Mobile Social Networking
                               Near future scenarios: heightened relational
                     ...
http://www.eshopafrica.com/acatalog/Ga_Coffins.html

Wednesday, November 28, 2007                                         ...
Today, we are taking our online friends with us
   into the city and do things with them.




                      networ...
56% of the world population
                               (6,7 bn) are mobile phone users


                             ...
Typology
                                 rating, reviews
                                 social games
                  ...
Data driven (form is separate)
                                                                      Music
               ...
Datablogging is a collaborative blogging platform that allows for
extended data fields to be added to blog posts.         ...
Wednesday, November 28, 2007   8
Small attention span, multitasking, always on, anywhere, expensive

                                           Internet IM...
More than nine out of 10 12-year-olds in the UK now
              have a mobile phone, a survey has suggested.

          ...
Frequency with which mobile subscribers accessed social networking sites in the US, UK, Italy,
   France, Germany and Spai...
Wednesday, November 28, 2007   12
Good and bad mobile phone practices




Wednesday, November 28, 2007                                         13
Cellphones while driving

                               Cellphones in restaurant, cafes, etc

                           ...
http://tinyurl.com/35cltv
                               http://tinyurl.com/2j8mku



    Continuous
    Partial
    Atten...
The Pew Internet and American Life Projects surveyed more
      than 1200 professionals in 2004 about their prediction of ...
Facilitating arguably isolationist quot;conversationsquot;




Wednesday, November 28, 2007                             17
We meet and “friend” more and more people in a
             mobile world. At the same time individuals
             experi...
Sterling is aware of the netherworld of networked
  labor when he draws parallels to coal miners,
  clarifying that today'...
A Vertigo of Choice

             Today, we are swamped with trivial choices, which plague
             us with anxiety an...
The more we teach this megacomputer, the more it will
       assume responsibility for our knowing. It will become our
   ...
By the time they complete their
                               A levels, ... children have racked up:

                   ...
The first time I saw internet addiction officially
              announced as a problem among China's youth was
          ...
Bullying by mobile phone

           “Mobile phones are a popular choice for bullies. Text
           messages provide com...
The context of the experience is hard to predict.


                                                    http://tinyurl.com...
http://www.totalobscurity.com/mind/e-leash/
Wednesday, November 28, 2007                   26
Mobile Social Games
                                     Mobile data not just for
                                     wor...
http://tinyurl.com/2rb5ea

Wednesday, November 28, 2007                           28
When I walk through the streets of Brooklyn my cell phone
     gets short SMS reminders from the land of Google calendar
 ...
Then I sit in the park or cafe and enjoy the availability of a
       free wireless network. Its node just communicated wi...
31


Wednesday, November 28, 2007        31
Tête-à-tête of things? A “thing-ly” takeover?
          Do you hear objects whisper to other networked objects?




      ...
Networked objects are around and they make some things
          easier and they join our conversations by contributing
  ...
New fences in the public sphere(s)


      We already co-inhabit, co-perform in one world with all these
      networked o...
New fences in the public sphere(s)




                                                             http://tinyurl.com/2w6...
Wednesday, November 28, 2007   36
Wednesday, November 28, 2007   37
For the obscenely wealthy- Rem Koolhaas' Broadway
        Prada store offers a service that charges the object of
        ...
The UPS delivery guy
       brings up that package
       from the gallery and I
       sign for it. I sign on a
       de...
Wednesday, November 28, 2007   40
Open Gardens




Wednesday, November 28, 2007                  41
Closed versus
                                                       open standards




                               Ope...
Wednesday, November 28, 2007   43
Wednesday, November 28, 2007   44
Wednesday, November 28, 2007   45
Our Own Rules for the Social Web and the
                               Power to Enforce Them




Wednesday, November 28, ...
How do we exercise our power? By what protocols and
        agreements, tools, and policies to manage the
        asymmetr...
One ID or one storage
                                place for profiles

                               One Friends list ...
Bill of Rights

  We publicly assert that all users of the social web are entitled to
  certain fundamental rights, specif...
http://tinyurl.com/3bjgd7



Wednesday, November 28, 2007                               50
Wednesday, November 28, 2007   51
We own our navigational access stream




Wednesday, November 28, 2007                     52
We own the list of our friends


                               We own the list of our friends




Wednesday, November 28,...
Text




      We own our location

                                      http://www.brickhousesecurity.com/mommy-child-lo...
Bill of Rights

       Sites supporting these rights shall:
       Allow their users to syndicate their own profile data, ...
http://openid.net/




