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AISAP -   Marketing To Millennials
 

AISAP - Marketing To Millennials

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Turnaround & WhippleHill Co-present.

Turnaround & WhippleHill Co-present.

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    AISAP -   Marketing To Millennials AISAP - Marketing To Millennials Presentation Transcript

    • + A Guide to Millennial Reaching Prospective Marketing: Students AISAP Webinar 8.26.09
    • + Millennial Marketing
    • + The Millennials—Who are they? •  Born between 1980-2000(?) •  Theyare sociable, optimistic, talented, well-educated, collaborative, open-minded •  Teamoriented and very reliant on their peers Millennial Marketing
    • + The Millennials—Who are they? (continued) •  All winners (everyone gets a trophy) •  Coddled by parents •  Priorities: They come first •  Pressured to succeed—good grades, good school or college, good job Millennial Marketing
    • Millennial Marketing
    • + The Millennials #1 Friends and Lifestyle Millennial Marketing
    • + The Millennials “I Liked the French Fries “I Liked at Lunch.” the French Fries at Lunch.” Millennial Marketing
    • + Branding and Millennials Millennial Marketing
    • The Orchestra — Andrea Jarrell, Communications Strategist Millennial Marketing
    • + The Violin The Clarinet I Liked the French Fries at Lunch Millennial Marketing
    • + The Violin The Clarinet I Liked the French Fries at Lunch Millennial Marketing
    • + “Don’t speak down How to Connect with Young People to them.” — Josh Shipp, Youth Speaker I Liked the French Fries at Lunch Millennial Marketing
    • + “Offer up a good story.” How to Connect with Young People — Josh Shipp, Youth Speaker I Liked the French Fries at Lunch Millennial Marketing
    • + “Don’t overestimate How to Connect their with Young People differences.” — Josh Shipp, Youth Speaker I Liked the French Fries at Lunch Millennial Marketing
    • + Reach the Millennials in Print [It’s still cool] Millennial Marketing
    • + Millennial Marketing
    • Cool Viewbooks + Millennial Marketing
    • Cool Viewbooks + Millennial Marketing
    • Cool Viewbooks + Millennial Marketing
    • Cool Viewbooks + “You Are the Heroine of Your Story” Millennial Marketing
    • Cool Viewbooks + Millennial Marketing
    • Cool Viewbooks + Millennial Marketing
    • + The Millennials Tech savvy to a point where electronics are an extension of their bodies. Millennial Marketing
    • + Reach the Millennials Online [It’s really cool] Millennial Marketing
    • How brand savvy are teens? http://today.msnbc.msn.com/id/26184891/vp/32384778#32369988 Monday, August 31, 2009
    • http://www.nytimes.com/2009/08/19/education/19college.html Monday, August 31, 2009
    • Neil Howe Author Demographer Historian Economist Monday, August 31, 2009
    • http://www.lifecourse.com/ WHIPPLEHILL Monday, August 31, 2009
    • Boomer Parents children born in 80s Xer Parents children born in 90s 1982 Millennial, Generation Y, Echo Boomers WHIPPLEHILL Monday, August 31, 2009
    • Generation X - Xers are now age 28 to 48 - “Baby Bust” - 1995, with Kindergarten, Xers began to take over as k 12 school parents - 12 years later (2008) all parents are Xers WHIPPLEHILL Monday, August 31, 2009
    • Generation X - 60’s Society put Childhood at the bottom of its priorities - 70‘s Divorce revolution - Culture became very anti-child (zero population growth movement) - Evil child movie era WHIPPLEHILL Monday, August 31, 2009
    • 1980’s - Need to do a better job with kids - “Baby on Board” & Mini Vans - Child home protection industry - Drug abuse, crime, abortion .. receding WHIPPLEHILL Monday, August 31, 2009
    • Monday, August 31, 2009
    • “Millennial have the best relationships with the parents of any generation measured in the post war era” - Howe ipod overlap WHIPPLEHILL Monday, August 31, 2009
    • Monday, August 31, 2009
    • Monday, August 31, 2009
    • GenX Parents their view of schools - Price Shopping (boomers how much i paid for my BMW, Xers how little) - Modular Mentality (i want this, i don’t want this.. with boomers it was a package deal) - Transparency, standards, ROI - Data driven decision.. (in god we trust all others bring data - Edward Demming) - Personal Accountability - Real-time service (the FedX standard) - Hi-tech search for credential substitutes WHIPPLEHILL Monday, August 31, 2009
    • Monday, August 31, 2009
    • Millennials are moving technology back to the community. 24x7 peer to peer. Email, Chat rooms, IM, Webcams Social Networking Most connected generation in history (this generation completely foreign to boomer) WHIPPLEHILL Monday, August 31, 2009
    • Millennial Students - Special Generation (they’ve been told) - Sheltered Generation (Xers compensating) - Confident Generation - Team Oriented - Conventional (‘Hero’ archetype) - Pressured - Achieving WHIPPLEHILL Monday, August 31, 2009
    • Knowing all this, how do we influence the way people see your school? Monday, August 31, 2009
    • Communication Models Mass Media CLAY SHIRKY WHIPPLEHILL Monday, August 31, 2009
    • Communication Models Social Media CLAY SHIRKY WHIPPLEHILL Monday, August 31, 2009
    • Group Action Just Got Easier “Internet, Mobile phones and the applications built on top of them have transformed the way groups of people come together, share things and get things done.” - Clay Shirky Monday, August 31, 2009
    • The models that will excel in the next few years will rely on new forms of creation, some of which will be done by professionals, some by amateurs, some by crowds, and some by machines.” “Not an Upgrade - an Upheaval” - Clay Shirky Monday, August 31, 2009
    • worcester academy -site:worcesteracademy.org Monday, August 31, 2009
    • Monday, August 31, 2009
    • craiglist Monday, August 31, 2009
    • FAQs Example 1 Monday, August 31, 2009
    • Q FA LD O 27 Monday, August 31, 2009
    • Q FA EW N Monday, August 31, 2009
    • Monday, August 31, 2009
    • Blog Comments Example 2 Monday, August 31, 2009
    • Monday, August 31, 2009
    • Monday, August 31, 2009
    • Monday, August 31, 2009
    • Monday, August 31, 2009
    • Can’t simply bolt social media on to your web site. WHIPPLEHILL Monday, August 31, 2009
    • Can’t simply bolt social media on to your web site. WHIPPLEHILL Monday, August 31, 2009
    • Mash-ups Example 3 Monday, August 31, 2009
    • /BRIANSOLIS Monday, August 31, 2009
    • Monday, August 31, 2009
    • Monday, August 31, 2009
    • Blog Comments Example 4 Monday, August 31, 2009
    • Monday, August 31, 2009
    • Monday, August 31, 2009
    • Finale Example 6,7,8,9 & 10 Monday, August 31, 2009
    • Monday, August 31, 2009
    • Monday, August 31, 2009
    • Monday, August 31, 2009
    • Monday, August 31, 2009
    • Monday, August 31, 2009
    • Monday, August 31, 2009
    • WHIPPLEHILL Monday, August 31, 2009
    • WHIPPLEHILL Monday, August 31, 2009
    • WHIPPLEHILL Monday, August 31, 2009
    • The Bottom line Need a strategy, not a website ! WHIPPLEHILL Monday, August 31, 2009
    • www.whipplehill.com Thank you for coming! www.turnaroundmkt.com