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Front Door Insights Presentation
 

Front Door Insights Presentation

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Introduction to Front Door Insights' Mobile Marketing Services. Contact us today for further information or a demo.

Introduction to Front Door Insights' Mobile Marketing Services. Contact us today for further information or a demo.

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    Front Door Insights Presentation Front Door Insights Presentation Presentation Transcript

    • 122 St. Albans Lane, Suite B Davidson, NC 28036 © Front Door Insights LLC. All Rights Reserved
    • Brand Loyalty & Customer Retention Services Engage your customers or end users in real-time using our SMS Text Message-based Mobile Feedback Management System™ Mobile Customer Satisfaction Surveys & Questionnaires Mobile Loyalty & Rewards Subscription Management Mobile Text Message & Email Marketing Mobile Coupons © Front Door Insights LLC. All Rights Reserved
    • Front Door Insights can deliver Results! Use our Mobile Marketing Services to make an immediate positive impact on your current Marketing Strategy and your Bottom Line. • Improve Customer Engagement • Reach Customers ‘On the Go’ • Improve Customer Experience & Staff Performance • Increase Customer Retention & Repeat Business • Increase your Return on Marketing Investment • Generate NEW REVENUE
    • Why Mobile Marketing? - Key Statistics at a glance • An SMS Text Message has an average read-rate of 95% and is typically read within 4 minutes of receipt. • 25% of US mobile users remember seeing mobile ads with over 50% of those users responding to the ads. • 77% of all US Mobile Cellular Subscribers send or receive text messages. (258 million USA mobile subscribers as of 7/2009) • Redemption rates on Mobile Coupons are typically higher than 20% compared to less than 5% for traditional Print Coupons. • 50% of people interacting with USA Short Codes (abbreviated telephone numbers for business/text use) are over the age of 35. Reach your Customers or End Users anytime and anywhere! **Statistics are from independent studies conducted by Nielsen Mobile, RCR Wireless & CTIA
    • Features & Benefits: Front Door Insights • 24/7 Web-based Access with Real-time Analytics & Actions • Launch Instant 2-way interaction Customer Engagement Activities in minutes (Mobile Customer Surveys, Loyalty & Rewards Opt-ins, Text to Vote, etc.) • Targeted Promotional SMS Text “Blasts” & Recurring Alerts • Instant Mobile Coupon delivery, Unique Mobile Coupon ID Codes generated with seamless reportable Coupon Activation statistics • Customizable, exportable reporting • Permission-based marketing compliant with the Mobile Marketing Association
    • A Dynamic & Flexible Marketing Platform • “Text to Vote”, “Text to Win”, “Text for Awards” “Text for Call Back” or “Text for Info” Campaigns can be set up and activated in minutes • Mobile SMS Text Menu Ordering for Restaurants • Loyalty & Rewards List Management: Use both SMS Text and Email! • Use SMS Text, Mobile Web or Internet to receive Survey/Poll/Voting Data & Loyalty and Rewards Subscriptions • Intra-Company SMS Text & Email Communication functionality
    • How does Front Door Insights work? 1. Customer or End-user sees Call to Action (Print, 2. A real time data feed to a web interface provides instant analytics, Web, Billboard) on Business Premises and sends in management dashboard and a single SMS text that includes the Client’s unique seamless Mobile Marketing options Mobile Marketing KEYWORD or SURVEY ID Code. for: Hardware? - Restaurants, Hotels End-user with Mobile - Retail Stores FDI does - Airlines SMS not require SMS Text Msg Text Msg specialized handsets: End-users SMS text de-coded simply send and logged an SMS Text from their mobile 3. Managementthe built-in Mobile Marketing feature to engage their in turn use obtain real time feedback on their business and can phone! Customer-base via permission-based SMS text promotions, coupons and incentives. (Instant Delivery or Targeted) Do I need to install software and licences? No – Front Door Insights is a web based solution that does not require installation of software on your existing systems and network!
