Lang | LCST 2031 A | Spring 2009
    • Presentations week 15 May 12, 14 Presentations Write letters to successors Write letters to successors Trebor Scholz | The New School University | Eugene Lang | LCST 2031 A | Spring 2009
    • Trebor Scholz scholzt@newschool.edu The New School University Twitter: trebors Blog: http://www.collectivate.net/journalisms This presentation is made public using the creative commons attribution, non-commercial, share alike license.