   Profile and registration data: How do we quantify
   and manage profile data across lots of diff...
Wednesday, November 28, 2007   57
Sites to visit




Wednesday, November 28, 2007                    58
Wednesday, November 28, 2007   59
Wednesday, November 28, 2007   60
Wednesday, November 28, 2007   61
Moblr is a mobile video community.
             Videos shown on Moblr have been submitted by
             Moblr members, t...
Wednesday, November 28, 2007   63
Wednesday, November 28, 2007   64
Mobiles2Go
                               GPS phone
                               accurate to within 10-20 m
            ...
tagging




              Access Delicious bookmarks on your mobile




Wednesday, November 28, 2007                      ...
Dodgeball      Rabble
                               Flagr          Socialight
                               Friendstribe...
- end -

                           please direct comments, additions, etc
                                     to trebor@...
Wednesday, November 28, 2007   69
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Good Practices on the Mobile Social Web

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Good Practices on the Mobile Social Web

  1. 1. Mobile Social Networking Near future scenarios: heightened relational experiences among technologies, environments and humans Trebor Scholz Department of Media Study trebor@thing.net Creative Commons Attribution-NonCommercial-ShareAlike 2.0 Wednesday, November 28, 2007 1
  2. 2. http://www.eshopafrica.com/acatalog/Ga_Coffins.html Wednesday, November 28, 2007 2
  3. 3. Today, we are taking our online friends with us into the city and do things with them. networked sociality in meetspace and in traffic http://tinyurl.com/22ke9m Wednesday, November 28, 2007 3
  4. 4. 56% of the world population (6,7 bn) are mobile phone users 2009 3 billion cellphone users worldwide Wednesday, November 28, 2007 4
  5. 5. Typology rating, reviews social games tagging virtual world barcodes dating location based services mobile wikis Wednesday, November 28, 2007 5
  6. 6. Data driven (form is separate) Music Mobile content (text, audio, video) Ringtones AJAX Voice Games The Mobile Social Web Mobile search Services 3rd Party applications Micro payments SMS Multilingual Identity, phone as extension of one’s persona Location metadata Navigation Convergence Portable, light, small, fits in pocket Awareness Open API Small screen Battery Wednesday, November 28, 2007 6
  7. 7. Datablogging is a collaborative blogging platform that allows for extended data fields to be added to blog posts. http://tinyurl.com/35hq5d Wednesday, November 28, 2007 7
  8. 8. Wednesday, November 28, 2007 8
  9. 9. Small attention span, multitasking, always on, anywhere, expensive Internet IM Mobile SMS personalized expression very conversational spontaneous short threaded instantaneous high social bandwidth (emotions) transient dialogues reach less hassle Internet Email most connected rich messages (persistent storage) Express emotion in IM Wednesday, November 28, 2007 9
  10. 10. More than nine out of 10 12-year-olds in the UK now have a mobile phone, a survey has suggested. Almost 80% of the young people who took part in the research said they felt safer having a mobile and that they had a better social life as a result. http://news.bbc.co.uk/2/hi/business/5358784.stm Wednesday, November 28, 2007 10
  11. 11. Frequency with which mobile subscribers accessed social networking sites in the US, UK, Italy, France, Germany and Spain during the 3 month period ending June 2007. Source: M:Metrics, Inc., Copyright © 2007 http://www.accuracast.com/searchdailynews/mobile7471/123millionvisitorstomobilesocialnetworksinjune/ http://www.flickr.com/photo_zoom.gne?id=1150997139&size=o Wednesday, November 28, 2007 11
  12. 12. Wednesday, November 28, 2007 12
  13. 13. Good and bad mobile phone practices Wednesday, November 28, 2007 13
  14. 14. Cellphones while driving Cellphones in restaurant, cafes, etc Cellphones in everyday encounters Cost- charge per data per kb Wednesday, November 28, 2007 14
  15. 15. http://tinyurl.com/35cltv http://tinyurl.com/2j8mku Continuous Partial Attention Wednesday, November 28, 2007 15
  16. 16. The Pew Internet and American Life Projects surveyed more than 1200 professionals in 2004 about their prediction of the next decade of the Internet. They saw a more ubiquitous Internet embedded in miniaturized devices, clothes, cars, appliances, and they thought that quot;these networked devices will allow greater surveillance by governments and businesses.quot; http://www.youtube.com/watch?v=RNJl9EEcsoE Wednesday, November 28, 2007 16
  17. 17. Facilitating arguably isolationist quot;conversationsquot; Wednesday, November 28, 2007 17
