Mobile Internet &Independent SchoolsApril 21, 2011Travis WarrenWHIPPLEHILL
WHIPPLEHILL
2007   2011
WHIPPLEHILL
SMART PHONES?   15%   No         Yes         85%               Source: Parent Survey Fall 2010
DO YOU TEXT?   15%   No         Yes         85%               Source: Parent Survey Fall 2010
WHIPPLEHILL
Internet : Mobile v. DesktopNative AppsMobile WebQR CodesMobile VideoLocation Based
Mobile v. Desktop
Personal DevicesLocation Aware
Consider Screen Size (i.e. iPhone v iPad)Design for TouchUser Interface Conventions
NO FLASH?
HTML5
HTML5
iPads
http://www.angrycreative.se/
http://www.angrycreative.se/
Native Apps
WHIPPLEHILL
WHEN TO BUILD NATIVE?Are you building a utility or game?Does your app need to be used without theinternet?Is your app goin...
Native Apps              WHIPPLEHILL
!WHIPPLEHILL
Mobile Web
HTML 5         WHIPPLEHILL
SYNTACTICAL FEATURES<audio><video><canvas>
<video></video>
CSSEffectsAnimationCross Browser SupportAlternative to Flash
Option 1.         Option 2.   Podium          Ecosystem    |               |    + -- Mobile     + -- Terriblyclever
Option 2.               Option 3. Ecosystem               Podium  |                       |  + -- Terriblyclever     + -- ...
QR Codes
QR = “Quick Read” a new kind of barcode
http://qrcode.kaywa.com/
Mobile Video
WHIPPLEHILL
What is a web video?- Video that plays in a browser.- Typically Flash based video- Increasingly shifting to HTML5 (H.264) ...
Types of video?- Progressive Download- Streaming- Sharing (Youtube.com, Vimeo.com)- Live Streaming (USTREAM.com, Livestrea...
$   $   $        WHIPPLEHILL
US broadband penetrationgrew to 88.82% in March 2008.                                                          +Figure 1: ...
Online Video Growth       Monthly Video Views (in billions)                                                               ...
Online Video Now More than 50% of Internet TrafficProportion of Total U.S. Internet Traffic                               ...
Distribution of Online Video ViewscomScoreShare of Video Sessions                                     © 2010 Brightcove, I...
WHIPPLEHILL
Location Based
“Check In”
Mobile & independent schools
Mobile & independent schools
Mobile & independent schools
Mobile & independent schools
Mobile & independent schools
Mobile & independent schools
Mobile & independent schools
Mobile & independent schools
Mobile & independent schools
Mobile & independent schools
Mobile & independent schools
Mobile & independent schools
Mobile & independent schools
Mobile & independent schools
Mobile & independent schools
Mobile & independent schools
Mobile & independent schools
Mobile & independent schools
Mobile & independent schools
Mobile & independent schools
Mobile & independent schools
Mobile & independent schools
Mobile & independent schools
Mobile & independent schools
Mobile & independent schools
Mobile & independent schools
Mobile & independent schools
Mobile & independent schools
Mobile & independent schools
Mobile & independent schools
Mobile & independent schools
Mobile & independent schools
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Mobile & independent schools

  1. 1. Mobile Internet &Independent SchoolsApril 21, 2011Travis WarrenWHIPPLEHILL
  2. 2. WHIPPLEHILL
  3. 3. 2007 2011
  4. 4. WHIPPLEHILL
  5. 5. SMART PHONES? 15% No Yes 85% Source: Parent Survey Fall 2010
  6. 6. DO YOU TEXT? 15% No Yes 85% Source: Parent Survey Fall 2010
  7. 7. WHIPPLEHILL
  8. 8. Internet : Mobile v. DesktopNative AppsMobile WebQR CodesMobile VideoLocation Based
  9. 9. Mobile v. Desktop
  10. 10. Personal DevicesLocation Aware
  11. 11. Consider Screen Size (i.e. iPhone v iPad)Design for TouchUser Interface Conventions
  12. 12. NO FLASH?
  13. 13. HTML5
  14. 14. HTML5
  15. 15. iPads
  16. 16. http://www.angrycreative.se/
  17. 17. http://www.angrycreative.se/
  18. 18. Native Apps
  19. 19. WHIPPLEHILL
  20. 20. WHEN TO BUILD NATIVE?Are you building a utility or game?Does your app need to be used without theinternet?Is your app going to make extensive use of theDialer, GPS, Mail Clients?
  21. 21. Native Apps WHIPPLEHILL
  22. 22. !WHIPPLEHILL
  23. 23. Mobile Web
  24. 24. HTML 5 WHIPPLEHILL
  25. 25. SYNTACTICAL FEATURES<audio><video><canvas>
  26. 26. <video></video>
  27. 27. CSSEffectsAnimationCross Browser SupportAlternative to Flash
  28. 28. Option 1. Option 2. Podium Ecosystem | | + -- Mobile + -- Terriblyclever
  29. 29. Option 2. Option 3. Ecosystem Podium | | + -- Terriblyclever + -- Mobile JQuery http://jquerymobile.com/ 11 20
  30. 30. QR Codes
  31. 31. QR = “Quick Read” a new kind of barcode
  32. 32. http://qrcode.kaywa.com/
  33. 33. Mobile Video
  34. 34. WHIPPLEHILL
  35. 35. What is a web video?- Video that plays in a browser.- Typically Flash based video- Increasingly shifting to HTML5 (H.264) WHIPPLEHILL
  36. 36. Types of video?- Progressive Download- Streaming- Sharing (Youtube.com, Vimeo.com)- Live Streaming (USTREAM.com, Livestream.com) WHIPPLEHILL
  37. 37. $ $ $ WHIPPLEHILL
  38. 38. US broadband penetrationgrew to 88.82% in March 2008. +Figure 1: Web Connection Speed Trends - Home Users (US)Source: Nielsen//NetRatings
  39. 39. Online Video Growth Monthly Video Views (in billions) Source: comScore © 2010 Brightcove, Inc. All Rights Reserved. 3
  40. 40. Online Video Now More than 50% of Internet TrafficProportion of Total U.S. Internet Traffic Source: Limelight Networks © 2010 Brightcove, Inc. All Rights Reserved. 4
  41. 41. Distribution of Online Video ViewscomScoreShare of Video Sessions © 2010 Brightcove, Inc. All Rights Reserved. 5
  42. 42. WHIPPLEHILL
  43. 43. Location Based
  44. 44. “Check In”

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