    • Mobile Customer Satisfaction Surveys & Questionnaires • Obtain real-time & actionable information on your business or organization • Choose from 6 Different Question Types including Net Promoter Score© and Free-form Text Questions • Customer or End Users simply send in 1 SMS Text Message with their answers and feedback (Or use a Mobile Web or Internet Link) • Create real-time engagement and trust with your most valued stake-holders: Your Customers • Instant Tabulation, Instant Analytics, Exportable Reporting
    • Mobile Customer Satisfaction Surveys Survey Logic Use “High Impact Questions” to obtain actionable, high value data User including: Instructions • Advertising Placement Decisions & Effectiveness of your current advertising • How your customers view your business and whether or not they would recommend your business to friends or colleagues • Service & Product Quality Variety of • Demographic makeup of your Customers Question (Zip Codes, Age Groups, Gender) types • Visitation Statistics (Frequency, Time of Day, etc.) For Best Results 1. Determine Survey/Questionnaire Goals 2. Keep Surveys Concise & Focused 3. Consider offering Incentives to your Audience 4. Select the most appropriate Question type: (Multiple Choice, Rating Scale, Net Promoter Score, Free form text, Multiple Answer)
    • Mobile Loyalty & Rewards Subscription Management • Initiate a Mobile Customer Subscription Database in minutes • Invite your Customers to Subscribe via a “Call to Action” • Customers / End users Opt-in via a single SMS Text Message (or use a Mobile Web or Internet Link) • Choose a branded VANITY KEYWORD at no extra cost & encourage Viral Awareness (Ex. “Text BURGER to join the Burger Chef VIP Mobile Rewards Club” ) • Opted-in Customers are available for Mobile Marketing “Blasts” and recurring incentive-based messages, anytime & anywhere • Permission-based, customers can Opt-out at any time
    • Mobile Loyalty “Call to Action” : Two Examples
    • Built-in Mobile Marketing Functionality - Deliver your Coupon, Incentive or branded company announcement directly into the pocket of your Customers via “Blast” or targeted SMS Text Message - Simple interface, as easy as composing an email! - Reach your Customers anytime, anywhere! - Experience higher Redemption rates with Mobile Coupons Who is Texting? Over 1 Trillion Texts sent in USA in 2008! 82% of Americans between the ages of 18-24 now use SMS texts regularly 72% of Americans between the ages of 25-49 now use SMS texts regularly 53% of Americans engaging with Short Codes are 35 and older Source: Mobile Marketing Association, 2009
    • Mobile Coupon Engine • Our integrated Mobile Coupon Engine includes seamless generation of unique Mobile Coupon Codes tied to specific Mobile Subscribers and their cellular phone number • Attach Mobile Coupons to Survey response messages, Mobile Marketing “Blasts” or Opt-in Subscriptions • 24/7 access to Mobile Coupon campaign reports Mobile Coupon Process
    • Mobile Feedback Management System™ - sample view Instant Results, Automated Analytics •Multiple Graph/Chart Views •Trigger-based Mobile Marketing functionality •Drill down to Survey locations, Date Periods
    • Mobile Feedback Management System™ - sample view Customizable Surveys & Questionnaires •Select from multiple Question types •Configure Weight & Impact of Surveys & Individual Questions •Customize automatic SMS Text delivery to Survey Respondents
    • Further Information Contact us today for a personal consultation or Demo. Jump In! Call 888.632.1049 Nation-wide Availability, USA & Canada Join the Rewarding, Exciting world of Mobile Feedback & Mobile Marketing and concentrate on •Performance-based Pricing your core business – no Hardware, Infrastructure or Costly Telecommunications Management required. Instant Results •No Annual Contract Requirement Powerful Automated Analytics Built-in Mobile Marketing Functionality •Be Up and Running within 24 hours Build your Brand, Encourage Repeat Business and Drive Sales www.fdinsights.com sales@fdinsights.com