Good Practices on the Mobile Social Web

Slide 1: Mobile Social Networking Near future scenarios: heightened relational experiences among technologies, environments and humans Trebor Scholz Department of Media Study trebor@thing.net Creative Commons Attribution-NonCommercial-ShareAlike 2.0 Wednesday, November 28, 2007 1

Slide 2: http://www.eshopafrica.com/acatalog/Ga_Coffins.html Wednesday, November 28, 2007 2

Slide 3: Today, we are taking our online friends with us into the city and do things with them. networked sociality in meetspace and in traffic http://tinyurl.com/22ke9m Wednesday, November 28, 2007 3

Slide 4: 56% of the world population (6,7 bn) are mobile phone users 2009 3 billion cellphone users worldwide Wednesday, November 28, 2007 4

Slide 5: Typology rating, reviews social games tagging virtual world barcodes dating location based services mobile wikis Wednesday, November 28, 2007 5

Slide 6: Data driven (form is separate) Music Mobile content (text, audio, video) Ringtones AJAX Voice Games The Mobile Social Web Mobile search Services 3rd Party applications Micro payments SMS Multilingual Identity, phone as extension of one’s persona Location metadata Navigation Convergence Portable, light, small, fits in pocket Awareness Open API Small screen Battery Wednesday, November 28, 2007 6

Slide 7: Datablogging is a collaborative blogging platform that allows for extended data fields to be added to blog posts. http://tinyurl.com/35hq5d Wednesday, November 28, 2007 7

Slide 8: Wednesday, November 28, 2007 8

Slide 9: Small attention span, multitasking, always on, anywhere, expensive Internet IM Mobile SMS personalized expression very conversational spontaneous short threaded instantaneous high social bandwidth (emotions) transient dialogues reach less hassle Internet Email most connected rich messages (persistent storage) Express emotion in IM Wednesday, November 28, 2007 9

Slide 10: More than nine out of 10 12-year-olds in the UK now have a mobile phone, a survey has suggested. Almost 80% of the young people who took part in the research said they felt safer having a mobile and that they had a better social life as a result. http://news.bbc.co.uk/2/hi/business/5358784.stm Wednesday, November 28, 2007 10

Slide 11: Frequency with which mobile subscribers accessed social networking sites in the US, UK, Italy, France, Germany and Spain during the 3 month period ending June 2007. Source: M:Metrics, Inc., Copyright © 2007 http://www.accuracast.com/searchdailynews/mobile7471/123millionvisitorstomobilesocialnetworksinjune/ http://www.flickr.com/photo_zoom.gne?id=1150997139&size=o Wednesday, November 28, 2007 11

Slide 13: Good and bad mobile phone practices Wednesday, November 28, 2007 13

Slide 14: Cellphones while driving Cellphones in restaurant, cafes, etc Cellphones in everyday encounters Cost- charge per data per kb Wednesday, November 28, 2007 14

Slide 15: http://tinyurl.com/35cltv http://tinyurl.com/2j8mku Continuous Partial Attention Wednesday, November 28, 2007 15

Slide 16: The Pew Internet and American Life Projects surveyed more than 1200 professionals in 2004 about their prediction of the next decade of the Internet. They saw a more ubiquitous Internet embedded in miniaturized devices, clothes, cars, appliances, and they thought that "these networked devices will allow greater surveillance by governments and businesses." http://www.youtube.com/watch?v=RNJl9EEcsoE Wednesday, November 28, 2007 16

Slide 17: Facilitating arguably isolationist "conversations" Wednesday, November 28, 2007 17

Slide 18: We meet and “friend” more and more people in a mobile world. At the same time individuals experience more and more isolation and anxiety. http://tinyurl.com/2w2k94 Wednesday, November 28, 2007 18

Slide 19: Sterling is aware of the netherworld of networked labor when he draws parallels to coal miners, clarifying that today's coal miners of sorts may well have pristine white skin. (They sit, type and stare at screens. All day, every day. It ends up hurting them. It hurts them in ways that are slow enough and subtle enough to steal up on them. Shaping Things 134) http://tinyurl.com/2nwnps Wednesday, November 28, 2007 19