  18. 18. We meet and “friend” more and more people in a mobile world. At the same time individuals experience more and more isolation and anxiety. http://tinyurl.com/2w2k94 Wednesday, November 28, 2007 18
  19. 19. Sterling is aware of the netherworld of networked labor when he draws parallels to coal miners, clarifying that today's coal miners of sorts may well have pristine white skin. (They sit, type and stare at screens. All day, every day. It ends up hurting them. It hurts them in ways that are slow enough and subtle enough to steal up on them. Shaping Things 134) http://tinyurl.com/2nwnps Wednesday, November 28, 2007 19
  20. 20. A Vertigo of Choice Today, we are swamped with trivial choices, which plague us with anxiety and depression. Noise is shot at us with increasing speed. Every step you make, every breath you take-- you have to respond to one influx or the other. http://tinyurl.com/2zo3yl Wednesday, November 28, 2007 20
  21. 21. The more we teach this megacomputer, the more it will assume responsibility for our knowing. It will become our memory. Then it will become our identity. In 2015 many people, when divorced from the Machine, won't feel like themselves - as if they'd had a lobotomy. Kevin Kelly: http://tinyurl.com/2xogfc Wednesday, November 28, 2007 21
  22. 22. By the time they complete their A levels, ... children have racked up: 10,000 hours playing video games 200,000 emails and texts sent and received 10,000 hours of digital mobile phone use 20,000 hours of watching TV 500,000 TV adverts watched just 5,000 hours of book reading http://tinyurl.com/yobpmz Wednesday, November 28, 2007 22
  23. 23. The first time I saw internet addiction officially announced as a problem among China's youth was in an article about a December, 2006 report from the Central Committee of the Communist Youth League. The report estimated that more than two million Chinese children and teenagers were addicted to the internet. The situation was called a quot;severe social problem that could threaten the nation's future.quot; http://www.pewinternet.org/PPF/p/1199/pipcomments.asp Wednesday, November 28, 2007 23
  24. 24. Bullying by mobile phone “Mobile phones are a popular choice for bullies. Text messages provide complete anonymity. Many pay-as- you-go mobile phones can be bought over the counter and do not require proof of identity, nor is any record kept of the new owner. Calls made from these types of mobile phone are difficult to trace.” Wednesday, November 28, 2007 24
  25. 25. The context of the experience is hard to predict. http://tinyurl.com/2fzcmw Wednesday, November 28, 2007 25
  26. 26. http://www.totalobscurity.com/mind/e-leash/ Wednesday, November 28, 2007 26
  27. 27. Mobile Social Games Mobile data not just for work but also for leisure piratesmobilemultiplayer.com Wednesday, November 28, 2007 27
  28. 28. http://tinyurl.com/2rb5ea Wednesday, November 28, 2007 28
  29. 29. When I walk through the streets of Brooklyn my cell phone gets short SMS reminders from the land of Google calendar that get me going. http://tinyurl.com/2b2769 Wednesday, November 28, 2007 29
  30. 30. Then I sit in the park or cafe and enjoy the availability of a free wireless network. Its node just communicated with my laptop, both are amenable to each other until there is a stronger commercial signal that may overwhelm them. This battle over free or for-pay wireless network matters- free networks set expectations. Why would I go to elsewhere when I can get access here for free? http://tinyurl.com/ysldw6 Wednesday, November 28, 2007 30
  31. 31. 31 Wednesday, November 28, 2007 31
  32. 32. Tête-à-tête of things? A “thing-ly” takeover? Do you hear objects whisper to other networked objects? http://tinyurl.com/2ts2qe Wednesday, November 28, 2007 32
  33. 33. Networked objects are around and they make some things easier and they join our conversations by contributing data. We often attach affect to these networked things. How do all these things make us feel? Will children demand even more “screen time” from their parents? What would an emancipatory relationship with a networked object look like? Should we assume that there would be no exploitation of labor, no class differences, no poverty, no people without heath insurance, and no people without access to hardware or the network of networks in that near future scenario? What would a quot;unaligned alliancequot; of networked objects look like? http://tinyurl.com/28o5ff Wednesday, November 28, 2007 33
  34. 34. New fences in the public sphere(s) We already co-inhabit, co-perform in one world with all these networked objects. We experience the convergence of web technology, wireless networks and portable devices. http://www.ambientdevices.com/cat/images/GreenOrb_onwhite.jpg Wednesday, November 28, 2007 34
