Cisco EBC Social Media Listening Center Launch EventPresentation Transcript
Social Media Listening Report:EBC SMLC Launch – October 24, 2012
• Analysis Objective: Monitor conversations related to the EBC SMLC Launch• Listening Scope: October 24-31, 2012• Search Terms: Keywords are specified in the SMLC EBC Topic Profile• Search Channels: Twitter, Facebook, Myspace, Comments, Images, Videos, Mainstream News, Blogs, Forums, Forum Replies• Data Source: Radian6 For questions regarding this report please contact firstname.lastname@example.org
• Volume of posts: 794 total mentions• 417 mentions of #ciscolistens• SMLC Launch was well received with overall sentiment neutral to positive• Various articles drove mentions and contributed to spikes in conversations: Cisco blog post about the unveiling Articles from Radian6, cmswire.com, holtz.com
#CiscoListens 417 mentions 34,832 twitter accounts reached 43,555 twitter impressions* Cisco Blog Post 5,747 twitter accounts reached 5,772 twitter impressions* Facebook 13,913 facebook reach 42 people talking about this 16 comments 520 Ustream video views*Total number of times tweets were delivered to timelines, including RTs Source for Twitter reach and impressions: TweetReach
“Cisco is transforming social mediamonitoring…”“Cisco is pioneering the physicallistening center”“Good discussion”“Cisco has over 1500 trained employeesocial advocates”
transforms 190 great 16 transforms 1 love 11 nice 10 cool 10 good 10 best 7 laggard success 5 1 awesome 5 wow 5
The Executive Social Media ListeningCenter located outside of our CMO andCEO’s offices displays real timelistening results as Cisco announces itsFY13 Q1 earnings results.