5 Ways to Incorporate Video into Your Communication Strategy

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  • 1. 5 Ways to Incorporate Videointo Your Communications Strategy Travis Warren WHIPPLEHILL
  • 2. What is a web video?- Video that plays in a browser.- Typically Flash based video- Increasingly shifting to HTML5 - H.264- MPEG - (.MP4) WHIPPLEHILL
  • 3. Types of video?- Progressive Download- Streaming- Sharing (Youtube.com, Vimeo.com)- Live Streaming (USTREAM.com, Livestream.com) WHIPPLEHILL
  • 4. 1995 2005 2006 2010 justin.tv Lenz v. Universal Music Corpclosed source open source WHIPPLEHILL
  • 5. US broadband penetrationgrew to 88.82% in March 2008. +Figure 1: Web Connection Speed Trends - Home Users (US)Source: Nielsen//NetRatings
  • 6. + Inexpensive Non-linear Video Editingand others ...
  • 7. Triple Witching- Abundance Bandwidth- Proliferation of Video Cameras- Non-linear Editing for everyone WHIPPLEHILL
  • 8. Online Video Now More than 50% of Internet TrafficProportion of Total U.S. Internet Traffic Source: Limelight Networks © 2010 Brightcove, Inc. All Rights Reserved. 4
  • 9. 5 Ways to incorporate Video 1. Rethink Press Releases (Communication) 2. Showing, not telling from the classroom (Teachers) 3. What’s Inspirational? (Videographers) 4. Student Involvement (Students) 5. Live Streaming (Development)
  • 10. 1. Rethink Press Releases2. Showing, not telling from the classroom3. What’s Inspirational?4. Student Work5. Live Streaming
  • 11. College Matriculation
  • 12. School Leader Speeches
  • 13. 1. Rethink Press Releases2. Showing, not telling from the classroom3. What’s Inspirational?4. Student Work5. Live Streaming
  • 14. 1. Rethink Press Releases2. Showing, not telling from the classroom3. What’s Inspirational?4. Student Work5. Live Streaming
  • 15. 1. Rethink Press Releases2. Showing, not telling from the classroom3. What’s Inspirational?4. Student Work5. Live Streaming
  • 16. 1. Rethink Press Releases2. Showing, not telling from the classroom3. What’s Inspirational?4. Student Work5. Live Streaming Events
  • 17. Live Streaming Gear
  • 18. TakeawaysYour Audience Craves RealityTrivial is goodShort Shelf-life = HonestyInvite Conversation!Use Social Media to Drive Traffic Back to your Site