Leveraging Social Media for Local SEO: @MidwestMarch 15, 2013
Confidential and Proprietary | 2Who We Are: Founded in Peoria, IL in 1963– Rich heritage of experience connecting national brands to localcustomers has developed our unparalleled wisdom: Offices in Peoria (HQ), St. Louis and Atlanta: Privately owned: Solid growth in digital mediao Revenue growth in digital media averages 48% over the last three yearso Digital team has grown an average of 197% over last three years.: Approximately 175 employees
Confidential and Proprietary | 3What do you do?: Hold: Speak: Multiply
Confidential and Proprietary | 4The Challenges: Time / Resources: Content: Followers: Business Needs
Confidential and Proprietary | 5Time and Resources: Can you leverage a social media profile or multiple profiles?: Can you respond to and engage with social users?: Do you have time to create content?
Confidential and Proprietary | 6Content: Does your content change with your different locations?: Do you have diverse enough content to justify multiple profiles?
Confidential and Proprietary | 7Followers: Do you have strong brand recognition?: Are your locations distinct and separated?: Is there passion around your brand?
Confidential and Proprietary | 8Business Needs: Does your pricing vary?: Do you offer different specials and coupons?: Are you franchisee based or corporate owned?: Are you selling a personality?