Cisco EBC Social Media Listening Center Launch Event

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  • Social Reach: Total number of audienceTwitter: Estimated 30K+ accounts reached and 40K+ impressions (total number of times tweets were delivered to timelines, including repeats)Source: TweetReach http://tweetreach.com/reach?q=%23ciscolistensFacebook Stream: 128 views
  • RT over 20 times: Tweet from @jowyang – Jeanette Gibson kicks off #ciscolistens . Social media listening center is a product Cisco is going to sell to brands
  • Cisco EBC Social Media Listening Center Launch Event

    1. 1. Social Media Listening Report:EBC SMLC Launch – October 24, 2012
    2. 2. • Analysis Objective: Monitor conversations related to the EBC SMLC Launch• Listening Scope: October 24-31, 2012• Search Terms: Keywords are specified in the SMLC EBC Topic Profile• Search Channels: Twitter, Facebook, Myspace, Comments, Images, Videos, Mainstream News, Blogs, Forums, Forum Replies• Data Source: Radian6 For questions regarding this report please contact smlc-core@cisco.com
    3. 3. • Volume of posts: 794 total mentions• 417 mentions of #ciscolistens• SMLC Launch was well received with overall sentiment neutral to positive• Various articles drove mentions and contributed to spikes in conversations:  Cisco blog post about the unveiling  Articles from Radian6, cmswire.com, holtz.com
    4. 4. #CiscoListens  417 mentions  34,832 twitter accounts reached  43,555 twitter impressions* Cisco Blog Post  5,747 twitter accounts reached  5,772 twitter impressions* Facebook  13,913 facebook reach  42 people talking about this  16 comments  520 Ustream video views*Total number of times tweets were delivered to timelines, including RTs Source for Twitter reach and impressions: TweetReach
    5. 5. “Cisco is transforming social mediamonitoring…”“Cisco is pioneering the physicallistening center”“Good discussion”“Cisco has over 1500 trained employeesocial advocates”
    6. 6. transforms 190 great 16 transforms 1 love 11 nice 10 cool 10 good 10 best 7 laggard success 5 1 awesome 5 wow 5
    7. 7. 757Total Tweets
    8. 8. 20 retweets
    9. 9. The Executive Social Media ListeningCenter located outside of our CMO andCEO’s offices displays real timelistening results as Cisco announces itsFY13 Q1 earnings results.
    10. 10. Thank You

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