Slide 20: A Vertigo of Choice Today, we are swamped with trivial choices, which plague us with anxiety and depression. Noise is shot at us with increasing speed. Every step you make, every breath you take-- you have to respond to one influx or the other. http://tinyurl.com/2zo3yl Wednesday, November 28, 2007 20

Slide 21: The more we teach this megacomputer, the more it will assume responsibility for our knowing. It will become our memory. Then it will become our identity. In 2015 many people, when divorced from the Machine, won't feel like themselves - as if they'd had a lobotomy. Kevin Kelly: http://tinyurl.com/2xogfc Wednesday, November 28, 2007 21

Slide 22: By the time they complete their A levels, ... children have racked up: 10,000 hours playing video games 200,000 emails and texts sent and received 10,000 hours of digital mobile phone use 20,000 hours of watching TV 500,000 TV adverts watched just 5,000 hours of book reading http://tinyurl.com/yobpmz Wednesday, November 28, 2007 22

Slide 23: The first time I saw internet addiction officially announced as a problem among China's youth was in an article about a December, 2006 report from the Central Committee of the Communist Youth League. The report estimated that more than two million Chinese children and teenagers were addicted to the internet. The situation was called a "severe social problem that could threaten the nation's future." http://www.pewinternet.org/PPF/p/1199/pipcomments.asp Wednesday, November 28, 2007 23

Slide 24: Bullying by mobile phone “Mobile phones are a popular choice for bullies. Text messages provide complete anonymity. Many pay-as- you-go mobile phones can be bought over the counter and do not require proof of identity, nor is any record kept of the new owner. Calls made from these types of mobile phone are difficult to trace.” Wednesday, November 28, 2007 24

Slide 25: The context of the experience is hard to predict. http://tinyurl.com/2fzcmw Wednesday, November 28, 2007 25

Slide 26: http://www.totalobscurity.com/mind/e-leash/ Wednesday, November 28, 2007 26

Slide 27: Mobile Social Games Mobile data not just for work but also for leisure piratesmobilemultiplayer.com Wednesday, November 28, 2007 27

Slide 28: http://tinyurl.com/2rb5ea Wednesday, November 28, 2007 28

Slide 29: When I walk through the streets of Brooklyn my cell phone gets short SMS reminders from the land of Google calendar that get me going. http://tinyurl.com/2b2769 Wednesday, November 28, 2007 29

Slide 30: Then I sit in the park or cafe and enjoy the availability of a free wireless network. Its node just communicated with my laptop, both are amenable to each other until there is a stronger commercial signal that may overwhelm them. This battle over free or for-pay wireless network matters- free networks set expectations. Why would I go to elsewhere when I can get access here for free? http://tinyurl.com/ysldw6 Wednesday, November 28, 2007 30

Slide 31: 31 Wednesday, November 28, 2007 31

Slide 32: Tête-à-tête of things? A “thing-ly” takeover? Do you hear objects whisper to other networked objects? http://tinyurl.com/2ts2qe Wednesday, November 28, 2007 32

Slide 33: Networked objects are around and they make some things easier and they join our conversations by contributing data. We often attach affect to these networked things. How do all these things make us feel? Will children demand even more “screen time” from their parents? What would an emancipatory relationship with a networked object look like? Should we assume that there would be no exploitation of labor, no class differences, no poverty, no people without heath insurance, and no people without access to hardware or the network of networks in that near future scenario? What would a "unaligned alliance" of networked objects look like? http://tinyurl.com/28o5ff Wednesday, November 28, 2007 33

Slide 34: New fences in the public sphere(s) We already co-inhabit, co-perform in one world with all these networked objects. We experience the convergence of web technology, wireless networks and portable devices. http://www.ambientdevices.com/cat/images/GreenOrb_onwhite.jpg Wednesday, November 28, 2007 34

