+                A Guide to
    Millennial   Reaching
                 Prospective
    Marketing:   Students



          ...
+




    Millennial Marketing
+
    The Millennials—Who are they?

    •  Born   between 1980-2000(?)
    •  Theyare sociable, optimistic,
     talented...
+
    The Millennials—Who are they?
    (continued)



    •  All   winners (everyone gets a trophy)
    •  Coddled    by ...
Millennial Marketing
+
    The Millennials

                       #1
                       Friends
                       and
               ...
+
    The Millennials
    “I Liked
     the French Fries
     “I Liked
     at Lunch.”
      the French Fries
      at Lun...
+




Branding and Millennials




    Millennial Marketing
The Orchestra




  — Andrea Jarrell, Communications Strategist



 Millennial Marketing
+


The Violin
The Clarinet




I Liked the French Fries at Lunch
                                    Millennial Marketing
+


The Violin
The Clarinet




I Liked the French Fries at Lunch
                                    Millennial Marketing
+
                                             “Don’t
                                        speak down
How to Connect
wi...
+
                                        “Offer up a
                                         good story.”
How to Connect...
+
                                      “Don’t
                                       overestimate
How to Connect         ...
+




Reach the Millennials in Print
[It’s still cool]



     Millennial Marketing
+




    Millennial Marketing
Cool
                      Viewbooks




+




    Millennial Marketing
Cool
                      Viewbooks




+




    Millennial Marketing
Cool
                      Viewbooks




+




    Millennial Marketing
Cool
                                          Viewbooks




+

    “You Are the Heroine of Your Story”


             Mil...
Cool
                      Viewbooks




+




    Millennial Marketing
Cool
                      Viewbooks




+




    Millennial Marketing
+
    The Millennials

    Tech savvy
        to a point
             where electronics are

    an extension of their   b...
+




Reach the Millennials Online
[It’s really cool]



     Millennial Marketing
How brand savvy are teens?
                          http://today.msnbc.msn.com/id/26184891/vp/32384778#32369988

Monday, ...
http://www.nytimes.com/2009/08/19/education/19college.html




Monday, August 31, 2009
Neil Howe

         Author
         Demographer
         Historian
         Economist




Monday, August 31, 2009
http://www.lifecourse.com/
                                               WHIPPLEHILL

Monday, August 31, 2009
Boomer Parents
                          children born in 80s
                                                            ...
Generation X

                          - Xers are now age 28 to 48

                          - “Baby Bust”

            ...
Generation X
                          - 60’s Society put Childhood at the
                            bottom of its prior...
1980’s

                          - Need to do a better job with kids

                          - “Baby on Board” & Mini ...
Monday, August 31, 2009
“Millennial have the best relationships
                           with the parents of any generation
                    ...
Monday, August 31, 2009
Monday, August 31, 2009
GenX Parents
                                              their view of schools

                          -   Price Shop...
Monday, August 31, 2009
Millennials are moving technology
                          back to the community.

                          24x7 peer to...
Millennial Students
                          -   Special Generation
                              (they’ve been told)

  ...
Knowing all this,
                          how do we influence the way
                            people see your school...
Communication Models
     Mass Media




      CLAY SHIRKY           WHIPPLEHILL

Monday, August 31, 2009
Communication Models
     Social Media




      CLAY SHIRKY           WHIPPLEHILL

Monday, August 31, 2009
Group
                          Action
                          Just
                          Got
                      ...
The models that will excel in the next few
                  years will rely on new forms of creation, some
              ...
worcester academy -site:worcesteracademy.org




Monday, August 31, 2009
Monday, August 31, 2009
craiglist




Monday, August 31, 2009
FAQs
                          Example 1




Monday, August 31, 2009
Q
            FA
       LD
     O




                          27



Monday, August 31, 2009
Q
           FA
      EW
    N




Monday, August 31, 2009
Monday, August 31, 2009
Blog Comments
                              Example 2




Monday, August 31, 2009
Monday, August 31, 2009
Monday, August 31, 2009
Monday, August 31, 2009
Monday, August 31, 2009
Can’t simply
                            bolt social
                           media on to
                          your...
Can’t simply
                            bolt social
                           media on to
                          your...
Mash-ups
                            Example 3




Monday, August 31, 2009
/BRIANSOLIS

Monday, August 31, 2009
Monday, August 31, 2009
Monday, August 31, 2009
Blog Comments
                              Example 4




Monday, August 31, 2009
Monday, August 31, 2009
Monday, August 31, 2009
Finale
                          Example 6,7,8,9 & 10




Monday, August 31, 2009
Monday, August 31, 2009
Monday, August 31, 2009
Monday, August 31, 2009
Monday, August 31, 2009
Monday, August 31, 2009
Monday, August 31, 2009
WHIPPLEHILL

Monday, August 31, 2009
WHIPPLEHILL

Monday, August 31, 2009
WHIPPLEHILL

Monday, August 31, 2009
The Bottom line

                          Need a strategy,
                          not a website !


