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Social Currency and Old Photos

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2011 CAIS CSA

2011 CAIS CSA

Published in Technology
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  • 1. Travis Warren WhippleHill, Inc travisw@whipplehill.comGenerating SocialCurrency with Old Photos
  • 2. FLICKR/POPTECH
  • 3. "When technology becomes technically boring, it becomes socially interesting"FLICKR/POPTECH
  • 4. A Standard Life study suggests 28 to 40-year-olds dont plan for the future because they prefer to reminisce about past times. Yet experts say nostalgia can give meaning to our seemingly dull lives. - “What is nostalgia good for?” Researchers at the University of Southampton in the U.K. have also found nostalgia to be a potent mood booster. Since memories often starThinking of good memories for just 20 important people in our lives, theyminutes a day can make people more cheerful may give us a comforting sense ofthan they were the week before, and happier belonging.than if they think of their current lives, reportresearchers from Loyola University.
  • 5. TaggingLibrary of Congress | horse | dog | shepherd | montana | GravellyRange | Madison County | field | 1942 | August | collie | russell | lee| russelllee | work | country | lone ranger | sheltie | marlboro man |man | cowboy | horseback | great plains | transparency | big sky |plains | prairie | loyalty | pride | weathered | white horse | devotion |mans best friend | saddle | loyal | cowboy hat | blue sky | coat |gloves | grass | stirrup | bridle | reins | tumble weed | clouds | hills |Americana | cachorro | cavalo | cão | pastor | grass land | flea-bittenhorse | chien | caballo | cheval | indian | stoic | sheepdog | farm dog| home | range | canine | animal | clowns | maria | jose | fernando |abba | baba | aladdin | feathers | master and servant
  • 6. TaggingLibrary of Congress | horse | dog | shepherd | montana | Gravelly Range| Madison County | field | 1942 | August | collie | russell | lee | russelllee| work | country | lone ranger | sheltie | marlboro man | man | cowboy |horseback | great plains | transparency | big sky | plains | prairie |loyalty | pride | weathered | white horse | devotion | mans best friend |saddle | loyal | cowboy hat | blue sky | coat | gloves | grass | stirrup |bridle | reins | tumble weed | clouds | hills | Americana | cachorro |cavalo | cão | pastor | grass land | flea-bitten horse | chien | caballo |cheval | indian | stoic | sheepdog | farm dog | home | range | canine |animal | clowns | maria | jose | fernando | abba | baba | aladdin |feathers | master and servant
  • 7. FolksonomyLibrary of Congress | horse | dog | shepherd | montana | Gravelly Range| Madison County | field | 1942 | August | collie | russell | lee | russelllee| work | country | lone ranger | sheltie | marlboro man | man | cowboy |horseback | great plains | transparency | big sky | plains | prairie |loyalty | pride | weathered | white horse | devotion | mans best friend |saddle | loyal | cowboy hat | blue sky | coat | gloves | grass | stirrup |bridle | reins | tumble weed | clouds | hills | Americana | cachorro |cavalo | cão | pastor | grass land | flea-bitten horse | chien | caballo |cheval | indian | stoic | sheepdog | farm dog | home | range | canine |animal | clowns | maria | jose | fernando | abba | baba | aladdin |feathers | master and servant
  • 8. Now What?
  • 9. Honored Alumni Reunion- happens annually- tied to board meeting
  • 10. http://www.mpix.com
  • 11. 40302010 0 13-17 18-24 25-34 35-44 45-54 55+ 2004 1994 1984 1974 1973 - DEMOGRAPHIC SWEET SPOT
  • 12. 100 90 80PHOTO VIEWS 70 60 50 40 30 20 10 0
  • 13. +1 -1
  • 14. +1 -1+1
  • 15. +1+1
  • 16. Where are we?- Slideshows- Framed Prints- Email Stewardship Pages- use them on Chuck’s Corner- Flickr Drive-bys- Starting Conversations on Facebook & Twitter
  • 17. Where now?
  • 18. POPTECH
  • 19. ime free t ative umul ld’s c e wor for th ities ssibil e w po les n et enabintern
  • 20. TRAVISWARREN_123
  • 21. proctorarchives
  • 22. proctorarchives
  • 23. proctorarchives
  • 24. user Proctor Academy group member New Hampshirecollection set photo
  • 25. Homepage Proctor Archives members user Proctor Academy Proctor In Focus other members New2008/09 Hampshire2009/10HockeyTheater
  • 26. </presentation>
  • 27. http://en.wikipedia.org/wiki/Social_currencySocial currency can be divided into six dimensions or levers:It is about creating a sense of community and by that a strong affiliationbetween customers, consumers and users of a brand. Having socialcurrency increases a brandʼs engagement with consumers and interactionwith customers, and by that adding to the customer conversation aroundthe brand, it grants access to information and knowledge, which is beingshared within the customer base. Belonging to a group also helps users of abrand to grow personally by accessing new utility and also developing theirown identity in the respective peer group. A strong attachment to a brandwill also be a core driver for an active advocacy recommending or evendefending the brand.