5 Ways to Incorporate Videointo Your Communications Strategy           Travis Warren           WHIPPLEHILL
What is a web video?- Video that plays in a browser.- Typically Flash based video- Increasingly shifting to HTML5 - H.264-...
Types of video?- Progressive Download- Streaming- Sharing (Youtube.com, Vimeo.com)- Live Streaming (USTREAM.com, Livestrea...
1995           2005                            2006        2010                                  justin.tv                ...
US broadband penetrationgrew to 88.82% in March 2008.                                                          +Figure 1: ...
+ Inexpensive Non-linear              Video Editingand others ...
Triple Witching- Abundance Bandwidth- Proliferation of Video Cameras- Non-linear Editing for everyone                     ...
Online Video Now More than 50% of Internet TrafficProportion of Total U.S. Internet Traffic                               ...
5 Ways to incorporate Video 1. Rethink Press Releases (Communication) 2. Showing, not telling from the classroom (Teachers...
1. Rethink Press Releases2. Showing, not telling from the classroom3. What’s Inspirational?4. Student Work5. Live Streaming
College Matriculation
School Leader Speeches
1. Rethink Press Releases2. Showing, not telling from the classroom3. What’s Inspirational?4. Student Work5. Live Streaming
1. Rethink Press Releases2. Showing, not telling from the classroom3. What’s Inspirational?4. Student Work5. Live Streaming
1. Rethink Press Releases2. Showing, not telling from the classroom3. What’s Inspirational?4. Student Work5. Live Streaming
1. Rethink Press Releases2. Showing, not telling from the classroom3. What’s Inspirational?4. Student Work5. Live Streamin...
Live Streaming Gear
TakeawaysYour Audience Craves RealityTrivial is goodShort Shelf-life = HonestyInvite Conversation!Use Social Media to Driv...
5 Ways to Incorporate Video into Your Communication Strategy
5 Ways to Incorporate Video into Your Communication Strategy
5 Ways to Incorporate Video into Your Communication Strategy
5 Ways to Incorporate Video into Your Communication Strategy
5 Ways to Incorporate Video into Your Communication Strategy
5 Ways to Incorporate Video into Your Communication Strategy
5 Ways to Incorporate Video into Your Communication Strategy
5 Ways to Incorporate Video into Your Communication Strategy
5 Ways to Incorporate Video into Your Communication Strategy
5 Ways to Incorporate Video into Your Communication Strategy
5 Ways to Incorporate Video into Your Communication Strategy
5 Ways to Incorporate Video into Your Communication Strategy
5 Ways to Incorporate Video into Your Communication Strategy
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5 Ways to Incorporate Video into Your Communication Strategy

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5 Ways to Incorporate Video into Your Communication Strategy

  1. 1. 5 Ways to Incorporate Videointo Your Communications Strategy Travis Warren WHIPPLEHILL
  2. 2. What is a web video?- Video that plays in a browser.- Typically Flash based video- Increasingly shifting to HTML5 - H.264- MPEG - (.MP4) WHIPPLEHILL
  3. 3. Types of video?- Progressive Download- Streaming- Sharing (Youtube.com, Vimeo.com)- Live Streaming (USTREAM.com, Livestream.com) WHIPPLEHILL
  4. 4. 1995 2005 2006 2010 justin.tv Lenz v. Universal Music Corpclosed source open source WHIPPLEHILL
  5. 5. US broadband penetrationgrew to 88.82% in March 2008. +Figure 1: Web Connection Speed Trends - Home Users (US)Source: Nielsen//NetRatings
  6. 6. + Inexpensive Non-linear Video Editingand others ...
  7. 7. Triple Witching- Abundance Bandwidth- Proliferation of Video Cameras- Non-linear Editing for everyone WHIPPLEHILL
  8. 8. Online Video Now More than 50% of Internet TrafficProportion of Total U.S. Internet Traffic Source: Limelight Networks © 2010 Brightcove, Inc. All Rights Reserved. 4
  9. 9. 5 Ways to incorporate Video 1. Rethink Press Releases (Communication) 2. Showing, not telling from the classroom (Teachers) 3. What’s Inspirational? (Videographers) 4. Student Involvement (Students) 5. Live Streaming (Development)
  10. 10. 1. Rethink Press Releases2. Showing, not telling from the classroom3. What’s Inspirational?4. Student Work5. Live Streaming
  11. 11. College Matriculation
  12. 12. School Leader Speeches
  13. 13. 1. Rethink Press Releases2. Showing, not telling from the classroom3. What’s Inspirational?4. Student Work5. Live Streaming
  14. 14. 1. Rethink Press Releases2. Showing, not telling from the classroom3. What’s Inspirational?4. Student Work5. Live Streaming
  15. 15. 1. Rethink Press Releases2. Showing, not telling from the classroom3. What’s Inspirational?4. Student Work5. Live Streaming
  16. 16. 1. Rethink Press Releases2. Showing, not telling from the classroom3. What’s Inspirational?4. Student Work5. Live Streaming Events
  17. 17. Live Streaming Gear
  18. 18. TakeawaysYour Audience Craves RealityTrivial is goodShort Shelf-life = HonestyInvite Conversation!Use Social Media to Drive Traffic Back to your Site
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