                  ...
www.whipplehill.com

 Thank
 you for
coming!
     www.turnaroundmkt.com
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AISAP - Marketing To Millennials

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AISAP - Marketing To Millennials

  1. 1. + A Guide to Millennial Reaching Prospective Marketing: Students AISAP Webinar 8.26.09
  2. 2. + Millennial Marketing
  3. 3. + The Millennials—Who are they? •  Born between 1980-2000(?) •  Theyare sociable, optimistic, talented, well-educated, collaborative, open-minded •  Teamoriented and very reliant on their peers Millennial Marketing
  4. 4. + The Millennials—Who are they? (continued) •  All winners (everyone gets a trophy) •  Coddled by parents •  Priorities: They come first •  Pressured to succeed—good grades, good school or college, good job Millennial Marketing
  5. 5. Millennial Marketing
  6. 6. + The Millennials #1 Friends and Lifestyle Millennial Marketing
  7. 7. + The Millennials “I Liked the French Fries “I Liked at Lunch.” the French Fries at Lunch.” Millennial Marketing
  8. 8. + Branding and Millennials Millennial Marketing
  9. 9. The Orchestra — Andrea Jarrell, Communications Strategist Millennial Marketing
  10. 10. + The Violin The Clarinet I Liked the French Fries at Lunch Millennial Marketing
  11. 11. + The Violin The Clarinet I Liked the French Fries at Lunch Millennial Marketing
  12. 12. + “Don’t speak down How to Connect with Young People to them.” — Josh Shipp, Youth Speaker I Liked the French Fries at Lunch Millennial Marketing
  13. 13. + “Offer up a good story.” How to Connect with Young People — Josh Shipp, Youth Speaker I Liked the French Fries at Lunch Millennial Marketing
  14. 14. + “Don’t overestimate How to Connect their with Young People differences.” — Josh Shipp, Youth Speaker I Liked the French Fries at Lunch Millennial Marketing
  15. 15. + Reach the Millennials in Print [It’s still cool] Millennial Marketing
  16. 16. + Millennial Marketing
  17. 17. Cool Viewbooks + Millennial Marketing
  18. 18. Cool Viewbooks + Millennial Marketing
  19. 19. Cool Viewbooks + Millennial Marketing
  20. 20. Cool Viewbooks + “You Are the Heroine of Your Story” Millennial Marketing
  21. 21. Cool Viewbooks + Millennial Marketing
  22. 22. Cool Viewbooks + Millennial Marketing
  23. 23. + The Millennials Tech savvy to a point where electronics are an extension of their bodies. Millennial Marketing
  24. 24. + Reach the Millennials Online [It’s really cool] Millennial Marketing
  25. 25. How brand savvy are teens? http://today.msnbc.msn.com/id/26184891/vp/32384778#32369988 Monday, August 31, 2009
  26. 26. http://www.nytimes.com/2009/08/19/education/19college.html Monday, August 31, 2009
  27. 27. Neil Howe Author Demographer Historian Economist Monday, August 31, 2009
  28. 28. http://www.lifecourse.com/ WHIPPLEHILL Monday, August 31, 2009
  29. 29. Boomer Parents children born in 80s Xer Parents children born in 90s 1982 Millennial, Generation Y, Echo Boomers WHIPPLEHILL Monday, August 31, 2009
  30. 30. Generation X - Xers are now age 28 to 48 - “Baby Bust” - 1995, with Kindergarten, Xers began to take over as k 12 school parents - 12 years later (2008) all parents are Xers WHIPPLEHILL Monday, August 31, 2009
  31. 31. Generation X - 60’s Society put Childhood at the bottom of its priorities - 70‘s Divorce revolution - Culture became very anti-child (zero population growth movement) - Evil child movie era WHIPPLEHILL Monday, August 31, 2009
  32. 32. 1980’s - Need to do a better job with kids - “Baby on Board” & Mini Vans - Child home protection industry - Drug abuse, crime, abortion .. receding WHIPPLEHILL Monday, August 31, 2009
