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Why Video Why Video Presentation Transcript

  • When technology becomes technically boring, it becomes socially interesting. - Clay ShirkyPOPTECH
  • 1995 2005 2006 2010 justin.tv Lenz v. Universal Music Corpclosed source open source WHIPPLEHILL
  • US broadband penetrationgrew to 88.82% in March 2008.Figure 1: Web Connection Speed Trends - Home Users (US)Source: Nielsen//NetRatings
  • + Inexpensive Non-linear Video Editingand others ...
  • A Perfect Storm- Abundance Bandwidth- Proliferation of Video Cameras- Non-linear Editing for everyone- Devices like AppleTVs, iPads, etc. WHIPPLEHILL
  • Online Video Now More than 50% of Internet TrafficProportion of Total U.S. Internet Traffic Source: Limelight Networks © 2010 Brightcove, Inc. All Rights Reserved. 4
  • Cognitive Surplus in the 80’s
  • 1 Billion Users this August (2012)
  • Okay, sonow what ?
  • If we’re going tomaximize, we mustget organized!
  • 1. Shooting 2. Editing 3. Distributing Video Video VideoWho? Who? Where?What? What? (Strategy)Where?When?- Students - Communication - Admission- Teachers - Students - Alumni- Coaches - Faculty - Parents- Parents - Outsource? - Faculty- Professionals? - Your Website - Youtube - Facebook
  • The Reaction
  • Skype Multiplication Competition
  • S RK O E TW N L A CISO http://manyeyes.alphaworks.ibm.com/manyeyes/
  • </presentation>