  35. 35. New fences in the public sphere(s) http://tinyurl.com/2w6v6o Wednesday, November 28, 2007 35
  36. 36. Wednesday, November 28, 2007 36
  37. 37. Wednesday, November 28, 2007 37
  38. 38. For the obscenely wealthy- Rem Koolhaas' Broadway Prada store offers a service that charges the object of your desire to your credit card merely by exiting the store with it. http://tinyurl.com/35hq5d Wednesday, November 28, 2007 38
  39. 39. The UPS delivery guy brings up that package from the gallery and I sign for it. I sign on a device that beams my signature right to the UPS mother ship. http://tinyurl.com/24foox Wednesday, November 28, 2007 39
  40. 40. Wednesday, November 28, 2007 40
  41. 41. Open Gardens Wednesday, November 28, 2007 41
  42. 42. Closed versus open standards Open is the new black http://tinyurl.com/ynntz7 http://tinyurl.com/28y4uo Wednesday, November 28, 2007 42
  43. 43. Wednesday, November 28, 2007 43
  44. 44. Wednesday, November 28, 2007 44
  45. 45. Wednesday, November 28, 2007 45
  46. 46. Our Own Rules for the Social Web and the Power to Enforce Them Wednesday, November 28, 2007 46
  47. 47. How do we exercise our power? By what protocols and agreements, tools, and policies to manage the asymmetrical relationship between platform owners and users ? Wednesday, November 28, 2007 47
  48. 48. One ID or one storage place for profiles One Friends list – mobile phone and online One subscription service – RSS, widgets… Wednesday, November 28, 2007 48
  49. 49. Bill of Rights We publicly assert that all users of the social web are entitled to certain fundamental rights, specifically: or co-ownership (Hodder) Ownership of their own personal information, including: - their own profile data - the list of people they are connected to - the activity stream of content they create; Control of whether and how such personal information is shared with others; and Freedom to grant persistent access to their personal information to trusted external sites. http://datasharingsummit.com/Bill%20of%20Rights Wednesday, November 28, 2007 49
  50. 50. http://tinyurl.com/3bjgd7 Wednesday, November 28, 2007 50
  51. 51. Wednesday, November 28, 2007 51
  52. 52. We own our navigational access stream Wednesday, November 28, 2007 52
  53. 53. We own the list of our friends We own the list of our friends Wednesday, November 28, 2007 53
  54. 54. Text We own our location http://www.brickhousesecurity.com/mommy-child-locator.html Wednesday, November 28, 2007 54
  55. 55. Bill of Rights Sites supporting these rights shall: Allow their users to syndicate their own profile data, their friends list, and the data that’s shared with them via the service, using a persistent URL or API token and open data formats; Allow their users to syndicate their own stream of activity outside the site; Allow their users to link from their profile pages to external identifiers in a public way; and Allow their users to discover who else they know is also on their site, using the same external identifiers made available for lookup within the service. http://datasharingsummit.com/Bill%20of%20Rights Wednesday, November 28, 2007 55
  56. 56. http://openid.net/ Profile and registration data: How do we quantify and manage profile data across lots of different sites. This is your first/last name, email address, avatar, etc. All of these create your profile. Profile update push: I’ve updated something in my profile and now I would like to push it to all of the sites that use this data. New email address? Great, push it out to all of the sites (or IMHO - get it from on place all the time). http://tinyurl.com/26c36h Wednesday, November 28, 2007 56
  57. 57. Wednesday, November 28, 2007 57
  58. 58. Sites to visit Wednesday, November 28, 2007 58
  59. 59. Wednesday, November 28, 2007 59
  60. 60. Wednesday, November 28, 2007 60
  61. 61. Wednesday, November 28, 2007 61
  62. 62. Moblr is a mobile video community. Videos shown on Moblr have been submitted by Moblr members, they have been shot either through a camera phone or any other device that allows video capture. It is free to publish your videos. Wednesday, November 28, 2007 62
  63. 63. Wednesday, November 28, 2007 63
  64. 64. Wednesday, November 28, 2007 64
  65. 65. Mobiles2Go GPS phone accurate to within 10-20 m Receive texts when a phone enters or leaves a zone Wednesday, November 28, 2007 65
  66. 66. tagging Access Delicious bookmarks on your mobile Wednesday, November 28, 2007 66
  67. 67. Dodgeball Rabble Flagr Socialight Friendstribe Treemo Hobnobster Twitter Jambo Veeker JuiceCaster Wadja Moblabber Zemble Nakama Zingku Wednesday, November 28, 2007 67
  68. 68. - end - please direct comments, additions, etc to trebor@thing.net Wednesday, November 28, 2007 68
  69. 69. Wednesday, November 28, 2007 69
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