  33. 33. Monday, August 31, 2009
  34. 34. “Millennial have the best relationships with the parents of any generation measured in the post war era” - Howe ipod overlap WHIPPLEHILL Monday, August 31, 2009
  35. 35. Monday, August 31, 2009
  36. 36. Monday, August 31, 2009
  37. 37. GenX Parents their view of schools - Price Shopping (boomers how much i paid for my BMW, Xers how little) - Modular Mentality (i want this, i don’t want this.. with boomers it was a package deal) - Transparency, standards, ROI - Data driven decision.. (in god we trust all others bring data - Edward Demming) - Personal Accountability - Real-time service (the FedX standard) - Hi-tech search for credential substitutes WHIPPLEHILL Monday, August 31, 2009
  38. 38. Monday, August 31, 2009
  39. 39. Millennials are moving technology back to the community. 24x7 peer to peer. Email, Chat rooms, IM, Webcams Social Networking Most connected generation in history (this generation completely foreign to boomer) WHIPPLEHILL Monday, August 31, 2009
  40. 40. Millennial Students - Special Generation (they’ve been told) - Sheltered Generation (Xers compensating) - Confident Generation - Team Oriented - Conventional (‘Hero’ archetype) - Pressured - Achieving WHIPPLEHILL Monday, August 31, 2009
  41. 41. Knowing all this, how do we influence the way people see your school? Monday, August 31, 2009
  42. 42. Communication Models Mass Media CLAY SHIRKY WHIPPLEHILL Monday, August 31, 2009
  43. 43. Communication Models Social Media CLAY SHIRKY WHIPPLEHILL Monday, August 31, 2009
  44. 44. Group Action Just Got Easier “Internet, Mobile phones and the applications built on top of them have transformed the way groups of people come together, share things and get things done.” - Clay Shirky Monday, August 31, 2009
  45. 45. The models that will excel in the next few years will rely on new forms of creation, some of which will be done by professionals, some by amateurs, some by crowds, and some by machines.” “Not an Upgrade - an Upheaval” - Clay Shirky Monday, August 31, 2009
  46. 46. worcester academy -site:worcesteracademy.org Monday, August 31, 2009
  47. 47. Monday, August 31, 2009
  48. 48. craiglist Monday, August 31, 2009
  49. 49. FAQs Example 1 Monday, August 31, 2009
  50. 50. Q FA LD O 27 Monday, August 31, 2009
  51. 51. Q FA EW N Monday, August 31, 2009
  52. 52. Monday, August 31, 2009
  53. 53. Blog Comments Example 2 Monday, August 31, 2009
  54. 54. Monday, August 31, 2009
  55. 55. Monday, August 31, 2009
  56. 56. Monday, August 31, 2009
  57. 57. Monday, August 31, 2009
  58. 58. Can’t simply bolt social media on to your web site. WHIPPLEHILL Monday, August 31, 2009
  59. 59. Can’t simply bolt social media on to your web site. WHIPPLEHILL Monday, August 31, 2009
  60. 60. Mash-ups Example 3 Monday, August 31, 2009
  61. 61. /BRIANSOLIS Monday, August 31, 2009
  62. 62. Monday, August 31, 2009
  63. 63. Monday, August 31, 2009
  64. 64. Blog Comments Example 4 Monday, August 31, 2009
  65. 65. Monday, August 31, 2009
  66. 66. Monday, August 31, 2009
  67. 67. Finale Example 6,7,8,9 & 10 Monday, August 31, 2009
  68. 68. Monday, August 31, 2009
  69. 69. Monday, August 31, 2009
  70. 70. Monday, August 31, 2009
  71. 71. Monday, August 31, 2009
  72. 72. Monday, August 31, 2009
  73. 73. Monday, August 31, 2009
  74. 74. WHIPPLEHILL Monday, August 31, 2009
  75. 75. WHIPPLEHILL Monday, August 31, 2009
  76. 76. WHIPPLEHILL Monday, August 31, 2009
  77. 77. The Bottom line Need a strategy, not a website ! WHIPPLEHILL Monday, August 31, 2009
  78. 78. www.whipplehill.com Thank you for coming! www.turnaroundmkt.com
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