Slide 35: New fences in the public sphere(s) http://tinyurl.com/2w6v6o Wednesday, November 28, 2007 35

Slide 38: For the obscenely wealthy- Rem Koolhaas' Broadway Prada store offers a service that charges the object of your desire to your credit card merely by exiting the store with it. http://tinyurl.com/35hq5d Wednesday, November 28, 2007 38

Slide 39: The UPS delivery guy brings up that package from the gallery and I sign for it. I sign on a device that beams my signature right to the UPS mother ship. http://tinyurl.com/24foox Wednesday, November 28, 2007 39

Slide 41: Open Gardens Wednesday, November 28, 2007 41

Slide 42: Closed versus open standards Open is the new black http://tinyurl.com/ynntz7 http://tinyurl.com/28y4uo Wednesday, November 28, 2007 42

Slide 46: Our Own Rules for the Social Web and the Power to Enforce Them Wednesday, November 28, 2007 46

Slide 47: How do we exercise our power? By what protocols and agreements, tools, and policies to manage the asymmetrical relationship between platform owners and users ? Wednesday, November 28, 2007 47

Slide 48: One ID or one storage place for profiles One Friends list – mobile phone and online One subscription service – RSS, widgets… Wednesday, November 28, 2007 48

Slide 49: Bill of Rights We publicly assert that all users of the social web are entitled to certain fundamental rights, specifically: or co-ownership (Hodder) Ownership of their own personal information, including: - their own profile data - the list of people they are connected to - the activity stream of content they create; Control of whether and how such personal information is shared with others; and Freedom to grant persistent access to their personal information to trusted external sites. http://datasharingsummit.com/Bill%20of%20Rights Wednesday, November 28, 2007 49

Slide 50: http://tinyurl.com/3bjgd7 Wednesday, November 28, 2007 50

Slide 52: We own our navigational access stream Wednesday, November 28, 2007 52

Slide 53: We own the list of our friends We own the list of our friends Wednesday, November 28, 2007 53

Slide 54: Text We own our location http://www.brickhousesecurity.com/mommy-child-locator.html Wednesday, November 28, 2007 54

Slide 55: Bill of Rights Sites supporting these rights shall: Allow their users to syndicate their own profile data, their friends list, and the data that’s shared with them via the service, using a persistent URL or API token and open data formats; Allow their users to syndicate their own stream of activity outside the site; Allow their users to link from their profile pages to external identifiers in a public way; and Allow their users to discover who else they know is also on their site, using the same external identifiers made available for lookup within the service. http://datasharingsummit.com/Bill%20of%20Rights Wednesday, November 28, 2007 55

Slide 56: http://openid.net/ Profile and registration data: How do we quantify and manage profile data across lots of different sites. This is your first/last name, email address, avatar, etc. All of these create your profile. Profile update push: I’ve updated something in my profile and now I would like to push it to all of the sites that use this data. New email address? Great, push it out to all of the sites (or IMHO - get it from on place all the time). http://tinyurl.com/26c36h Wednesday, November 28, 2007 56

Slide 58: Sites to visit Wednesday, November 28, 2007 58

Slide 62: Moblr is a mobile video community. Videos shown on Moblr have been submitted by Moblr members, they have been shot either through a camera phone or any other device that allows video capture. It is free to publish your videos. Wednesday, November 28, 2007 62

Slide 65: Mobiles2Go GPS phone accurate to within 10-20 m Receive texts when a phone enters or leaves a zone Wednesday, November 28, 2007 65

Slide 66: tagging Access Delicious bookmarks on your mobile Wednesday, November 28, 2007 66

Slide 67: Dodgeball Rabble Flagr Socialight Friendstribe Treemo Hobnobster Twitter Jambo Veeker JuiceCaster Wadja Moblabber Zemble Nakama Zingku Wednesday, November 28, 2007 67

Slide 68: - end - please direct comments, additions, etc to trebor@thing.net Wednesday, November 28, 2007 68

Slideshare.net (beta)