Commercial radio is the broadcasting of radioprogrammes that are owned by private companies. Commercial radio is the majority of radio stationsoutside of the BBC, as they are publicly owned . Stations such as BBC are public service broadcastersand there main aim is to: Entertain, Inform and toEducate as they are more concerned about thelisteners, and already have the money.
Stands for Public Service Broadcasting and isbroadcasted for the benefit of the public and theirneeds. All of the BBC’s television and radio stations havea public service remit, including those thatbroadcast digitally.
BBC 1- The remit states that it represents 15 to 19years olds and should play a contemporary mix ofmusic. BBC 2 – Has a wide target audience and a widemusic variety, their target audience which rangesfrom people over 35 years old and has all differentspeech based content. BBC 3- Dedicated to Classical and Jazz. They statethat it is open for any age willing to expand therecultural horizons.
BBC 4 – The BBC state that they should appeal tothose who are seeking intelligent programmes inmany genres which include Dramas and Comedy. BBC 5 – A station which is dedicated to sportcoverage and news. Appeals to everyone of alldifferent backgrounds. BBC 6 – Plays old and current music whichwouldnt be played on BBC 1 OR 2 and is outsidethe mainstream.
The BBC and commercial radios are doing avariety of things to improve their stations andintroduce new technologies. They have been able to let you access live radioshows through the internet. This has revolutionised the radio station and nowmore people can access them whenever.
Community radio is a type of radio service that offers athird model of radio broadcasting. They are privately owned and operated by thecommunities they broadcast too. Since 2005, 200 non for profit radio stations havebeen licensed by the UK broadcasting regulator,Ofcom. Majority of these radio stations arebroadcasted on FM An example of a non profit radio is K2K, whichrepresents Kilburn to Kensal area.
Number of UK employees – 22,800 Number of UK employers – 350 Gender – 52% Male48% Female Age – 42% of the workforce is under 35 years Ethnicity – 7% of the workforce is from a Black, Asianand minority background.
In my opinion, what makes a radio station betterthan another, is a good playlist which includes awide variety of music which isn’t repeated duringthe show. I also think that having plenty of banter is crucial,and it’s important because its a chance for thepresenter to express their feelings on a topic.
I think that local and community radios are betterfor a niche audience because the audience tendsto smaller and therefore it is easier for theaudience to interact with the stations. I also think it is better because then the radiostations can see who the niche audience is andsee how they can attract different audiences totune in.
Each radio station has there own target audience andthey are who the radio station appeals to the most.For example: BBC Radio 1- Their target audience is 15 to 19 yearsolds and should play a cotemporary mix of music whilstalso having discussions which teenagers can relate too.You will find that each age group tends to have a stationwhich suits their taste in music and as long as they canrelate to the station then they will continue to listen.
I personally prefer Absolute radio as they have avery good and wide range of Music and arealways constant on banter, and have always gotsomething to talk about. I think that this station doesn’t appeal to teenagersas the music and banter appeals to an older targetaudience.
Absolute Radio is an independent radio stationwhich is based in London and plays popular rockmusic. From 1993 to 2008 the station was formallyknown as Virgin Radio but then changed intoAbsolute Radio in 2008. Absolute has many otherstations which include, 60’s, 70’s, 80’s, 90’s’ 00’sand Classic Rock. You can only tune in to thosestations by having a DAB radio which is DigitalAudio Broadcasting and is radio technology forbroadcasting radio stations.
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