This document outlines a virtual assistant product called While Driving that allows users to complete tasks from their car using voice commands. It has had early traction with 43 beta signups and 10 sales. The solution currently supports public data and single user billing but aims to expand to protected data and multi-user billing. Its go-to-market strategy targets Amazon employees initially and later organizations with extensive travel. While competition exists in voice assistants and virtual platforms, the document argues While Driving fills an unmet need for productivity while commuting.

1. Get Stuff Done
While Driving

2. Get into car.
Start driving.
Remember that thing you need to do.

3. Virtually Any Task,
One Tap!
Ask complex queries.
Just like having your own secretary.

4. In 54 hours, we have
Real Product Real Customers

5. Traction
Beta Signups 43 signups
Intent to Purchase 10 intents
Actual Sales 10 sales ($125)

6. Solution
Current MVP Version 1
Public Data Only Public and Protected Data
Simple Billing Single Payer Billing

7. Customer
Today Future
Individuals Commuting Professionals
Random Questions Do Real Work
Pay Per Request Pay Per Minute

8. Monetization
Today Future
$0.50-$1.00 per request $0.50-$1.00 per minute
$10/hr virtual worker $0.20-$0.50 per minute
Variable COGS Linear COGS

9. Market Size
Long Daily Commutes
16-30 miles: 22%
(28,226,000) 30+ miles: 11%
(14,113,000)
$100k+ Households 20% (23,045,400)
http://www.statisticbrain.com/commute-statistics/
http://www.bankrate.com/finance/personal-finance/100-000-income-no-big-deal-anymore-1.aspx
http://www.statisticbrain.com/u-s-household-statistics/

10. Go-to-Market Strategy
Near-Term
Amazon employees in
Seattle (25,000)
Long-Term
Orgs with extensive
traveling

11. Competition
NLP Products Siri, Cortana, Hound, Google Now
Transaction Focused Butler, Pana, Magic
Virtual Assistant Platforms Zirtual, Virtual Hands, Ask Sunday
Memberships OnStar, AAA, American Express

12. Team
Travis Russi
Developer, Entrepreneur
Rich Kopcho
Business Development
Adil Elomri
Sales

13. Get Stuff Done
While Driving
http://whiledriving.co